Post job

Vitacost.com company history timeline

1994

Vitacost began operations in 1994 as a catalog retailer of third-party vitamins and supplements under the name Nature's Wealth Company.

1999

In 1999, the company launched Vitacost.com and introduced proprietary vitamins and supplements, which has since expanded to include food, beauty products and sports nutrition.

2009

On September 23, 2009, Vitacost went public.

2010

During 2010, the company expanded and upgraded its West Coast distribution facility located in Las Vegas, Nevada.

2012

Effective September 1, 2012, Vitacost agreed to lease its manufacturing facilities to a third-party provider.

2013

In 2013, Vitacost released several new product lines, including a new sports nutrition line, ARO: Black Series, which includes pre- and post-workout formulas, protein powders, flavored glutamine, creatine and branched-chain amino acids.

2014

Kroger announced in July 2014 that it would purchase Vitacost.com for $280 million.

The acquisition was completed in August 2014.

Work at Vitacost.com?
Share your experience
Founded
1994
Company founded
Headquarters
Boca Raton, FL
Company headquarter
Get updates for jobs and news

Rate how well Vitacost.com lives up to its initial vision.

Zippia waving zebra

Vitacost.com jobs

Do you work at Vitacost.com?

Is Vitacost.com's vision a big part of strategic planning?

Vitacost.com competitors

Company nameFounded dateRevenueEmployee sizeJob openings
CR Gibson1870$60.3M750-
Unique Industries1961$250.0M80018
Weyco Group1892$290.3M640-
Oscar Wilson Engines and Parts1955$34.0M23-
ACD Distribution-$54.7M5012
Helen of Troy1968$2.0B1,76942
Geographics1976$13.0M100-
Funko1998$1.3B50022
Frankford Candy1947$46.0M200-
Whitley's Peanuts1986$660,0007-

Vitacost.com history FAQs

Zippia gives an in-depth look into the details of Vitacost.com, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Vitacost.com. The employee data is based on information from people who have self-reported their past or current employments at Vitacost.com. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Vitacost.com. The data presented on this page does not represent the view of Vitacost.com and its employees or that of Zippia.

Vitacost.com may also be known as or be related to Vitacost, Vitacost.com, Vitacost.com, Inc. and Vitacostcom Inc.