How to hire a video product manager

How to hire a video product manager, step by step

Here's a step-by-step video product manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a video product manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new video product manager
• Step 8: Go through the hiring process checklist

What does a video product manager do?

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1. Identify your hiring needs

   First, determine the employments status of the video product manager you need to hire. Certain video product manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A video product manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, video product managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents video product manager salaries for various positions.

   Type of Video Product Manager	Description	Hourly rate
   Video Product Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$39-84
   Brand Manager	A brand manager is a professional responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products... Show more	$34-62
   Media Manager	Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company... Show more	$31-67

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Product Roadmap
   • Product Development
   • Video Content
   • Video Production
   • Competitive Analysis
   • QA
   • OTT
   • Software Development
   • VOD
   • YouTube
   • Video Conferencing
   • Market Research
   • Customer Service
   • Technical Support

   Check all skills

   Responsibilities:

   • Manage DVD authoring facilities workflow and priorities.
   • Manage the product road map, project management, QA, design and technology resources.
   • Manage team that create video assets for the 2nd largest sports focuse multi-channel network on YouTube.
   • Maximize product quality by overseeing QA process, including managing beta product program and recruiting beta testers.
   • Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
   • Meet with leading vendors to integrate with apple products.

   More video product manager duties

3. Make a budget

   Including a salary range in your video product manager job description helps attract top candidates to the position. A video product manager salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a video product manager in Texas may be lower than in Washington, and an entry-level video product manager usually earns less than a senior-level video product manager. Additionally, a video product manager with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average video product manager salary

   $121,097yearly

   $58.22 hourly rate

   ---

   Entry-level video product manager salary

   $83,000 yearly salary

   Updated December 16, 2025

   Average video product manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$153,324	$74
   2	California	$151,773	$73
   3	Michigan	$131,245	$63
   4	New York	$122,476	$59
   5	Illinois	$113,963	$55
   6	District of Columbia	$109,445	$53
   7	Colorado	$97,858	$47
   8	Texas	$97,530	$47
   9	Georgia	$92,810	$45

   Average video product manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Google	$172,462	$82.91	283
   2	Cloudflare	$165,014	$79.33	32
   3	Apple	$157,454	$75.70	60
   4	Twilio	$146,005	$70.19	6
   5	Adobe	$144,918	$69.67	73
   6	Amazon	$143,618	$69.05	690
   7	Chewy	$140,596	$67.59	5
   8	RingCentral	$137,138	$65.93	5
   9	PRIMUS Global	$125,858	$60.51
   10	TiVo	$124,353	$59.79
   11	NBCUniversal	$122,195	$58.75	60
   12	Identiv	$122,006	$58.66
   13	Mux	$111,551	$53.63
   14	Konica Minolta Business Solutions: Business Intelligence Services &...	$108,466	$52.15
   15	DISH Network	$102,035	$49.06
   16	Konica Minolta	$100,583	$48.36
   17	Spectrum	$90,967	$43.73
   18	Trusted Media Brands	$33,570	$16.14

4. Writing a video product manager job description

   A video product manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a video product manager job description:

   Video product manager job description example

   The role of Q-SYS Video Distribution Product Manager exists within the Q-SYS Product Management team which is responsible for the overall Q-SYS product strategy and roadmaps. The Q-SYS Product Management Team works collaboratively to develop concepts for new product development across three application areas, Collaboration, Commercial, and Entertainment. The Video Product Manager shall work with other Category product managers, Application Strategy Leaders, Platform Architects, Product Managers and technology teams managing the Q-SYS Platform development to support cross-application needs of the Q-SYS portfolio. Reporting to Director, Product Strategy, the Video Distribution Product Manager will work internally and externally to identify Market and Product requirements, define user needs and use cases and own the business case and roadmap direction for the Q-SYS Video distribution product portfolio. The ideal candidate will be an experienced product manager with proven technical knowledge and ability to translate market needs into successful products. In addition, the position is responsible for Product Marketing vision, communicating the capabilities and advantages (the selling proposition) of our solutions to internal staff; Executives, Sales, Marketing, and Support, and external stakeholders; End Users, System Integrators (dealers), System Designers (consultants) and Q-SYS Channel Partners. Q-SYS is a technology company with a unique culture that encourages a collaborative and supportive environment. Q-SYS has grown significantly across the globe. The role will require a minimum 25% travel to Q-SYS locations, industry events and customer sites in US and outside of US.
   Responsibilities
   
   Product Management
   
   * Engage with internal and external stakeholders to define product and feature priorities
   * Create business case and forecasts for new products
   * Support sales, support and marketing teams with product launch and customer engagement
   * Collaborate with cross functional development teams to establish clarity in product requirements
   * Own the product life cycle management of products within the Video distribution product portfolio
   * Support strategic planning initiatives for expansion of Q-SYS video applications
   
   Product Development and Execution
   
   * Engage as hardware and software Product Owner within agile scrum teams to create clear prioritization of product features required for successful product adoption
   
   Qualifications
   
   * A bachelor's degree in Engineering discipline or equivalent
   * Strong understanding of audio, video and control in the professional AV application
   * A demonstrated history of successfully contributing to new product development efforts
   * Ability to lead through influence, build credibility quickly and form strong partnerships with other team members
   * Proficient with MS Office and demonstrated ability to adopt additional tools such as Jira and Confluence
   * 5+ years working as a Product Manager in the professional AV field, or in a related function
   * 3+ years working as part of a large, cross-functional agile development team
   * Prior experience with complex, multi-faceted products, platforms or eco-systems is strongly desired
   * 7+ years working in the professional AV space in any of the following functions: manufacturer / vendor, system integrator, consultant, in-house AV specialist
   * Strong ability to translate market needs into actionable market, product and software definitions is a must
   * Must be able to clearly define market needs, coupled with achievable business outcomes and build strategies to fulfill those outcomes
   * Must be able to balance priorities, articulate the impact of trade-off decisions and help the team make the best decisions for the Q-SYS Platform as a whole

   Copy this example

   

5. Post your job

   To find video product managers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any video product managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level video product managers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   To find video product manager candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   During your first interview to recruit video product managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new video product manager

   Once you have selected a candidate for the video product manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new video product manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a video product manager?