No matter where you are in your career, a role as visual merchandiser can connect your love of fashion with a desire for a career in business. In general, visual merchandisers, also known as a display designers, are in charge of creating attractive visual displays in retail outlets. Their main task is creating displays that will grab buyers' attention and may help promote a retailer's products, image, and services.
As visual merchandiser, you may design or create innovative sketches or visual displays based on the requirements set by your clients or store management. Using your creativity and talent for aesthetics, you may be tasked with ensuring the uniformity of window, walkway, counter, and other in-store displays at multiple store locations.
To become a visual merchandiser, you'll typically need a bachelor's degree in art, marketing, graphic design, or a related field. However, earning a diploma in visual merchandising or experience working with Photoshop or visual design tools may also help you gain betetr job offers. With advanced retail design skills and enough experience, you may become a visual merchandising manager, have your work exhibited, or start your own interior design business.