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VIPER company history timeline

1982

1982: William Chen establishes the exclusive distributor of Rug Doctor products in China, Hong Kong & Macau

1987

The Viper was initially conceived in late 1987 at Chrysler's Advanced Design Studios.

1988

Legend has it that Bob Lutz, then president of Chrysler, was driving a Ford Cobra in 1988 with the Ford tags removed because he enjoyed the car too much to quit it.

The idea for the Dodge Viper started with one conversation between Chrysler's chief of design, Tom Gale, and its president, Robert A. Lutz, in 1988.

1989

In 1989, they announced the concept car at the North American International Auto Show, and received an overwhelming customer demand.

In 1989, this awesome vehicle was first displayed as a concept during the North American International Auto Show in Detroit.

1990

Though a V8 engine was first used in the test mule the V10 engine, which the production car was meant to use, was ready in February 1990.

Official approval from Chrysler chairman Lee Ioaccoca came in May 1990.

1991

Another interesting snippet is that a version of the Viper was driven by Carroll Shelby as the pace car for the 1991 Indianapolis 500.

1992

First year of production: 1992

The top speed was over 160 mph. It hit the market in 1992 and was equipped with an 8.0 liter V-10 with 400 horsepower and 465-foot pounds of torque.

1994

1994: Manufacturing operations are established in Dongguan (China) for Rug Doctor

1996

The second generation was released in 1996.

1997

In 1997, the RT/10 would receive a power increase to 450 hp along with air-bags and power windows.

1998

1998: Viper starts production of its own triple planetary gear boxes

1999

For 1999, Dodge introduced the first ACR performance package.

2000

In 2000, the Dodge Viper was updated to lighter hypereutectic pistons and received factory frame improvements.

2001

2001: Viper begans to make its injection molding operations and production of 1.0 hp and 1.5 hp AC motors

In 2001, Dodge also added an anti-lock braking system.

2002

2002: Viper began rotational molding operations

The last year the RT/10 and GTS models were offered was 2002.

2003

In 2003, the third generation models were launched and they brought some noticeable changes.

2004

In 2004, Dodge introduced a limited-edition Mamba package; Mamba-edition cars featured black interiors, with red stitching and trim, price increased by about $3,000.

2004: First production line was set up for automatic scrubbers

2005

A Viper SRT-10 coupe arrived in 2005 with another bump in power, now to 510 hp and 535 lb-ft.

2007

2007: Nilfisk Group acquired Viper

2008

The electrical system was also overhauled starting in 2008 and it got a new exhaust system that was designed to keep heat out of the interior of the car.

2009

2009: Viper launched their European CE-approved models into the following markets: Italy, Germany, Holland, Belgium, Luxembourg, France, UK, Spain and Portugal.

2010

Production of the Viper was stopped in 2010 and many believed the Viper was gone for good.

2011

There would be no 2011 model year Viper produced.

2013

In October 2013, the Viper production was reduced by 1/3 due to low sales and growing inventory.

2014

In April 2014, production ceased for over two months due to slow sales.

The only notable change for the 2014 model year was the addition of a third traction control mode for improved rain performance.

2015

In 2015, the SRT Viper was renamed the Dodge Viper and the engine received an extra 5 hp, raising the maximum power output to 645 hp (481 kW), resulting in the improvement of highway fuel economy to 20mpg.

By 2015, power was raised once again to 645 hp.

2016

In 2016, another Viper ACR plus optional ACR Extreme Aero Package came online.

2017

In July 2017, Fiat Chrysler announced they would be permanently closing the Conner Assembly Plant on August 31, 2017.

After 25 years, production of the Dodge Viper stopped on August 31st, 2017.

2019

How much is a 2019 Dodge Viper?

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Founded
1982
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Headquarters
Park City, UT
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VIPER history FAQs

Zippia gives an in-depth look into the details of VIPER, including salaries, political affiliations, employee data, and more, in order to inform job seekers about VIPER. The employee data is based on information from people who have self-reported their past or current employments at VIPER. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by VIPER. The data presented on this page does not represent the view of VIPER and its employees or that of Zippia.

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