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Become A Web Analyst

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Working As A Web Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $69,780

    Average Salary

What Does A Web Analyst Do At Nuance

* Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how users interact with our sites
* Maintain and manage analytics tracking and page tagging standards; ensure consistent implementation process across all marketing web properties
* Manage analytics requests that incorporate: web and blog/social media traffic and behavior; site conversions and funnels; customer feedback and satisfaction ratings
* Provide proactive insights based on regular analyses and special-request inquiries for performance against specific business objectives
* Manage, prioritize, and respond to ad-hoc requests for web performance analysis from internal corporate marketing and divisional marketing teams
* Build and maintain web analytics reports to monitor online business and communicate results and recommendations to key stakeholders regularly
* Continuously identify opportunities to modify reporting and analytic strategies to better meet the needs of the business.
* Serve as the company’s digital marketing analytics subject matter expert, staying on top of news, trends, and best practices
* Collaborate closely with corporate and divisional marketing teams in the US, EMEA and Asia Pacific to define tracking goals and objectives
* Understand and deliver clear verbal and written explanations of performance metrics to divisional marketing teams
* Analyze potential changes to the website based on MVT results, closely track the results of changes or tests
* Assist divisional marketing program managers and corporate PR and social media teams with campaign tracking needs and post-campaign analysis
* Generate weekly/monthly trend and variance analyses of traffic and revenue
* Develop strong understanding of traffic drivers and advertising revenue streams

What Does A Web Analyst Do At Nueva Solutions Inc.

* Work closely with business analysts to define (and refine) implementation requirements
* Implement Adobe Analytics
* Sitecatalyst/Omniture tags on websites.
* Work with release management team on QA and deployment
* Troubleshoot as needed Basic Technical Requirements
* Adobe SiteCatalyst/Omniture - required
* Extensive JavaScript/jQuery experience Highly proficient in the use of Adobe Analytics (Omniture SiteCatalyst), including technical implementation and Report Builder experience.
* Dynamic Tag Manager (DTM) expertise.
* Strong analytical thought process and ability to interpret findings.
* Advanced Excel user, including experience using pivot tables, charts, and v-lookups.
* Campaign tracking experience, particularly for paid search, display, and email campaigns

What Does A Web Analyst Do At Sharecare, Inc.

* Preparing and producing analytics reports on a
* weekly, bi-weekly and monthly basis through dashboard creation and maintenance,
* custom excel templates and ad hoc analysis
* Managing data pulls of varying size and
* complexity
* Managing workflow for ad-hoc reporting requests
* Analyzing data from the consumer usage of
* interactive products, providing insights about consumer usage and proactively
* making recommendations to improve the consumer experience
* Working with internal stakeholders to establish
* KPIs and related metrics for new editorial products, major site enhancements,
* major site redesigns
* Assisting in the development of business
* requirements to capture web analytics data to support client-facing,
* contractual reporting commitments, translating client’s goals and expectations
* into actionable reporting deliverables that technical and product teams can
* design, develop and deliver
* Collaborating with implementation teams to
* ensure metric requirements align with development capabilities
* Completing projects of varying size and
* complexity on aggressive timelines
* Ensuring accuracy of data reporting
* Supporting research and engagement projects for
* strategic planning function as needed

What Does A Web Analyst Do At Xerox

* Lead Launch Team comprised of key value chain partners to launch Office products
* Represent Sales & Partner organizations at TTM phase gate reviews and provide position
* Work closely with World Wide Launch and Product Development teams to ensure functional requirements are met for product launch
* Work with value chain partners to solve problems / remove road blocks to ensure a successful product launch
* Act as key interface with Division for product strategies/planning, lifecycle management and post sale growth
* Develop and deploy product Go-to
* Market plan for optimal time to volume
* Manage field communication content development and deployment
* Sales tools and collateral development input as required
* Key interface to Supply chain – provide input to monthly demand cases, play key role in inventory management.
* Develop tactical marketing actions to meet MIF, revenue and activity targets, deploy quarterly or as required.
* Work with Pricing to ensure product prices are current and in line with market expectations.
* Field support – Participate in ECEs, support account and sales teams strategy sessions.
* Have a passion for data, curiosity to uncover trends and provide business insights.
* years in web and mobile analytics with online marketing and e-commerce experience.
* years’ experience with Adobe Analytics and Google Analytics required; Familiarity with testing platforms like Optimizely, HotJar, Convert a plus.
* Strategic thinker with excellent quantitative, analytical, problem solving and planning skills; ability to translate metrics into actionable proposals.
* Working knowledge of data visualizations tools like Tableau and Domo.
* Able to work independently and proactively, identifying issues and raising them to senior management, as well as offering potential solutions.
* Ability to prioritize multiple objectives within a constantly changing environment.
* Detailed oriented with ability to deliver accurate information on time.
* Exceptional interpersonal skills and a proven ability to work with highly collaborative, diverse people in a cross-functional environment.
* Excellent project management skills; Ability to manage concurrent projects and tasks in a dynamic environment.
* Advanced skills with Microsoft Office specifically with Excel and PowerPoint.
* Strong written and verbal communication skills.
* Bachelors Degree required.
* Xerox is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, sex, marital status, sexual orientation, physical or mental disability, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law.
* People with disabilities who need a reasonable accommodation to apply or compete for employment with Xerox may request such accommodation(s) by sending an e-mail to accommodations@xerox.com.
* Be sure to include your name, the job you are interested in, and the accommodation you are seeking._

What Does A Web Analyst Do At Hire It People, LLC

* Meets with customers to implement responsive design; perform analysis of specific websites to determine the best strategy for implementing responsive design for that site; gather requirements, analyzes needs, identifies risks, proposes designs, documents, and carries out analysis.
* Works within the Office of the Chief Technology Officer and with other District agencies to document websites, databases, and business processes and procedures for web maintenance and web content creation using Drupal.
* Analyzes and documents business processes to be supported with these websites.
* Ability to analyze system processes and write user manuals for non-technical users to include step-by-step procedures and diagrams.
* Analyzes content to improve 508 compliance, web usability, risk management, and integrity.
* Works in close collaboration with web editors and developers in a fast paced deliverable driven environment to facilitate accurate translation of business requirements to web solutions.
* Familiarity with Drupal, responsive design and with website conversions is required.
* Although the principal role is that of a business analyst, the ability to manage tasks and dependent tasks are contemplated as part of this position.
* Familiarity with responsive design for websites will be given special consideration.
* Behavior Characteristics:-
* Able to work cooperatively as part of a team of approximately 15 people.
* Able to work effectively in a fast-paced IT environment while adapting to quickly changing priorities.
* Excellent people and communication skills

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How To Become A Web Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 


Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Web Analyst jobs

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Web Analyst Career Paths

Web Analyst
Search Engine Optimizer Digital Marketing Manager Marketing Director
Brand Director
11 Yearsyrs
Marketing Analyst Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Project Manager Program Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Marketing Manager Search Engine Optimizer
Digital Marketing Strategist
6 Yearsyrs
Marketing Manager Writer And Editor Social Media Manager
Digital Strategist
5 Yearsyrs
Analytics Consultant Senior Manager Senior Manager Of Marketing
Director Of Consumer Marketing
11 Yearsyrs
Senior Web Analyst Analytical Manager Digital Marketing Manager
Director Of Digital Marketing
10 Yearsyrs
Senior Manager Marketing Director Search Engine Optimizer
Ecommerce Manager
7 Yearsyrs
Analytical Manager Director Of Analytics Managing Director
Head Of Marketing
6 Yearsyrs
Marketing Analyst Marketing Specialist
Marketing Communications Manager
7 Yearsyrs
Business Analyst Program Manager Marketing Manager
Marketing Director
7 Yearsyrs
Analytics Consultant Senior Consultant Senior Product Manager
Marketing Lead
6 Yearsyrs
Business Analyst Product Manager
Marketing Manager
6 Yearsyrs
Search Engine Optimizer Marketing Consultant Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Program Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Program Manager Marketing Manager Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Project Manager Product Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Analytical Manager Senior Manager
Senior Manager Of Marketing
9 Yearsyrs
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Web Analyst Demographics


  • Male

  • Female

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Arabic

  • Mandarin

  • Russian

  • Italian

  • German

  • Japanese

  • Cantonese

  • Hindi

  • Carrier

  • Chinese

  • Turkish

  • Marathi

  • Korean

  • Ukrainian

  • Kurdish

  • Tagalog

  • Croatian

  • Belarusian

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Web Analyst

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Web Analyst Education

Web Analyst

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Real Web Analyst Salaries

Job Title Company Location Start Date Salary
Web Analyst Logitech Inc. Newark, CA Feb 02, 2015 $103,000
Web Analyst Snap-On Incorporated San Jose, CA Mar 02, 2016 $101,982
Web Analyst Automotive.Com, LLC Irvine, CA Sep 02, 2013 $95,000
Web Analyst Automotive.Com, LLC Irvine, CA Feb 09, 2013 $95,000
Web Analyst Laboratory Corporation of America Holdings Burlington, NC Jun 29, 2015 $94,037 -
Web Technologies Analyst-Websphere The Bon-Ton Department Stores, Inc. York, PA Nov 01, 2016 $93,500
Web Analyst Snap-On Incorporated San Jose, CA Jan 02, 2015 $92,013
Digital Channel Usability and Web Analyst BB&T Corporation Raleigh, NC Nov 16, 2016 $90,900
Digital Channel Usability and Web Analyst BB&T Corporation Raleigh, NC Nov 15, 2016 $90,900
Web Optimization Analyst IAC Search & Media Inc. Oakland, CA Nov 14, 2016 $90,000
Web Technologies Analyst-Websphere The Bon-Ton Department Stores, Inc. York, PA Jul 21, 2014 $90,000
Web Analyst IAC Search & Media, Inc. Oakland, CA May 26, 2014 $89,697 -
Informatica/Web Analyst ICSA Inc. Madison, WI Sep 30, 2015 $89,669
Websphere Analyst Prime Circle Technologies, Inc. Austin, TX Mar 01, 2013 $74,880
Website Analyst Esurance Insurance Services, Inc. San Francisco, CA Oct 13, 2015 $74,000
Web Analyst TPG Consulting LLC Torrance, CA Nov 19, 2014 $73,840
Web Analyst TPG Consulting LLC Gardena, CA Sep 19, 2014 $73,840
Web Analyst Zeno, Inc. Irving, TX Jan 14, 2014 $73,029
Web Analyst Zeno, Inc. Irving, TX Apr 01, 2014 $73,029
Web Analyst Ventois, Inc. Shrewsbury, MA Aug 24, 2014 $72,000
Web Analyst Concur Technologies, Inc. Bellevue, WA Sep 15, 2014 $65,000
Web Analyst American Girl Brands LLC Middleton, WI Oct 09, 2016 $65,000
Web Analytics Analyst Axcess Financial Services, Inc. Fairfield, OH Aug 24, 2014 $65,000
Web Analyst TPG Consulting LLC Gardena, CA Aug 12, 2014 $65,000
Web Analyst American Girl Brands LLC Middleton, WI Dec 08, 2016 $65,000
Web Analyst Saks Fifth Avenue New York, NY Oct 07, 2013 $65,000
Website Analyst Esurance Insurance Services, Inc. San Francisco, CA Sep 01, 2013 $65,000
Web Analyst Nabler, LLC New York, NY Sep 23, 2015 $64,000

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Top Skills for A Web Analyst


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Top Web Analyst Skills

  1. Web Traffic
  2. Google Analytics
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Supported Executive management with web traffics report to improve site functionality.
  • Reviewed clients' web presence, assessed data using Google Analytics and reported o clients for possible changes.
  • Analyzed visits and conversion rates of online products to guide sales strategies, increased sales by approx.
  • Developed ASP Pages and HTML pages.
  • Performed validation testing of data imports via PL/SQL scripts and tested a prototype of the data reporting system via E.piphany.

Top Web Analyst Employers

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Web Analyst Videos

What Web Analytics Is & How to Use It?