Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Web Analyst||Logitech Inc.||Newark, CA||Feb 02, 2015||$103,000|
|Web Analyst||Snap-On Incorporated||San Jose, CA||Mar 02, 2016||$101,982|
|Web Analyst||Automotive.Com, LLC||Irvine, CA||Sep 02, 2013||$95,000|
|Web Analyst||Automotive.Com, LLC||Irvine, CA||Feb 09, 2013||$95,000|
|Web Analyst||Laboratory Corporation of America Holdings||Burlington, NC||Jun 29, 2015||$94,037 -
|Web Technologies Analyst-Websphere||The Bon-Ton Department Stores, Inc.||York, PA||Nov 01, 2016||$93,500|
|Web Analyst||Snap-On Incorporated||San Jose, CA||Jan 02, 2015||$92,013|
|Digital Channel Usability and Web Analyst||BB&T Corporation||Raleigh, NC||Nov 16, 2016||$90,900|
|Digital Channel Usability and Web Analyst||BB&T Corporation||Raleigh, NC||Nov 15, 2016||$90,900|
|Web Optimization Analyst||IAC Search & Media Inc.||Oakland, CA||Nov 14, 2016||$90,000|
|Web Technologies Analyst-Websphere||The Bon-Ton Department Stores, Inc.||York, PA||Jul 21, 2014||$90,000|
|Web Analyst||IAC Search & Media, Inc.||Oakland, CA||May 26, 2014||$89,697 -
|Informatica/Web Analyst||ICSA Inc.||Madison, WI||Sep 30, 2015||$89,669|
|Websphere Analyst||Prime Circle Technologies, Inc.||Austin, TX||Mar 01, 2013||$74,880|
|Website Analyst||Esurance Insurance Services, Inc.||San Francisco, CA||Oct 13, 2015||$74,000|
|Web Analyst||TPG Consulting LLC||Torrance, CA||Nov 19, 2014||$73,840|
|Web Analyst||TPG Consulting LLC||Gardena, CA||Sep 19, 2014||$73,840|
|Web Analyst||Zeno, Inc.||Irving, TX||Jan 14, 2014||$73,029|
|Web Analyst||Zeno, Inc.||Irving, TX||Apr 01, 2014||$73,029|
|Web Analyst||Ventois, Inc.||Shrewsbury, MA||Aug 24, 2014||$72,000|
|Web Analyst||Concur Technologies, Inc.||Bellevue, WA||Sep 15, 2014||$65,000|
|Web Analyst||American Girl Brands LLC||Middleton, WI||Oct 09, 2016||$65,000|
|Web Analytics Analyst||Axcess Financial Services, Inc.||Fairfield, OH||Aug 24, 2014||$65,000|
|Web Analyst||TPG Consulting LLC||Gardena, CA||Aug 12, 2014||$65,000|
|Web Analyst||American Girl Brands LLC||Middleton, WI||Dec 08, 2016||$65,000|
|Web Analyst||Saks Fifth Avenue||New York, NY||Oct 07, 2013||$65,000|
|Website Analyst||Esurance Insurance Services, Inc.||San Francisco, CA||Sep 01, 2013||$65,000|
|Web Analyst||Nabler, LLC||New York, NY||Sep 23, 2015||$64,000|
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