VideoAmp CEO and leadership

Michael Parkes joined VideoAmp as Chief Revenue Officer in 2016.Michael Parkes has over a decade of experience leading sales and marketing teams, with impressive results. He has a decorated career in digital media and technology, and has a track record of growth both in the US and abroad. Parkes has lived and worked in the online advertising industry over three continents and 13 years, and continues to lead his team through his innovative approach and thought leadership in the industry. Parkes is the SVP of Sales for Adconion Direct, in charge of leading the North American sales team. Previously, Parkes was head of UK-based advertising network eType in New York. As President, he oversaw all sales, media and operations and was responsible for launching US operations for eType in 2006 after being one of the first and most successful Ad Networks in the UK for seven years. Earlier, he was head of Sales for eType in Europe, based in the United Kingdom. Before eType, Parkes worked as a Sales Manager for CNET Networks in Sydney, Australia where he led the sales of online ad campaigns in Australia and Asia Pacific markets across multiple CNET web properties. Parkes is a native of Sydney, Australia and lives in New York City. He has a Bachelor’s degree in Management from the University of Technology in Sydney, Australia. In his free time, he enjoys spending time with his wife and children, as well as competitive cycling for the New York Athletic Club (NYAC).

Ross has been CFO to five public companies and applies extensive expertise to his position, with his most recent and notable role as CFO of The Trade Desk, which he joined in 2014 at the late startup stage and presided as CFO throughout the IPO process. Departing in 2020, The Trade Desk's value grew over 3,000% during Ross’ six year tenure with the company.

Marisa Peters is an Executive Member at HARRT at UCLA, Strategic Advisor at Origin, and Exective Advisor at PeopleTech Partners and is based in Santa Monica, California. She works or has worked as Director, Global Talent Management at Sony Pictures. Marisa studied at University of Southern California Marshall School of Business, University of Michigan between 2000 and 2004, and Workforce & HR Certifications.

Skills include: technology and media sales; programmatic media trading; ad networks; online advertising; ad tech; intellectual property; privacy policy drafting and compliance; network and data security; business development; web analytics; software-as-a-service; new product development; deal evaluation, formation, and negotiation; law department operations; business strategy; pre-acquisition due diligence; post acquisition integration.

Josh joined VideoAmp in March of 2020 in the newly created role of Chief Measurability Officer. As a 30-plus year market research and audience measurement veteran, Josh brings his expertise in audience measurement to the role with a focus on cross-screen measurability and its role in advertising’s ever-evolving landscape.

Cameron Meierhoefer is Chief Operating Officer at comScore, Inc, responsible for Technology, Analytic Operations, and Product Management. Mr. Meierhoefer was previously Executive Vice President of Analytics where he managed comScore’s data operations, including methodology and delivery across comScore’s syndicated products and custom marketing solutions. During his tenure at comScore, Mr. Meierhoefer has helped develop many of the industry solutions available at comScore. After early involvement in expanding comScore’s eCommerce products, Mr. Meierhoefer led capability development in a variety of financial services industries, Search and Advertising. Prior to joining comScore in 2001, Mr. Meierhoefer helped build PC Data Online, a division of market research firm PC Data Inc. Previously, he spent several years in quantitative and qualitative social science research. Cameron holds a BS from Columbia University, and MS from the Georgia Institute of Technology.

Ross has been CFO to five public companies and applies extensive expertise to his position, with his most recent and notable role as CFO of The Trade Desk, which he joined in 2014 at the late startup stage and presided as CFO throughout the IPO process. Departing in 2020, The Trade Desk's value grew over 3,000% during Ross’ six year tenure with the company.