The appearance of store displays plays a vital role in attracting customers and boosting sales. Thus, it is the job of a visual merchandising manager to ensure that visual displays in a store are aesthetically pleasing and resonate with the marketing goals the company is striving to accomplish.
That said, a visual merchandising manager is in charge of monitoring displays, facilitating the arrangement of products, and sourcing necessary props for various purposes. During special occasions like holidays or promotions, a visual merchandising manager is also responsible for designing the store layout according to the concept from the marketing department.
The job of a visual merchandising manager usually requires a four-year degree in business, graphic design, fine arts, or other relevant fields. At the same time, they must have adequate industry experience in a similar role as well as a good understanding of customer behavior.
The average salary of a visual merchandising manager is around $78,000 per year, which is a typical salary point for a middle management job. But before one can become a visual merchandising manager, he/she usually needs to have at least five or more years of experience.
There is more than meets the eye when it comes to being a visual merchandising manager. For example, did you know that they make an average of $37.7 an hour? That's $78,412 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many visual merchandising managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a visual merchandising manager, we found that a lot of resumes listed 16.0% of visual merchandising managers included store management, while 14.7% of resumes included customer service, and 8.8% of resumes included presentation standards. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the visual merchandising manager job title. But what industry to start with? Most visual merchandising managers actually find jobs in the retail and manufacturing industries.
If you're interested in becoming a visual merchandising manager, one of the first things to consider is how much education you need. We've determined that 65.0% of visual merchandising managers have a bachelor's degree. In terms of higher education levels, we found that 3.0% of visual merchandising managers have master's degrees. Even though most visual merchandising managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a visual merchandising manager. When we researched the most common majors for a visual merchandising manager, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on visual merchandising manager resumes include high school diploma degrees or master's degree degrees.
You may find that experience in other jobs will help you become a visual merchandising manager. In fact, many visual merchandising manager jobs require experience in a role such as sales associate. Meanwhile, many visual merchandising managers also have previous career experience in roles such as visual merchandiser or store manager.