Virtue Labs Overview

Virtue is a haircare brand that offers Alpha Keratin 60ku, a human protein born from regenerative medicine. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as its own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. For the first time, we can actually repair hair-even after the damage is already done. Virtue Labs was founded in 2015 and based in Raleigh, North Carolina.
Virtue Labs is a small retail company based in Raleigh, NC with only 44 employees and an annual revenue of $1.5M.


Consumer Discretionary





Founded in



Raleigh, NC


Organization Type


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The Team At Virtue Labs

    Melisse Shaban (CEO)

    Luke Burnett (Founder)

Virtue Labs Company Rankings

Virtue Labs is ranked #89 on the Best Start-up Companies to Work For in North Carolina list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

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Virtue Labs Financial Performance

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< $5M

Founded in


Organization type


Virtue Labs Financing Rounds

DateAmountSecurity Type
May 31, 2018Debt Financing
$18,724,649Debt Financing
Aug 31, 2018Series Unknown
$22,796,649Series Unknown
Nov 12, 2020Series Unknown
$28,600,000Series Unknown

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Frequently Asked Questions about Virtue Labs

When was Virtue Labs founded?

Virtue Labs was founded in 2014.

How many Employees does Virtue Labs have?

Virtue Labs has 44 employees.

How much money does Virtue Labs make?

Virtue Labs generates $1.5M in revenue.

What industry is Virtue Labs in?

Virtue Labs is in the consumer discretionary industry.

What type of company is Virtue Labs?

Virtue Labs is a private company.

Who works at Virtue Labs?

Melisse Shaban (CEO)

Luke Burnett (Founder)

Where is Virtue Labs's headquarters?

Virtue Labs's headquarters is in Raleigh, NC.

What is Virtue Labs's website?

You can find the Virtue Labs website at

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Zippia gives an in-depth look into the details of Virtue Labs, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Virtue Labs. The employee data is based on information from people who have self-reported their past or current employments at Virtue Labs. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Virtue Labs and its employees or that of Zippia.

Virtue Labs may also be known as or be related to Virtue Labs, Virtue Labs LLC, Virtue Labs LLC. and Virtue Labs, LLC.