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Months of complicated maneuvers on the Paris Stock Exchange had been necessary, but Générale des Eaux had exposed itself to the risk of a buying by a large company when it issued new shares at the start of 1983 to raise capital for investment.
In addition to entering the communications sector, Générale des Eaux had bought into a number of French blue chip companies including, since 1986, Saint-Gobain.
Less expected was the purchase of American Medical International's chain of private hospitals in Britain in March 1990 and an 83 percent stake in Norwest Holst.
The profits were just as rich--in 1990, the company made £900 million in Britain, which now represents almost one-tenth of total group sales revenue worldwide.
Moreover, he turned the company from a fairly institutional concern into a dynamic, highly diversified group which, in 1991, was one of the most successful companies on the Paris Stock Exchange.
Similarly, when television franchises were put up for bids in 1991, Générale des Eaux bought shares in a number of cable television operations.
In 1996, Dejouany retired, leaving Jean-Marie Messier to take over the helm.
1996: Jean-Marie Messier is named chairman and begins a reorganization program.
In 1998, CGE changed its name to Vivendi SARL.
During 1996, plans were set in motion to create the Groupe Cegetel, a subsidiary that would cover fixed and mobile phone businesses in France--the telecommunications market in France was deregulated in 1998. It was also during 1998 that the firm adopted a new name, Vivendi, chosen to suggest life and vitality.
On 8 December 2000, Vivendi Universal SA was created with the merger of Vivendi SARL with Canal+ television networks and the acquisition of media assets of Seagram Company Ltd, owner of Universal Studios.
With more than 44 000 employees, Vivendi SA is considered one of the top 2000 largest public companies in the world, according to Forbes.
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|---|---|---|---|---|
| ITEX | 1982 | $11.1M | 25 | 15 |
| Teads | 2005 | $1.3M | 10 | 11 |
| Sales And Marketing Group, Inc. | - | $3.3M | 69 | 44 |
| Hollinger Services Inc | 1985 | $1.9M | 6,600 | - |
| K-tel | 1962 | - | 13 | - |
| Johnson Publishing Company | 1942 | $90.0M | 751 | - |
| San Antonio Symphony | 1939 | $7.9M | 85 | - |
| VNU Business Publications USA | 2000 | $12.0M | 50 | - |
| National Baptist Publishing Board | 1999 | $920,000 | 50 | - |
| Hotel & Travel Index | - | $1.1M | 10 | - |
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