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Wacoal history
Wacoal company history timeline
Nakamura, who had moved from Hachiman to Yokohama Commercial School and Tokyo Commercial College (now Hitotsubashi University) to study management and accounting, left his teaching job at Hachiman in March 1949 to join the company as well.
Tsukamoto's personality and drive as when he founded it in 1949.
The brand launched in 1949 in Japan and has since grown across international markets to provide lingerie to women in sizes 30 - 44 AA - FF.
In June 1950, Tsukamoto met with Takashimaya Department Store's fashion department chief and asked him to take them on as a client.
The First and Second Ten-Year Plans, 1950-70
In May 1951, Tsukamoto approached Kihara about merging the two companies.
By the fall of 1952, Wako Shoji was in most major Japanese department stores except Hankyu, who unexpectedly asked Tsukamoto if they would hold a fashion show.
The Thai Wacoal Public Company Ltd. was established in 1970, and entry into Korea, Hong Kong, and Singapore followed, as the company, now called "Wacoal Ltd.," introduced the innovative clothing items for the first time to those countries as well, expanding throughout the Far East during the 1970s.
Falchi's first entry into designing intimate apparel came in 1972, when he designed a group of kimonos for Henri Bendel.
Wacoal opened a New York office in 1977 to do marketing research.
Although the company had sold its lingerie at American stores since the early 1980's, the boutique - with its own specially designed corner in a lingerie department and a special Wacoal-trained sales force - represents a new concept for Wacoal America Inc.
In 1983, Wacoal acquired Teenform, a leading American manufacturer of underwear for teen-agers.
When the Japanese innerwear giant entered the United States market in 1983, it was aiming at the upper end of the market, providing products at a premium price, and marketing them through boutiques in "classy" department stores such as Bloomingdale's, Saks Fifth Avenue, and I. Magnin.
In 1984, the company created Wacoal America Inc., a United States subsidiary located in Carlstadt, New Jersey; and Sri Racha Wacoal Co.
In October 1986, the company released a "high-tech" brassiere that "remembered" its original shape while tumbling in the clothes dryer.
Nonetheless, despite continued growth, by November 1991 the company was losing the market lead to its competitors.
The venture in The Philippines, known as Wacoal Philippines Corp., was created in the spring of 1991 specifically to strengthen the business in Southeast Asia.
By 1994, the latest trend in women's underclothing was smooth underwear which could not be detected beneath tight-fitting clothes.
For the fiscal year ended March 31, 1996, the company had pretax profits of US$111.3 million on sales of US$1.24 billion.
For the year ending March 31, 1998, net profits rose to US$60 million, while sales only reached US$992.6 million.
Wacoal was named the best-selling bra in American department stores in 2005.
In 2009, Wacoal launched b.tempt'd, an intimate apparel brand aimed toward younger consumers.
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Wacoal competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| REVOLVE | 2003 | $1.1B | 530 | 79 |
| The Frye Company | 1863 | $470,000 | 50 | - |
| WaxWorks VideoWorks | - | $25.0M | 130 | - |
| The Shade Store | 2005 | $145.0M | 55 | 21 |
| DITA Eyewear | 1995 | $9.0M | 117 | 1 |
| Byer California | 1964 | $140.0M | 1,200 | - |
| Prep Sportswear | 2003 | $750,000 | 25 | - |
| Independent Retailer | 1999 | $350,000 | 4 | - |
| Brooks Running | 1914 | $25.0M | 1,000 | 30 |
| Halston | 1932 | $4.9M | 35 | 34 |
Wacoal history FAQs
Zippia gives an in-depth look into the details of Wacoal, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Wacoal. The employee data is based on information from people who have self-reported their past or current employments at Wacoal. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Wacoal. The data presented on this page does not represent the view of Wacoal and its employees or that of Zippia.
Wacoal may also be known as or be related to WACOAL HOLDINGS CORP and Wacoal.