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Generally, a video producer manages and coordinates different aspects of the video production process. Video producers establish and develop multimedia content for internal corporate announcement videos, customer stories, and any other business projects. They also create videos for external promotions, product marketing, and recruitment. A bachelor's degree in video production, broadcasting, or film is necessary for this job. Video producers should know about media communication and production. Their skills should include attention to detail, initiative, leadership skills, and acceptance of criticism.

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Video Producer Responsibilities

Here are examples of responsibilities from real video producer resumes representing typical tasks they are likely to perform in their roles.

  • Manage delivery streams or processes through define KPIs and advertiser expectations.
  • Report entertainment stories online, create & manage online content and email subscriptions list; send out email blasts to subscribers.
  • Produce and manage all multimedia production for interactive medical instructional websites for global clientele.
  • Tweak system when need (mostly using CSS and Javascript), enhancing functionality and design of website.
  • Provide training on Betacam, Photoshop.
  • Design postcards and brochure in Photoshop and Pagemaker.
  • Create headliners and click-bait for Facebook page and Q101 official website.
  • Apply SEO and PPC marketing techniques to land national and international clients
  • Create segment ideas, form rundowns, start shows' twitter handle
  • Collaborate with design, technical, publishing and QA teams to meet all deadlines.
  • Research stories, shoot interviews and b-roll, write scripts and edit and voice stories.
  • Perform multiple duties during on-location shoots including camera, grip, lighting, and technical direction.
  • Conduct interviews with video subjects, including setup of audio, lighting, and prompter text.
  • Work with individual ministries to produce special video projects that include interviews, b-roll and motion graphics.
  • Complete courses in DSLR filmmaking, audio for video, lighting for video, and grant writing.

Video Producer Job Description

When it comes to understanding what a Video Producer does, you may be wondering, "should I become a Video Producer?" The data included in this section may help you decide. Compared to other jobs, Video Producers have a growth rate described as "as fast as average" at 5% between the years 2018 - 2028, according to the Bureau of Labor Statistics. In fact, the number of Video Producer opportunities that are predicted to open up by 2028 is 7,200.

On average, the Video Producer annual salary is $62,707 per year, which translates to $30.15 an hour. Generally speaking, Video Producers earn anywhere from $42,000 to $91,000 a year, which means that the top-earning Video Producers make $49,000 more than the ones at the lower end of the spectrum.

Once you've become a Video Producer, you may be curious about what other opportunities are out there. Careers aren't one size fits all. For that reason, we discovered some other jobs that you may find appealing. Some jobs you might find interesting include a Camera Operator, Photo Editor, Photographer, Editor, and Freelance Photographer.

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12 Video Producer Resume Examples

Video Producer Skills and Personality Traits

We calculated that 28% of Video Producers are proficient in Video Production, Graphic Design, and Adobe Creative Suite. They’re also known for soft skills such as Leadership skills, Time-management skills, and Creativity.

We break down the percentage of Video Producers that have these skills listed on their resume here:

  • Video Production, 28%

    Coordinated activities of Video Production department including scheduling all productions and contacting clients regarding prospective and in progress productions.

  • Graphic Design, 9%

    Collaborate with various departments (graphic design, sales, etc) to bring multiple elements and input together into videos.

  • Adobe Creative Suite, 5%

    Edit clips of B-roll and interviews to create a commercial with the Adobe Creative Suite.

  • Youtube, 5%

    Developed and maintained relationships with YouTube personalities to create original content.

  • Instagram, 4%

    Implemented creation of video for social media platforms, including Instagram and short form Twitter and Facebook videos.

  • Production Process, 3%

    Managed production process from staff allocations and scheduling to program budgeting.

Some of the skills we found on Video Producer resumes included "Video Production," "Graphic Design," and "Adobe Creative Suite." We have detailed the most important Video Producer responsibilities below.

  • Leadership skills can be considered to be the most important personality trait for a Video Producer to have. According to a Video Producer resume, "Directors instruct actors and help them portray their characters in a believable manner" Video Producers are able to use Leadership skills in the following example we gathered from a resume: "Received executive leadership recognition and internal awards for a number of video productions. "
  • Another commonly found skill for being able to perform Video Producer duties is the following: Time-management skills. According to a Video Producer resume, "Producers must find and hire the best director and crew for the production." Check out this example of how Video Producers use Time-management skills: "Produced, wrote, directed and edited internal and client video productions in fast-paced, deadline-driven environment. "
  • Video Producers are also known for Creativity, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a Video Producer resume: "Because a script can be interpreted in different ways, directors must decide how they want to interpret it and then how to represent the script’s ideas on the screen or stage." We also found this resume example that details how this skill is put to the test: "Hire and manage creative outside vendor support teams with motion graphics, color correction and sound design services. "
  • A thorough review of lots of resumes revealed to us that "Communication skills" is important to completing Video Producer responsibilities. This resume example shows just one way Video Producers use this skill: "Producers and directors must coordinate the work of many different people to finish a production on time and within budget." Here's an example of how this skill is used from a resume that represents typical Video Producer tasks: "Designed corporate communications video production departments and supervised budgets. "
  • See the full list of Video Producer skills.

    Before becoming a Video Producer, 77.3% earned their bachelor's degree. When it comes down to graduating with a master's degree, 7.0% Video Producers went for the extra education. If you're wanting to pursue this career, it may be possible to be successful with a high school degree. In fact, most Video Producers have a college degree. But about one out of every eight Video Producers didn't attend college at all.

    The Video Producers who went onto college to earn a more in-depth education generally studied Photography and Communication, while a small population of Video Producers studied Journalism and Digital Media.

    Once you've obtained the level of education you're comfortable with, you might start applying to companies to become a Video Producer. We've found that most Video Producer resumes include experience from Deloitte, Audacy, and Gannett. Of recent, Deloitte had 75 positions open for Video Producers. Meanwhile, there are 16 job openings at Audacy and 10 at Gannett.

    But if you're interested in companies where you might earn a high salary, Video Producers tend to earn the biggest salaries at BuzzFeed, Realogy, and FleishmanHillard. Take BuzzFeed for example. The median Video Producer salary is $101,930. At Realogy, Video Producers earn an average of $95,240, while the average at FleishmanHillard is $92,197. You should take into consideration how difficult it might be to secure a job with one of these companies.

    View more details on Video Producer salaries across the United States.

    Some other companies you might be interested in as a Video Producer include CNN, Nbc International, and Yahoo. These three companies were found to hire the most Video Producers from the top 100 U.S. educational institutions.

    The industries that Video Producers fulfill the most roles in are the Media and Education industries. But the highest Video Producer annual salary is in the Real Estate industry, averaging $95,558. In the Technology industry they make $79,081 and average about $77,723 in the Media industry. In conclusion, Video Producers who work in the Real Estate industry earn a 52.1% higher salary than Video Producers in the Education industry.

    The three companies that hire the most prestigious video producers are:

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    What Camera Operators Do

    A camera operator is responsible for operating various technical equipment to support technical operations, such as media productions and live events. Camera operators must have extensive knowledge of different camera features to select the appropriate device and manage the production's overall visual presentation. They also deliver the perfect footage on different angles for easy editing techniques alongside the technical crews and director's supervision. A camera operator should be communicative, as well as having excellent time-management and multi-tasking skills to adhere to the demands of production and schedules.

    We looked at the average Video Producer annual salary and compared it with the average of a Camera Operator. Generally speaking, Camera Operators receive $16,639 lower pay than Video Producers per year.

    While their salaries may differ, one common ground between Video Producers and Camera Operators are a few of the skills required in each craft. In both careers, employees bring forth skills like Video Production, Adobe Creative Suite, and Youtube.

    These skill sets are where the common ground ends though. A Video Producer responsibility is more likely to require skills like "Graphic Design," "Instagram," "Production Process," and "Facebook." Whereas a Camera Operator requires skills like "Cctv," "Live Broadcasts," "JIB," and "Teleprompter." Just by understanding these different skills you can see how different these careers are.

    Camera Operators really shine in the Retail industry with an average salary of $85,149. Whereas Video Producers tend to make the most money in the Real Estate industry with an average salary of $95,558.

    Camera Operators tend to reach similar levels of education than Video Producers. In fact, Camera Operators are 4.0% less likely to graduate with a Master's Degree and 0.4% less likely to have a Doctoral Degree.

    What Are The Duties Of a Photo Editor?

    Photo Editors are employees in the creatives or marketing department of the company. They handle photos used by the company for its marketing collaterals, social media posts, or publishing. They also ensure that the photos are in line with the company's brand and image. Photo Editors may add items or elements to make the photo more eye-catching.

    Next up, we have the Photo Editor profession to look over. This career brings along a lower average salary when compared to a Video Producer annual salary. In fact, Photo Editors salary difference is $9,307 lower than the salary of Video Producers per year.

    Not everything about these jobs is different. Take their skills, for example. Video Producers and Photo Editors both include similar skills like "Graphic Design," "Adobe Creative Suite," and "Instagram" on their resumes.

    But both careers also use different skills, according to real Video Producer resumes. While Video Producer responsibilities can utilize skills like "Video Production," "Youtube," "Production Process," and "B-Roll," some Photo Editors use skills like "Editorial Staff," "Online Publication," "Art Direction," and "Lightroom."

    Photo Editors may earn a lower salary than Video Producers, but Photo Editors earn the most pay in the Media industry with an average salary of $92,831. On the other side of things, Video Producers receive higher paychecks in the Real Estate industry where they earn an average of $95,558.

    When it comes to the differences in education between the two professions, Photo Editors tend to reach similar levels of education than Video Producers. In fact, they're 2.5% less likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.

    How a Photographer, Editor Compares

    A Photographer, Editor selects, edits, and positions photos in print and web publications. They work for newspapers, magazines, websites, or other publications.

    The Photographer, Editor profession generally makes a higher amount of money when compared to the average salary of Video Producers. The difference in salaries is Photographers, Editor making $8,542 higher than Video Producers.

    Using Video Producers and Photographers, Editor resumes, we found that both professions have similar skills such as "Video Production," "Graphic Design," and "Adobe Creative Suite," but the other skills required are very different.

    There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a Video Producer is likely to be skilled in "Production Process," "B-Roll," "Digital Video," and "Audio Equipment," while a typical Photographer, Editor is skilled in "ENG," "VO," "Layout," and "Lightroom."

    Additionally, Photographers, Editor earn a higher salary in the Technology industry compared to other industries. In this industry, they receive an average salary of $56,544. Additionally, Video Producers earn an average salary of $95,558 in the Real Estate industry.

    Photographers, Editor are known to earn similar educational levels when compared to Video Producers. Additionally, they're 2.5% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.

    Description Of a Freelance Photographer

    A freelance photographer produces photos while under a specific short-term contract. They are primarily responsible for coordinating with the client to learn any requests or preferences, bringing necessary devices and lighting equipment, securing the best location and setting, handling any obstruction during the photoshoot, and delivering high-quality results in a short amount of time. Moreover, a photographer must maintain a healthy working environment with clients or models by building rapport, which will also help establish a client base.

    Now, we'll look at Freelance Photographers, who generally average a lower pay when compared to Video Producers annual salary. In fact, the difference is about $26,409 per year.

    While their salaries may vary, Video Producers and Freelance Photographers both use similar skills to perform their jobs. Resumes from both professions include skills like "Graphic Design," "Adobe Creative Suite," and "Instagram. "

    Even though a few skill sets overlap, there are some differences that are important to note. For one, a Video Producer might have more use for skills like "Video Production," "Youtube," "Production Process," and "B-Roll." Meanwhile, some Freelance Photographers might include skills like "Lightroom," "Portfolio," "Lifestyle," and "Real Estate" on their resume.

    The average resume of Freelance Photographers showed that they earn similar levels of education to Video Producers. So much so that the likelihood of them earning a Master's Degree is 2.6% less. Additionally, they're less likely to earn a Doctoral Degree by 0.3%.

    What a Video Producer Does FAQs

    How much money do video producers make?

    Video producers make $58,121 a year, on average. That equates to $27.94 an hour. Video producers manage the video production process, including budgeting, shooting, and editing. Music video producers average over $10,000 more annually than all video producers, earning an average of $68,613.

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