What does a video product manager do?
A video project manager is responsible for managing a team for video assets. He/She manages projects, product road maps, and technological resources. They are involved in carrying out market and competitive analysis to get the minimum viable product and to create forecasts and settling on pricing. In addition to other duties, they may also be expected to maximize product quality by spearheading the QA process.
Video product manager responsibilities
Here are examples of responsibilities from real video product manager resumes:
- Manage DVD authoring facilities workflow and priorities.
- Manage the product road map, project management, QA, design and technology resources.
- Manage team that create video assets for the 2nd largest sports focuse multi-channel network on YouTube.
- Maximize product quality by overseeing QA process, including managing beta product program and recruiting beta testers.
- Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
- Meet with leading vendors to integrate with apple products.
- Implement and integrate multi platform video player across all of digital and OTT.
- Acquire videos for channel and serve as liaison between company and YouTube content creators.
- Establish green screen, DVD musical slide shows and canvas wall art for additional profit centers.
- Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
- Manage horizontal UX prototyping resource needs, implementing effective collaborative expectations and cross-product timeline allocation strategies.
Video product manager skills and personality traits
We calculated that 11% of Video Product Managers are proficient in Product Roadmap, Product Development, and Video Content. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Video Product Managers that have these skills listed on their resume here:
- Product Roadmap, 11%
Created customer advisory board to capture case studies and inform product roadmap.
- Product Development, 9%
Coordinated product development programs with key customer requirements
- Video Content, 7%
Reviewed video content and feature videos.
- Video Production, 7%
Worked with external third party manufactures to assess partnerships for Pro Audio/Video production solutions.
- Competitive Analysis, 6%
Performed video editing market research and competitive analysis.
- QA, 5%
Maximized product quality by overseeing QA process, including managing beta product program and recruiting beta testers.
Common skills that a video product manager uses to do their job include "product roadmap," "product development," and "video content." You can find details on the most important video product manager responsibilities below.
Analytical skills. One of the key soft skills for a video product manager to have is analytical skills. You can see how this relates to what video product managers do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a video product manager resume shows how video product managers use analytical skills: "performed competitive analysis, market research and brainstorming sessions to implement best practices. "
Communication skills. Another essential skill to perform video product manager duties is communication skills. Video product managers responsibilities require that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Video product managers also use communication skills in their role according to a real resume snippet: "led cross-functional teams and communications with and travel to overseas office for all product development and scheduling issues. "
Creativity. video product managers are also known for creativity, which are critical to their duties. You can see how this skill relates to video product manager responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A video product manager resume example shows how creativity is used in the workplace: "print out daily reports and file them, maintain inventory control. "
Interpersonal skills. video product manager responsibilities often require "interpersonal skills." The duties that rely on this skill are shown by the fact that "managers must deal with a range of people in different roles, both inside and outside the organization." This resume example shows what video product managers do with interpersonal skills on a typical day: "possess strong analytical, communication and interpersonal skills. "
Organizational skills. A commonly-found skill in video product manager job descriptions, "organizational skills" is essential to what video product managers do. Video product manager responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how video product manager duties rely on organizational skills in this resume example: "managed the deployment of multiple significant hardware releases from organizational requirements review to post-launch product lifecycle. "
The three companies that hire the most video product managers are:
Compare different video product managers
Video product manager vs. Brand manager
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
There are some key differences in the responsibilities of each position. For example, video product manager responsibilities require skills like "product roadmap," "video content," "video production," and "qa." Meanwhile a typical brand manager has skills in areas such as "brand management," "digital marketing," "project management," and "brand marketing." This difference in skills reveals the differences in what each career does.
Brand managers really shine in the manufacturing industry with an average salary of $99,130. Comparatively, video product managers tend to make the most money in the technology industry with an average salary of $148,287.The education levels that brand managers earn slightly differ from video product managers. In particular, brand managers are 10.9% more likely to graduate with a Master's Degree than a video product manager. Additionally, they're 0.3% more likely to earn a Doctoral Degree.Video product manager vs. Media manager
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
In addition to the difference in salary, there are some other key differences worth noting. For example, video product manager responsibilities are more likely to require skills like "product roadmap," "product development," "qa," and "ott." Meanwhile, a media manager has duties that require skills in areas such as "digital marketing," "kpis," "media planning," and "media management." These differences highlight just how different the day-to-day in each role looks.
Media managers may earn a lower salary than video product managers, but media managers earn the most pay in the automotive industry with an average salary of $108,113. On the other hand, video product managers receive higher pay in the technology industry, where they earn an average salary of $148,287.Average education levels between the two professions vary. Media managers tend to reach similar levels of education than video product managers. In fact, they're 2.8% more likely to graduate with a Master's Degree and 0.3% more likely to earn a Doctoral Degree.Video product manager vs. Product director
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
The required skills of the two careers differ considerably. For example, video product managers are more likely to have skills like "video content," "video production," "ott," and "vod." But a product director is more likely to have skills like "product management," "product strategy," "project management," and "product design."
Product directors make a very good living in the internet industry with an average annual salary of $155,810. On the other hand, video product managers are paid the highest salary in the technology industry, with average annual pay of $148,287.product directors typically earn higher educational levels compared to video product managers. Specifically, they're 13.6% more likely to graduate with a Master's Degree, and 2.0% more likely to earn a Doctoral Degree.Video product manager vs. Product lead
A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands. They coordinate with the clients on their specifications and requirements, including the budget limit and timely deliverables. A product lead manages the brand promotion on media platforms, creating content that adheres to the target audience.
Types of video product manager
Updated January 8, 2025
