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Visual merchandiser salary
Average visual merchandiser salary
$38,037
Average Visual Merchandiser Salary
As of October 2025, the average salary for a Visual Merchandiser is $38,037 annually, or about $18 per hour. This salary can vary based on several factors, including geographic location, years of experience, and the retail sector in which one is employed. For instance, visual merchandisers in urban areas typically earn more due to higher living costs and demand for skilled professionals.
Factors Influencing Salary
Experience plays a crucial role in determining salary levels. Entry-level positions may start below the average, while seasoned professionals can command significantly higher wages, especially in competitive markets. Additionally, specialized roles such as merchandising managers often offer higher compensation packages.
Salary by State
Some states, including California and New York, tend to offer higher salaries for visual merchandisers due to the concentration of retail businesses and larger consumer markets. Understanding these geographical dynamics can help job seekers target their efforts effectively.
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Where can a Visual Merchandiser earn more?
Visual merchandiser salary estimates from across the web
Average visual merchandiser salary by state
The average visual merchandiser salary in New York, Pennsylvania, and California are the highest in the U.S. The lowest average visual merchandiser salary states are Georgia, Tennessee, and Arkansas.
- State view
- County view
Highest paying states for visual merchandisers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $50,859 | $24.45 |
| 2 | Pennsylvania | $49,662 | $23.88 |
| 3 | Wisconsin | $45,392 | $21.82 |
| 4 | California | $47,527 | $22.85 |
| 5 | West Virginia | $41,456 | $19.93 |
| 6 | Connecticut | $45,419 | $21.84 |
| 7 | Delaware | $47,249 | $22.72 |
| 8 | Rhode Island | $46,143 | $22.18 |
| 9 | North Carolina | $44,098 | $21.20 |
| 10 | Massachusetts | $43,174 | $20.76 |
| 11 | Arizona | $41,701 | $20.05 |
| 12 | Virginia | $45,510 | $21.88 |
| 13 | Ohio | $40,425 | $19.44 |
| 14 | New Jersey | $44,638 | $21.46 |
| 15 | Maine | $42,421 | $20.39 |
| 16 | New Hampshire | $42,452 | $20.41 |
| 17 | Idaho | $40,504 | $19.47 |
| 18 | Washington | $40,978 | $19.70 |
| 19 | Nevada | $42,764 | $20.56 |
| 20 | Wyoming | $40,778 | $19.60 |
| 21 | Maryland | $44,420 | $21.36 |
| 22 | Mississippi | $37,201 | $17.89 |
| 23 | North Dakota | $36,235 | $17.42 |
| 24 | Illinois | $38,528 | $18.52 |
| 25 | Hawaii | $44,940 | $21.61 |
| 26 | Michigan | $36,393 | $17.50 |
| 27 | Utah | $37,418 | $17.99 |
| 28 | Nebraska | $36,109 | $17.36 |
| 29 | Kentucky | $38,232 | $18.38 |
| 30 | Alaska | $39,898 | $19.18 |
| 31 | District of Columbia | $45,044 | $21.66 |
| 32 | Oregon | $38,325 | $18.43 |
| 33 | Oklahoma | $35,560 | $17.10 |
| 34 | Missouri | $36,314 | $17.46 |
| 35 | Louisiana | $35,226 | $16.94 |
| 36 | Colorado | $36,735 | $17.66 |
| 37 | Florida | $37,025 | $17.80 |
| 38 | Vermont | $38,211 | $18.37 |
| 39 | Kansas | $34,729 | $16.70 |
| 40 | Montana | $34,812 | $16.74 |
| 41 | Minnesota | $34,867 | $16.76 |
| 42 | Tennessee | $33,840 | $16.27 |
| 43 | New Mexico | $35,858 | $17.24 |
| 44 | South Carolina | $36,018 | $17.32 |
| 45 | Texas | $35,220 | $16.93 |
| 46 | Indiana | $31,892 | $15.33 |
| 47 | South Dakota | $33,209 | $15.97 |
| 48 | Iowa | $35,049 | $16.85 |
| 49 | Georgia | $34,075 | $16.38 |
| 50 | Arkansas | $33,402 | $16.06 |
| 51 | Alabama | $32,911 | $15.82 |
Highest paying cities for visual merchandisers
The highest-paying cities for visual merchandisers are New York, NY, Harrisburg, PA, and San Jose, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York, NY | $51,334 | $24.68 |
| 2 | Harrisburg, PA | $49,005 | $23.56 |
| 3 | San Jose, CA | $48,447 | $23.29 |
| 4 | Appleton, WI | $45,522 | $21.89 |
| 5 | Cherry Hill, NJ | $44,615 | $21.45 |
| 6 | Brockton, MA | $43,860 | $21.09 |
| 7 | Reno, NV | $43,393 | $20.86 |
| 8 | Glendale, AZ | $41,921 | $20.15 |
| 9 | Olympia, WA | $41,534 | $19.97 |
| 10 | Columbus, OH | $39,982 | $19.22 |
| 11 | Chicago, IL | $38,655 | $18.58 |
| 12 | Portland, OR | $37,983 | $18.26 |
| 13 | Orlando, FL | $37,255 | $17.91 |
| 14 | Salt Lake City, UT | $37,216 | $17.89 |
| 15 | Colorado Springs, CO | $36,832 | $17.71 |
| 16 | Saint Peters, MO | $36,449 | $17.52 |
| 17 | Omaha, NE | $36,129 | $17.37 |
| 18 | San Antonio, TX | $35,807 | $17.21 |
| 19 | Cedar Rapids, IA | $35,190 | $16.92 |
| 20 | Roseville, MN | $34,939 | $16.80 |
Visual merchandiser salary details
A visual merchandiser's salary ranges from $27,000 a year at the 10th percentile to $53,000 at the 90th percentile.
What is a visual merchandiser's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $53,000 | $4,417 | $25 |
| 75th Percentile | $45,000 | $3,750 | $22 |
| Average | $38,037 | $3,170 | $18 |
| 25th Percentile | $31,000 | $2,583 | $15 |
| 10th Percentile | $27,000 | $2,250 | $13 |
Highest paying visual merchandiser jobs
The highest paying types of visual merchandisers are visual merchandising manager, visual designer, and artist.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Production Artist | $61,870 | $5,156 | $29.75 | 59,103 |
| Graphic Artist | $54,900 | $4,575 | $26.39 | 8,752 |
| Artist | $68,690 | $5,724 | $33.02 | 3,870 |
| Freelance Designer | $57,260 | $4,772 | $27.53 | 45,914 |
| Designer | $66,347 | $5,529 | $31.90 | 52,433 |
| Graphic Designer | $49,450 | $4,121 | $23.77 | 45,625 |
Top companies hiring visual merchandisers now:
Which companies pay visual merchandisers the most?
Visual merchandiser salaries at RH and Tiffany & Co. are the highest-paying according to our most recent salary estimates. In addition, the average visual merchandiser salary at companies like Forever 21 and Value City Furniture are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | RH | $71,994 | $34.61 |
| 2 | Tiffany & Co. | $56,977 | $27.39 |
| 3 | Forever 21 | $54,867 | $26.38 |
| 4 | Value City Furniture | $49,970 | $24.02 |
| 5 | The Donna Karan Company LLC | $47,696 | $22.93 |
| 6 | Burberry | $46,926 | $22.56 |
| 7 | Bassett Furniture Industries | $46,859 | $22.53 |
| 8 | Frognet | $44,616 | $21.45 |
| 9 | Crocs | $43,788 | $21.05 |
| 10 | H&M International | $42,509 | $20.44 |
| 11 | Marlo Furniture | $42,071 | $20.23 |
| 12 | Louis Vuitton | $41,710 | $20.05 |
| 13 | Tory Burch | $41,470 | $19.94 |
| 14 | IKEA North America Services, LLC | $41,434 | $19.92 |
| 15 | ThirdChannel | $41,364 | $19.89 |
| 16 | Kering Americas Inc | $41,349 | $19.88 |
| 17 | Furniture Mart USA | $41,234 | $19.82 |
| 18 | Retail | $41,154 | $19.79 |
| 19 | LoLa Travel | $41,028 | $19.73 |
| 20 | HM Holding Company | $40,959 | $19.69 |
Wage gap by gender, race and education
Visual merchandiser salary trends
The average visual merchandiser salary has risen by $5,703 over the last ten years. In 2014, the average visual merchandiser earned $32,334 annually, but today, they earn $38,037 a year. That works out to a 15% change in pay for visual merchandisers over the last decade.
Compare visual merchandiser salaries for cities or states with the national average over time.
Average visual merchandiser salary over time
Compare visual merchandiser salaries for individual cities or states with the national average.
Visual merchandiser salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $38,000 | $18.29 | +4.4% |
| 2024 | $36,400 | $17.49 | +3.4% |
| 2023 | $35,100 | $16.89 | +2.7% |
| 2022 | $34,200 | $16.43 | +3.5% |
| 2021 | $33,000 | $15.85 | -0.6% |
Recently added visual merchandiser salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Target | Visual Merchandiser | Rensselaer, NY | 06/30/2025 | $48,523 |
| Winston Retail | Visual Merchandiser (Apparel-Walmart) | Elm Springs, AR | 06/29/2025 | $39,653 |
| Winston Retail | Visual Merchandiser Contract-Walmart) | Gulfport, MS | 06/29/2025 | $37,566 |
| Winston Retail | Visual Merchandiser Contract-Walmart) | Baton Rouge, LA | 06/29/2025 | $37,566 |
| Winston Retail | Visual Merchandiser (Apparel-Walmart) | Mexico, MO | 06/29/2025 | $39,653 |
| Winston Retail | Visual Merchandiser Contract-Walmart) | Minneapolis, MN | 06/29/2025 | $37,566 |
| Winston Retail | Visual Merchandiser Contract-Walmart) | El Paso, TX | 06/29/2025 | $37,566 |
| Target | Visual Merchandiser | King of Prussia, PA | 06/28/2025 | $48,523 |
| Target | Visual Merchandiser | Little Rock, AR | 06/28/2025 | $42,262 |
| Thirdchannel | Visual Merchandiser-Yeti | San Antonio, TX | 06/28/2025 | $50,088 |
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