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Vitamix history
Vitamix company history timeline
In 1921, the company’s founder William Grover “Papa” Barnard started his career selling kitchen appliances.
1936 – THE ROAD TO THE VITA-MIX
1948 – WORLD HEADQUARTERS ESTABLISHED
1955 Second generation takes the lead
1962 Third generation takes the lead
In 1964 Bill Barnard took over the family business and changed the name of the company from The Natural Food to Vita-Mix Corporation.
In 1966, the company name is changed to Vita-Mix Corporation.
The granddaddy of the Vitamix machines, the Vitamix 3600, was released in 1969.
John Barnard, Bill and Ruth’s son and brother to Grover, rejoins the company in 1981 as head engineer.
Grover goes on to become president in 1985.
The Vita-Mix 4000 followed in 1988, offering professionals a commercially rated version of the 3600.
John will go on to heavily influence product development, as well as manufacturing and sales, before becoming president in 1999.
2002 – RETAIL EXPANSION
Jodi Berg, a fourth-generation family member, has served as the company’s president since 2009.
An updated version of the popular front-of-house restaurant blending machine originally released in 2010, this model comes with six optimized programs, 34 settings, 93 variable speeds, and automatic shut-off.
Vitamix doubles its production capabilities and expands in a new facility in Strongsville, Ohio, USA. By 2013, Vitamix hits the 1 million mark in machines manufactured over a single year.
Still a family-owned organization, Vitamix is celebrating its centennial in 2021.
© 2022 Vita-Mix Corporation
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Vitamix competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Quaker Oats | 1877 | $3.8B | 10,000 | - |
| Whole Foods Market | 1978 | $16.0B | 91,000 | 1,786 |
| Post Holdings | 1895 | $5.0B | 11,410 | 577 |
| United Natural Foods | 1976 | $31.0B | 19,000 | 321 |
| Kroger | 1883 | $147.1B | 465,000 | 8,554 |
| Aramark | 1936 | $13.5B | 215,000 | 10,426 |
| Ecolab | 1923 | $15.7B | 50,000 | 526 |
| Chipotle Mexican Grill | 1993 | $11.3B | 64,570 | 7,515 |
| Buffalo Wild Wings | 1982 | $2.0B | 44,000 | 1,759 |
| Regis | 1922 | $203.0M | 2,446 | 10 |
Vitamix history FAQs
Zippia gives an in-depth look into the details of Vitamix, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Vitamix. The employee data is based on information from people who have self-reported their past or current employments at Vitamix. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Vitamix. The data presented on this page does not represent the view of Vitamix and its employees or that of Zippia.
Vitamix may also be known as or be related to Vita-Mix Corp., Vita-Mix Corporation, Vitamix and Vitamix Corporation.