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Become A Web Analyst

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Working As A Web Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $73,365

    Average Salary

What Does A Web Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Web Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Web Analyst Jobs

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Web Analyst Demographics

Gender

Male

56.0%

Female

40.8%

Unknown

3.2%
Ethnicity

White

53.9%

Asian

18.0%

Hispanic or Latino

13.9%

Black or African American

9.5%

Unknown

4.8%
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Foreign Languages Spoken

Spanish

23.4%

French

12.5%

Arabic

9.4%

Russian

7.8%

Mandarin

6.3%

Italian

4.7%

German

4.7%

Japanese

4.7%

Cantonese

4.7%

Hindi

3.1%

Carrier

3.1%

Chinese

3.1%

Turkish

1.6%

Marathi

1.6%

Korean

1.6%

Ukrainian

1.6%

Kurdish

1.6%

Tagalog

1.6%

Croatian

1.6%

Belarusian

1.6%
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Web Analyst Education

Schools

University of Phoenix

16.3%

University of Washington

8.2%

University of North Carolina at Greensboro

6.1%

San Diego State University

6.1%

Temple University

6.1%

Full Sail University

5.1%

West Virginia University

5.1%

Syracuse University

4.1%

Rochester Institute of Technology

4.1%

University of California - Berkeley

4.1%

University of Texas at Dallas

4.1%

University of Southern California

4.1%

University of Oregon

4.1%

Cleveland State University

4.1%

University of Maryland - University College

3.1%

University of Houston

3.1%

University of South Florida

3.1%

University of Michigan - Ann Arbor

3.1%

New York University

3.1%

Florida State University

3.1%
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Majors

Business

22.3%

Marketing

12.0%

Computer Science

9.8%

Management Information Systems

7.0%

Information Technology

6.4%

Management

5.6%

Finance

5.0%

Computer Information Systems

5.0%

Psychology

3.6%

Economics

2.8%

Communication

2.5%

Electrical Engineering

2.2%

English

2.2%

Information Systems

2.2%

Statistics

2.0%

Political Science

2.0%

Engineering

2.0%

Information Sciences

2.0%

Computer Engineering

1.7%

Computer Applications

1.7%
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Degrees

Bachelors

47.0%

Masters

33.5%

Other

11.6%

Certificate

3.2%

Associate

3.0%

Doctorate

1.3%

Diploma

0.4%
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Real Web Analyst Salaries

Job Title Company Location Start Date Salary
Webhosting Analyst Logistic Solutions, Inc. Piscataway, NJ Oct 15, 2015 $114,000
Web Analyst Logitech Inc. Newark, CA Feb 02, 2015 $103,000
Web Analyst Snap-On Incorporated San Jose, CA Mar 02, 2016 $101,982
Web Analyst Automotive.Com, LLC Irvine, CA Sep 02, 2013 $95,000
Web Analyst Automotive.Com, LLC Irvine, CA Feb 09, 2013 $95,000
Web Analyst Laboratory Corporation of America Holdings Burlington, NC Jun 29, 2015 $94,037 -
$170,269
Web Technologies Analyst-Websphere The Bon-Ton Department Stores, Inc. York, PA Nov 01, 2016 $93,500
Sem/Seo Web Analyst Acotel Interactive, Inc. New York, NY Apr 28, 2014 $92,500
Web Analyst Snap-On Incorporated San Jose, CA Jan 02, 2015 $92,013
Digital Channel Usability and Web Analyst BB&T Corporation Raleigh, NC Nov 15, 2016 $90,900
Digital Channel Usability and Web Analyst BB&T Corporation Raleigh, NC Nov 16, 2016 $90,900
Web Optimization Analyst IAC Search & Media Inc. Oakland, CA Nov 14, 2016 $90,000
Web Technologies Analyst-Websphere The Bon-Ton Department Stores, Inc. York, PA Jul 21, 2014 $90,000
Websphere Analyst Prime Circle Technologies, Inc. Austin, TX Mar 01, 2013 $74,880
Website Analyst Esurance Insurance Services, Inc. San Francisco, CA Oct 13, 2015 $74,000
Web Analyst TPG Consulting LLC Gardena, CA Sep 19, 2014 $73,840
Web Analyst TPG Consulting LLC Torrance, CA Nov 19, 2014 $73,840
Web Analyst Zeno, Inc. Irving, TX Apr 01, 2014 $73,029
Web Analyst Zeno, Inc. Irving, TX Jan 14, 2014 $73,029
Web Analyst Nabler LLC Saint Petersburg, FL Jan 05, 2015 $72,000
Web Analyst Ventois, Inc. Shrewsbury, MA Aug 24, 2014 $72,000
Web Analyst Tata Consultancy Services Limited Bloomington, IL Feb 06, 2015 $66,900
Web Analyst American Girl Brands LLC Middleton, WI Oct 09, 2016 $65,000
Website Analyst Esurance Insurance Services, Inc. San Francisco, CA Sep 01, 2013 $65,000
Web Analytics Analyst Axcess Financial Services, Inc. Fairfield, OH Aug 24, 2014 $65,000
Web Analyst TPG Consulting LLC Gardena, CA Aug 12, 2014 $65,000
Web Analyst Concur Technologies, Inc. Bellevue, WA Sep 15, 2014 $65,000
Web Analyst American Girl Brands LLC Middleton, WI Dec 08, 2016 $65,000
Web Analyst Saks Fifth Avenue New York, NY Oct 07, 2013 $65,000

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Top Skills for A Web Analyst

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  1. Website Performance
  2. Google Analytics
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Implemented A/B and Multivariate testing strategies to understand customers' preferences and improve the website performances.
  • Monitor, analyze, and report on traffic and conversions using Google Analytics to track performance and proactively identify potential issues.
  • Identified web metrics reporting requirements for implementation of online product purchase and servicing flows.
  • Developed monthly Key Performance Indicators reports, allowing senior management to view website performance within all marketing channels.
  • Involved with bug fixing on functionality, performance and designing issues with Angular JS, HTML, CSS, and JavaScript.

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Top 10 Best States for Web Analysts

  1. Delaware
  2. New Jersey
  3. Rhode Island
  4. Texas
  5. Minnesota
  6. Massachusetts
  7. Virginia
  8. Connecticut
  9. District of Columbia
  10. Washington
  • (76 jobs)
  • (454 jobs)
  • (60 jobs)
  • (1,071 jobs)
  • (363 jobs)
  • (617 jobs)
  • (921 jobs)
  • (205 jobs)
  • (334 jobs)
  • (304 jobs)

Top Web Analyst Employers

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Jobs From Top Web Analyst Employers

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What Web Analytics Is & How to Use It?

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