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Become A Web Analyst

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Working As A Web Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $69,780

    Average Salary

What Does A Web Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Web Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Web Analyst jobs

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Web Analyst Career Paths

Web Analyst
Search Engine Optimizer Digital Marketing Manager Marketing Director
Brand Director
11 Yearsyrs
Marketing Analyst Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Project Manager Program Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Marketing Manager Search Engine Optimizer
Digital Marketing Strategist
6 Yearsyrs
Marketing Manager Writer And Editor Social Media Manager
Digital Strategist
5 Yearsyrs
Analytics Consultant Senior Manager Senior Manager Of Marketing
Director Of Consumer Marketing
11 Yearsyrs
Senior Web Analyst Analytical Manager Digital Marketing Manager
Director Of Digital Marketing
10 Yearsyrs
Senior Manager Marketing Director Search Engine Optimizer
Ecommerce Manager
7 Yearsyrs
Analytical Manager Director Of Analytics Managing Director
Head Of Marketing
6 Yearsyrs
Marketing Analyst Marketing Specialist
Marketing Communications Manager
7 Yearsyrs
Business Analyst Program Manager Marketing Manager
Marketing Director
7 Yearsyrs
Analytics Consultant Senior Consultant Senior Product Manager
Marketing Lead
6 Yearsyrs
Business Analyst Product Manager
Marketing Manager
6 Yearsyrs
Search Engine Optimizer Marketing Consultant Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Program Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Program Manager Marketing Manager Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Project Manager Product Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Analytical Manager Senior Manager
Senior Manager Of Marketing
9 Yearsyrs
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Average Length of Employment
Web Manager 2.6 years
Analyst 2.4 years
Web Specialist 2.4 years
Web Administrator 2.4 years
Senior Web Analyst 2.3 years
E-Commerce Analyst 2.3 years
Web Designer 2.3 years
Marketing Analyst 2.1 years
Web Producer 2.1 years
Assistant Analyst 2.1 years
Content Analyst 2.1 years
Web Editor 2.0 years
Web Analyst 2.0 years
Media Analyst 1.7 years
Top Employers Before
Data Analyst 11.0%
Internship 6.8%
Analyst 3.8%
Webmaster 3.0%
Top Employers After
Consultant 5.1%

Web Analyst Demographics

Gender

Male

56.5%

Female

40.2%

Unknown

3.3%
Ethnicity

White

67.6%

Asian

18.5%

Hispanic or Latino

9.6%

Unknown

3.2%

Black or African American

1.2%
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Languages Spoken

Spanish

24.6%

French

12.3%

Arabic

10.8%

Mandarin

6.2%

Russian

6.2%

Italian

4.6%

German

4.6%

Japanese

4.6%

Cantonese

4.6%

Hindi

3.1%

Carrier

3.1%

Chinese

3.1%

Turkish

1.5%

Marathi

1.5%

Korean

1.5%

Ukrainian

1.5%

Kurdish

1.5%

Tagalog

1.5%

Croatian

1.5%

Belarusian

1.5%
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Web Analyst Education

Schools

University of Phoenix

16.5%

University of Washington

8.2%

University of North Carolina at Greensboro

6.2%

Temple University

6.2%

West Virginia University

5.2%

San Diego State University

5.2%

University of Oregon

5.2%

Syracuse University

4.1%

Full Sail University

4.1%

Rochester Institute of Technology

4.1%

University of California - Berkeley

4.1%

University of Texas at Dallas

4.1%

University of Southern California

4.1%

Cleveland State University

4.1%

University of Texas at Arlington

3.1%

University of Maryland - University College

3.1%

University of Houston

3.1%

Illinois State University

3.1%

University of South Florida

3.1%

University of Michigan - Ann Arbor

3.1%
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Majors

Business

22.5%

Marketing

11.5%

Computer Science

10.4%

Information Technology

7.4%

Management Information Systems

6.8%

Management

5.5%

Finance

4.7%

Computer Information Systems

4.4%

Psychology

3.6%

Communication

2.7%

Electrical Engineering

2.5%

Economics

2.5%

Information Systems

2.5%

English

1.9%

Statistics

1.9%

Political Science

1.9%

Computer Applications

1.9%

Business Communications

1.9%

Information Sciences

1.9%

Computer Engineering

1.6%
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Degrees

Bachelors

45.5%

Masters

33.7%

Other

12.2%

Associate

3.3%

Certificate

3.1%

Doctorate

1.5%

Diploma

0.7%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Web Analyst Salaries

Job Title Company Location Start Date Salary
Webhosting Analyst Logistic Solutions, Inc. Piscataway, NJ Oct 15, 2015 $114,000
Web Analyst Logitech Inc. Newark, CA Feb 02, 2015 $103,000
Web Analyst Snap-On Incorporated San Jose, CA Mar 02, 2016 $101,982
Web Analyst Automotive.Com, LLC Irvine, CA Sep 02, 2013 $95,000
Web Analyst Automotive.Com, LLC Irvine, CA Feb 09, 2013 $95,000
Web Analyst Laboratory Corporation of America Holdings Burlington, NC Jun 29, 2015 $94,037 -
$170,269
Web Technologies Analyst-Websphere The Bon-Ton Department Stores, Inc. York, PA Nov 01, 2016 $93,500
Sem/Seo Web Analyst Acotel Interactive, Inc. New York, NY Apr 28, 2014 $92,500
Web Analyst Snap-On Incorporated San Jose, CA Jan 02, 2015 $92,013
Digital Channel Usability and Web Analyst BB&T Corporation Raleigh, NC Nov 15, 2016 $90,900
Digital Channel Usability and Web Analyst BB&T Corporation Raleigh, NC Nov 16, 2016 $90,900
Web Optimization Analyst IAC Search & Media Inc. Oakland, CA Nov 14, 2016 $90,000
Web Technologies Analyst-Websphere The Bon-Ton Department Stores, Inc. York, PA Jul 21, 2014 $90,000
Websphere Analyst Prime Circle Technologies, Inc. Austin, TX Mar 01, 2013 $74,880
Website Analyst Esurance Insurance Services, Inc. San Francisco, CA Oct 13, 2015 $74,000
Web Analyst TPG Consulting LLC Gardena, CA Sep 19, 2014 $73,840
Web Analyst TPG Consulting LLC Torrance, CA Nov 19, 2014 $73,840
Web Analyst Zeno, Inc. Irving, TX Apr 01, 2014 $73,029
Web Analyst Zeno, Inc. Irving, TX Jan 14, 2014 $73,029
Web Analyst Nabler LLC Saint Petersburg, FL Jan 05, 2015 $72,000
Web Analyst Ventois, Inc. Shrewsbury, MA Aug 24, 2014 $72,000
Web Analyst Tata Consultancy Services Limited Bloomington, IL Feb 06, 2015 $66,900
Web Analyst American Girl Brands LLC Middleton, WI Oct 09, 2016 $65,000
Website Analyst Esurance Insurance Services, Inc. San Francisco, CA Sep 01, 2013 $65,000
Web Analytics Analyst Axcess Financial Services, Inc. Fairfield, OH Aug 24, 2014 $65,000
Web Analyst TPG Consulting LLC Gardena, CA Aug 12, 2014 $65,000
Web Analyst Concur Technologies, Inc. Bellevue, WA Sep 15, 2014 $65,000
Web Analyst American Girl Brands LLC Middleton, WI Dec 08, 2016 $65,000
Web Analyst Saks Fifth Avenue New York, NY Oct 07, 2013 $65,000

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Top Skills for A Web Analyst

WebTrafficGoogleAnalyticsOnlineHtmlPl/SqlWebAnalyticsSEOEmailCampaignsWebSiteJavascriptCSSA/BInternetKeyPerformanceIndicatorsSearchEngineXMLQAWebtrendsBusinessRequirementsUserInterface

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Top Web Analyst Skills

  1. Web Traffic
  2. Google Analytics
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Supported Executive management with web traffics report to improve site functionality.
  • Reviewed clients' web presence, assessed data using Google Analytics and reported o clients for possible changes.
  • Analyzed visits and conversion rates of online products to guide sales strategies, increased sales by approx.
  • Developed ASP Pages and HTML pages.
  • Performed validation testing of data imports via PL/SQL scripts and tested a prototype of the data reporting system via E.piphany.

Top Web Analyst Employers

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Web Analyst Videos

What Web Analytics Is & How to Use It?

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