How To Become A Video Product Manager: What It Is and Career Path

What is a video product manager and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Sachin Tuli

Video product managers lead teams focusing on video services. They lead their team towards improved video experiences in various areas. They set goals and timelines for work phases to be completed, and evaluate the performance of employees as well as the products.

You will communicate the company vision to the people on your team. You will be responsible for analyzing product data and make viable decisions based on these. You will conduct product tests, making sure they meet customers' needs and align with overall company objectives as well.

You will probably need a degree and experience in product management to fill this role. You will need to understand your product thoroughly and use your analytical thinking to further improve it. You will be accountable for facilitating the independent work of cross-functional teams, so previous experience in this area will be a must.

What's a day at work look like for a video product manager?

Sachin Tuli

Director, International Business Major, Wisconsin School of Business, University of Wisconsin-Madison

The pandemic accelerated ongoing shifts with work-from-anywhere and use of remote meeting technologies. With mass adoption at all levels, these trends are likely to persist to some degree across fields and industries. There will likely be less travel for a number of years, but concurrently we may see more cross-team and cross-national collaboration and coordination. From an international business perspective, firms do plan to continue their globalization efforts and we know that graduates themselves increasingly seek potential global opportunities and mobility when choosing which organizations to work for.

ScoreVideo Product ManagerUS Average

Salary

8.2

Avg. Salary $121,097

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 36.80%

male 63.20%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a video product manager

Explore video product manager education requirements

Most common video product manager degrees

Bachelor's

57.8 %

Associate

19.3 %

High School Diploma

14.3 %

Start to develop specific video product manager skills

Skills	Percentages
Product Roadmap	10.65%
Product Development	8.64%
Video Content	6.81%
Video Production	6.69%
Competitive Analysis	6.18%

Complete relevant video product manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New video product managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a video product manager based on U.S. Bureau of Labor Statistics data and data from real video product manager resumes.

Research video product manager duties and responsibilities

Manage DVD authoring facilities workflow and priorities.
Manage the product road map, project management, QA, design and technology resources.
Manage team that create video assets for the 2nd largest sports focuse multi-channel network on YouTube.
Maximize product quality by overseeing QA process, including managing beta product program and recruiting beta testers.

Apply for video product manager jobs

Now it's time to start searching for a video product manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do video product managers rate their job?

-/5

5 stars

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Video product manager reviews

A zippia user wrote a review on Aug 2023

Cons

high expectations, constantly evolving technology, broad range of topics to learn (product management specifics, industry, technology, software development methods

Pros

Solve tough problems, work on agile teams, outlet for creativity,

A zippia user wrote a review on Jun 2020