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Video product manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Davide , Ph.D. Bolchini Ph.D.,

Matthew Lopresti

Below we've compiled a list of the most critical video product manager skills. We ranked the top skills for video product managers based on the percentage of resumes they appeared on. For example, 10.7% of video product manager resumes contained product roadmap as a skill. Continue reading to find out what skills a video product manager needs to be successful in the workplace.

15 video product manager skills for your resume and career

1. Product Roadmap

Here's how video product managers use product roadmap:

Created customer advisory board to capture case studies and inform product roadmap.
Developed Technology Strategy, cultivated Infotainment partner relations, led SWOT analysis of Infotainment solutions and provided strategic product roadmap inputs.

2. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how video product managers use product development:

Coordinated product development programs with key customer requirements
Led new product development for IP Video Conferencing service including network, equipment, and other value-added offerings.

3. Video Content

Here's how video product managers use video content:

Reviewed video content and feature videos.
Delivered world-class automotive video content to the Autobytel Network of websites.

4. Video Production

Here's how video product managers use video production:

Worked with external third party manufactures to assess partnerships for Pro Audio/Video production solutions.
Developed quality assurance protocol processes for DVD and Video production.

5. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how video product managers use competitive analysis:

Performed video editing market research and competitive analysis.
Completed Axiom VOD competitive analysis of US & European cable operator market Produced product sales training material for ReStart VOD product

6. QA

QA, or Quality Assurance is a procedure that entails all of the steps taken to avoid any errors in the manufacturing process or in the production of the goods that a company produces. It can also include ensuring the consistency of the services rendered. Quality assurance ensures that the quality of the service delivered to consumers meets or exceeds the promised expectations. This greatly aids in the prevention of any complications that might arise after the goods or services have been distributed. It makes sure that customers are satisfied.

Here's how video product managers use qa:

Maximized product quality by overseeing QA process, including managing beta product program and recruiting beta testers.
Managed scheduling and monitoring of Quality Assurance (QA) for pre and post event windows.

7. OTT

Here's how video product managers use ott:

Work with vendors to implement global dynamic ad insertion for digital and OTT platforms for Freewheel and DFP.
Implement and integrate multi platform video player across all of digital and OTT.

8. Software Development

Software development is the mechanism by which programmers create computer programs. The Software Development Life Cycle (SDLC) is a framework for developing applications that follow technological needs and consumer requirements. It consists of many stages. The SDLC establishes an international standard that software developers can use to enhance and create their programs. It provides a well-defined framework for software developers to pursue in the production, maintenance, and design of premium quality software. The aim of the software development process is to create high-quality software on time and within budget.

Here's how video product managers use software development:

Utilized the Agile sprint method (Scrum process) of software development for rapid feature development and availability.
Lead Software Engineer Software development lead focused on GPS navigation and location based search functionality for multiple mobile platforms including:.

9. VOD

Here's how video product managers use vod:

Led a cross functional team to develop a new VOD Distribution application based on the company's core Multicast Distribution System.

10. YouTube

Here's how video product managers use youtube:

Acquired videos for channel and served as liaison between company and YouTube content creators.
Created and maintained YouTube channel for Rebel Circus.

11. Video Conferencing

Here's how video product managers use video conferencing:

Scheduled and operated secured and unsecured video conferencing systems.
Purchased and maintained desktop and room video conferencing systems.

12. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how video product managers use market research:

Conducted market research, compiled user feedback and performed A/B testing to improve product experience.
Supervised a team of interns centered around market research.

13. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how video product managers use customer service:

Controlled sales/cost ratios, ordered merchandise and provided outstanding customer service.
Provide customer service, answer questions and inquiries according to company policy.

14. Technical Support

Technical support or tech support are the services provided by any hardware or software company to users. They help in solving the technical difficulties the customers face with their products or services. Moreover, the tech support employees maintain, manage, and repair the IT faults. They are also responsible for resolving the network problems, installing and configuring hardware and software.

Here's how video product managers use technical support:

Performed field technical support for our turnkey Non-Linear video solutions and production equipment.
Progressed through numerous positions, including Product Support Manager, Technical Support Engineer, and Field Support Engineer.

15. Broadband

Here's how video product managers use broadband:

Supported 12 new product proposals with 3 PIDs for telecom and broadband OSP.

What skills help Video Product Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on video product manager resumes?

Davide , Ph.D. Bolchini Ph.D.

Professor and Chair, Director, Human-Computer Interaction Program, Indiana University

In my experience, our most successful MS HCI graduates (https://soic.iupui.edu/hcc/graduate/hci/masters/) take the time to put together a compelling online portfolio that showcases their project experience and skill set in action, as applied to specific research opportunities they had with faculty or projects they worked on during their UX internships in the industry. The personal brand of UX junior professional can be greatly enriched when the portfolio includes not only what the student has done, but why and what was the design rationale behind the process and the results, what was the larger context and goal of the project (especially in large collaborative projects), and what was the specific role and contribution of the student. The discussion about the portfolio of a candidate has become a key ingredient of the interview for UX jobs, besides other important activities such as UX design exercises or remote assignments.

What video product manager skills would you recommend for someone trying to advance their career?

Matthew Lopresti

Associate professor of Philosophy and humanities, Hawaii Pacific University

Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.

These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What technical skills for a video product manager stand out to employers?

Patrick Lindsay

Assistant Lecturer, Miami University

Most all employers expect full competency in creatively using technology for communications. By that I don't mean mobile devices or social media usgae. I mean a widespread working knowledge of technology tools (apps, software, etc). Employers are seeking those candidates who can convey thoughts, ideas, responses in a multi-faceted way. Basic competency in written correspondence is no longer enough. Employers want to see daily business communication not only contain demonstration of good writing (grammar, syntax, formatting) but also being able to create embedded images, video, and relevant web links to better communicate. And not just for a big fancy client presentation, but consistently in regular communication. Further, they want words supported by data; support words with numerical evidence. As such, advanced excel skills and real experience in data sources and extraction stand out to employers.

Similarly, they expect professional virtual audio-visual communication. It is not enough to just be on the Zoom call. The expectation is to be prepared, to be engaged, to be aware of the audio and video angles and backgrounds. To demonstrate active listening as well as enthusiastic, energetic, even animated talking. Body language and facial expression are even more enhanced in virtual communications.

If there was a positive outcome from being thrust into an academic world that was all virtual, it was the need to learn new technical skills, not only for classwork, but also for social interaction. This will not only be appreciated by employers, but for many, expected.

Do you want to know more?

List of video product manager skills to add to your resume

The most important skills for a video product manager resume and required skills for a video product manager to have include:

Product Roadmap
Product Development
Video Content
Video Production
Competitive Analysis
QA
OTT
Software Development
VOD
YouTube
Video Conferencing
Market Research

Customer Service
Technical Support
Broadband
User Stories
UI
Product Offerings
Video Equipment
Set Top Box
Product Line
Live Video
Business Cases
Feature Development

Video Services
Apple
DVD
Vendor Relationships
RAN
VTC
Sales Floor
PowerPoint
CNN
Facebook
Inventory Control
COX

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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