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Vista Outdoor Overview

Vista Outdoor Inc. is an American designer, manufacturer, and marketer of outdoor sports and recreation products. It operates in two segments, shooting sports and outdoor products, as a "house of brands" with more than 40 labels and subsidiaries. It trades under "VSTO" on the New York Stock Exchange.
The staff at Vista Outdoor come from unusually diverse demographic backgrounds. The company is 34.2% female and 29.2% ethnic minorities. Vista Outdoor employees are slightly more likely to be members of the Republican Party than the Democratic Party, with 62.0% of employees identifying as members of the Republican Party. Despite their political differences, employees at Vista Outdoor seem to be happy. The company has great employee retention with staff members usually staying for 5.2 years. The average employee at Vista Outdoor makes $39,237 per year. In comparison, some of its highest paying competitors, like Tropitone Furniture, Smoker Craft, and BagcraftPapercon I, pay $51,290, $44,728, and $44,662, respectively.
A large hospitality company with 5,800 employees and an annual revenue of $2.5B, Vista Outdoor is headquartered in Minnesota.

The Organization’s Mission

To bring the world outside, leverage our capabilities and experience and instill passion into products that help outdoor enthusiasts achieve independence and success in the activity of their choice.


Travel & Leisure





Founded in



Anoka, MN


Organization Type


Is This Your Company?

The Team At Vista Outdoor

Key People
  • Christopher Metz (ceo)

The Culture At Vista Outdoor

Information provided by the company
Employees at Vista Outdoor are passionate and committed to delivering quality products to our customers. Our culture centers on an engaged and accountable workforce. Our goal is to attract and retain a diverse workforce: rich in talent, background, ideas and experience.
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Help sustain a strong culture by being collaborative, respectful and an example of great leadership
Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
Advocacy and passion for our sports, the industry and specialty channel are a must!
This person must have a passion and understanding for building sports/outdoor brands that can apply across our categories.

What do people say about Vista Outdoor

Work at Vista Outdoor? Share your experience anonymously.

What do you like about working for Vista Outdoor?

Vista Outdoor Rankings

Vista Outdoor is ranked #3 on the Best Hospitality Companies to Work For in Minnesota list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

Vista Outdoor Salaries

How much does Vista Outdoor pay?
The national average salary for a Vista Outdoor employee in the United States is $39,237 per year. Employees in the top 10 percent can make over $68,000 per year, while employees at the bottom 10 percent earn less than $22,000 per year.
Salary Score
Average Employee Earnings

Vista Outdoor Salaries By Job Title

The average employee at Vista Outdoor earns a yearly salary of $39,237 per year, but different jobs can earn drastically different salaries. The higher paying positions at Vista Outdoor include vice president-products, brand manager, e-marketing manager, and public relations/communications manager. A typical vice president-products salary at Vista Outdoor is $151,864. To get a better sense of the salaries at Vista Outdoor, other roles such as americorps vista volunteer and adjuster/packer can be considered as well. For comparison, the title americorps vista volunteer at Vista Outdoor earns $13,293 per year.
Job Title
Average Salarydesc
Vice President-Products
Salary Range139k - 165k$152k$151,864
Brand Manager
Salary Range101k - 114k$108k$107,837
E-Marketing Manager
Salary Range87k - 103k$95k$95,205
Public Relations/Communications Manager
Salary Range79k - 86k$83k$82,876
Category Manager
Salary Range73k - 92k$82k$82,315
District Trainer
Salary Range77k - 86k$82k$81,885
Environmental Health Safety Manager
Salary Range75k - 86k$81k$80,790
Technical Specialist
Salary Range71k - 88k$80k$79,762
Human Resources Manager
Salary Range73k - 85k$79k$79,324
Machine Shop Manager
Salary Range67k - 83k$75k$74,968

Vista Outdoor Careers

On average, employees at Vista Outdoor stay with the company for 5.2 years. Employees most commonly join Vista Outdoor after leaving Walmart.

Average Length of Employment

Vista Outdoor
5.2 years

Top Employers Before Vista Outdoor

9.5 %
6.3 %

Top Employers After Vista Outdoor

Vista Outdoor Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

Vista Outdoor Employees Education

Of the 5,800 employees at Vista Outdoor, 41.4% attended Lewis-Clark State College. Employees at Vista Outdoor most frequently majored in Business, and most employees’ highest level of education is a Bachelors.

Do you Work At Vista Outdoor?

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Vista Outdoor Employee Political Affiliation

Vista Outdoor employees are most likely to be members of the Republican Party. The largest donation made to a political party by a Vista Outdoor employee was by Craig Root. Craig Root donated $12,400 to the Republican Party.

Employee Political Donations

NameascdescJob TitleascdescPartyascdescDonationascdesc
Craig RootPresident
Craig Root
Republican Party
Republican Party
$12,400Republican Party
Joleen KotoskiManager
Joleen Kotoski
Republican Party
Republican Party
$4,351Republican Party
Mark DeyoungPresident
Mark Deyoung
Republican Party
Republican Party
$2,800Republican Party
Daniel CunadoOwner
Daniel Cunado
Republican Party
Republican Party
$1,400Republican Party
Christopher RogersClient Services Analyst
Christopher Rogers
Client Services Analyst
Client Services Analyst
Democratic Party
Democratic Party
$580Democratic Party
Daniel KellyAttorney
Daniel Kelly
Republican Party
Republican Party
$380Republican Party
Burke StanionMaintenance Technician
Burke Stanion
Maintenance Technician
Maintenance Technician
Democratic Party
Democratic Party
$315Democratic Party
Craig RoolPresident
Craig Rool
Republican Party
Republican Party
$300Republican Party
Soleil GoldenLead Web Developer
Soleil Golden
Lead Web Developer
Lead Web Developer
Democratic Party
Democratic Party
$299Democratic Party
Kelly GrindlePresident
Kelly Grindle
Republican Party
Republican Party
$250Republican Party
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Vista Outdoor Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


> $1B

Founded in


Organization type


How Would You Rate The Company Culture Of Vista Outdoor?

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Vista Outdoor Subsidiaries

Subsidiaries to Vista Outdoor include Optronics, Federal Cartridge Company, and Giro Sport Design International. Employees at the parent company, Vista Outdoor, earn $39,237. In comparison, the salaries at Optronics, Federal Cartridge Company, and Giro Sport Design International are $73,539, $44,473, and $37,857.
Average Salarydesc
Salary Range55k - 97k$74k$73,539
Federal Cartridge Company
Salary Range31k - 62k$44k$44,473
Giro Sport Design International
Salary Range25k - 55k$38k$37,857
Salary Range25k - 53k$37k$37,236

Vista Outdoor Competitors

Based on our research, similar companies to Vista Outdoor are Tropitone Furniture, Smoker Craft, and BagcraftPapercon I. Employees at Tropitone Furniture earn more than most of the competition, with an average yearly salary of $51,290. Employees at Smoker Craft earn an average of $44,728 per year, and the employees at BagcraftPapercon I earn an average salary of $44,662 per year.
Average Salarydesc

Tropitone Furniture

Salary Range37k - 70k$51k$51,290

Smoker Craft

Salary Range32k - 61k$45k$44,728

BagcraftPapercon I

Salary Range33k - 58k$45k$44,662

Federal Cartridge Company

Salary Range31k - 62k$44k$44,473

Camco Manufacturing

Salary Range31k - 58k$43k$43,405

Marine Products

Salary Range31k - 55k$42k$41,549


Salary Range29k - 56k$41k$41,103

Broyhill Inn & Conference Center Asu

Salary Range29k - 51k$39k$38,931

Land O' Frost

Salary Range27k - 51k$38k$37,625

Burrows Paper

Salary Range28k - 49k$37k$37,408

Frequently Asked Questions about Vista Outdoor

When was Vista Outdoor founded?

Vista Outdoor was founded in 2015.

How many Employees does Vista Outdoor have?

Vista Outdoor has 5,800 employees.

How much money does Vista Outdoor make?

Vista Outdoor generates $2.5B in revenue.

What industry is Vista Outdoor in?

Vista Outdoor is in the travel & leisure industry.

What is Vista Outdoor's mission?

Vista Outdoor's mission statement is "To bring the world outside, leverage our capabilities and experience and instill passion into products that help outdoor enthusiasts achieve independence and success in the activity of their choice."

What type of company is Vista Outdoor?

Vista Outdoor is a public company.

Who are Vista Outdoor's competitors?

Vista Outdoor competitors include Federal Cartridge Company, Jordan Manufacturing, Camco Manufacturing, Carolina Finishing, Carolina Pride Foods, Marine Products, Broyhill Inn & Conference Center Asu, Smoker Craft, Land O' Frost, Burrows Paper, Tropitone Furniture, Fresh Mark, Butterball, Dopaco, Metal Fabricating, American Foods Group, Homecrest Outdoor Living, Holsum Bakery, BagcraftPapercon I, JBS Packerland.

Who works at Vista Outdoor?

Christopher Metz (ceo)

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Updated December 31, 2020

Zippia gives an in-depth look into the details of Vista Outdoor, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Vista Outdoor. The employee data is based on information from people who have self-reported their past or current employments at Vista Outdoor. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of Vista Outdoor and its employees or that of Zippia.

Vista Outdoor may also be known as or be related to VISTA OUTDOOR OPERATIONS LLC, Vista Outdoor, Vista Outdoor Inc, Vista Outdoor Inc. and Vista Outdoor Operations LLC.