No matter where you are in your career, a role as visual merchandiser can connect your love of fashion with a desire for a career in business. In general, visual merchandisers, also known as a display designers, are in charge of creating attractive visual displays in retail outlets. Their main task is creating displays that will grab buyers' attention and may help promote a retailer's products, image, and services.

As visual merchandiser, you may design or create innovative sketches or visual displays based on the requirements set by your clients or store management. Using your creativity and talent for aesthetics, you may be tasked with ensuring the uniformity of window, walkway, counter, and other in-store displays at multiple store locations.

To become a visual merchandiser, you'll typically need a bachelor's degree in art, marketing, graphic design, or a related field. However, earning a diploma in visual merchandising or experience working with Photoshop or visual design tools may also help you gain betetr job offers. With advanced retail design skills and enough experience, you may become a visual merchandising manager, have your work exhibited, or start your own interior design business.

What Does a Visual Merchandiser Do

There are certain skills that many visual merchandisers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed computer skills, manual dexterity and problem-solving skills.

Learn more about what a Visual Merchandiser does

How To Become a Visual Merchandiser

If you're interested in becoming a visual merchandiser, one of the first things to consider is how much education you need. We've determined that 57.0% of visual merchandisers have a bachelor's degree. In terms of higher education levels, we found that 2.5% of visual merchandisers have master's degrees. Even though most visual merchandisers have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Visual Merchandiser

Visual Merchandiser Career Paths

Average Salary for a Visual Merchandiser

Visual Merchandisers in America make an average salary of $38,037 per year or $18 per hour. The top 10 percent makes over $53,000 per year, while the bottom 10 percent under $27,000 per year.
Average Visual Merchandiser Salary
$38,037 Yearly
$18.29 hourly
$27,000
10 %
$38,000
Median
$53,000
90 %

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Visual Merchandiser Education

Visual Merchandiser Majors

12.7 %

Visual Merchandiser Degrees

Bachelors

57.0 %

Associate

24.2 %

High School Diploma

12.5 %

Top Skills For a Visual Merchandiser

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 23.3% of visual merchandisers listed customer service on their resume, but soft skills such as computer skills and manual dexterity are important as well.

Choose From 10+ Customizable Visual Merchandiser Resume templates

Zippia allows you to choose from different easy-to-use Visual Merchandiser templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Visual Merchandiser resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Visual Merchandiser Demographics

Visual Merchandiser Gender Distribution

Female
Female
73%
Male
Male
27%

After extensive research and analysis, Zippia's data science team found that:

  • Among visual merchandisers, 72.7% of them are women, while 27.3% are men.

  • The most common race/ethnicity among visual merchandisers is White, which makes up 76.0% of all visual merchandisers.

  • The most common foreign language among visual merchandisers is Spanish at 61.9%.

Online Courses For Visual Merchandiser That You May Like

Advertising Disclosure  The courses listed below are affiliate links. This means if you click on the link and purchase the course, we may receive a commission.
Visual Merchandising Course For Retailers and Students
udemy
4.5
(809)

Learn the key principles of great Visual Merchandising & Window Dressing...

Fast Track Retail Buying and Merchandising
udemy
4.4
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The essentials of merchandise management, buying, range planning, product development and many more...

Visual Presentation
edX (Global)

Visual elements are critical components in effective communication and presentation. The importance of imagery and how it relates to branding, memory recall, and awareness cannot be underestimated. Whether it's a document, presentation, or video, using one relevant image can replace an entire section of text and be more impactful. This course, part of the Communication Skills Professional Certificate program, is an introduction to key principles, best practices, and ethics of visual...

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Best States For a Visual Merchandiser

Some places are better than others when it comes to starting a career as a visual merchandiser. The best states for people in this position are New York, Pennsylvania, California, and Delaware. Visual merchandisers make the most in New York with an average salary of $50,859. Whereas in Pennsylvania and California, they would average $49,662 and $47,527, respectively. While visual merchandisers would only make an average of $47,249 in Delaware, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Visual Merchandiser Jobs:
2,205
Highest 10% Earn:
$79,000
Location Quotient:
1.11 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Pennsylvania

Total Visual Merchandiser Jobs:
1,839
Highest 10% Earn:
$77,000
Location Quotient:
1.02 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Wisconsin

Total Visual Merchandiser Jobs:
944
Highest 10% Earn:
$61,000
Location Quotient:
1.1 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Visual Merchandisers

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Top Visual Merchandiser Employers

Most Common Employers For Visual Merchandiser

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Tillys$69,577$33.45149
2Forever 21$54,867$26.381,214
3IKEA Holding US, Inc.$43,176$20.7683
4H&M International$42,509$20.44365
5Gap Inc.$41,833$20.11387
6Forever$41,001$19.71155
7Saks Fifth Avenue$39,563$19.02106
8Victoria's Secret$39,082$18.79145
9Bananas$37,652$18.10140
10Target$36,204$17.41206

Visual Merchandiser Videos

Becoming a Visual Merchandiser FAQs

Can you be a visual merchandiser with no experience?

Yes, you can be a visual merchandiser with no experience if you have relevant skills or education. However, it would be more advantageous to also have some work experience in sales.

Most visual merchandisers have postsecondary education, especially a bachelor's degree in a related field like art, marketing, or graphic design. Also, having skills and knowledge of Photoshop and visual design tools can help you gain good job offers for entry-level positions.

How much money does a visual merchandiser make?

A visual merchandiser makes about $55,000 yearly (about $4,629 monthly or $27 hourly). In general, as most jobs go, factors like location, company, and experience can determine your exact pay.

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