How to hire a web analyst

How to hire a web analyst, step by step

Here's a step-by-step web analyst hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a web analyst job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new web analyst
• Step 8: Go through the hiring process checklist

What does a web analyst do?

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1. Identify your hiring needs

   The web analyst hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect web analyst also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   Here's a comparison of web analyst salaries for various roles:

   Type of Web Analyst	Description	Hourly rate
   Web Analyst	Web developers design and create websites. They are responsible for the look of the site... Show more	$28-49
   Web Producer	A Web Producer is responsible for monitoring the servers' performance and managing web traffic. Web Producers work with the system engineers in designing web features with a user-friendly interface for smooth navigation and transitions... Show more	$23-46
   Data Analyst Internship	A data analyst internship involves a trainee who wants to gain working experience in the field of information technology (IT) by assisting data analyst professionals. Data analyst interns should examine information using data analysis tools so that they can help their employers make important decisions by identifying various facts and trends... Show more	$12-27

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Google Analytics
   • Website Performance
   • Digital Marketing
   • Web Analytics
   • Adobe Analytics
   • A/B
   • Tableau
   • B Testing
   • Visualization
   • HTML
   • Google Tag
   • KPIs
   • JavaScript
   • Web Content

   Check all skills

   Responsibilities:

   • Enter and import data into CRM database for leads, prospects, customers, and quotes.
   • Institute and create an intranet website using HTML and JavaScript to centralize troubleshooting and resolution techniques for customer support reps.
   • Review completed projects and perform QA and cross-browser testing.
   • Review and execute unit and integration test plans to ensure thorough testing prior to QA turnover.
   • Create graphics and HTML mock ups; maintain and update critical web-accessible business data on the corporate website.
   • Update, edit, and publish online content to the company's Intranet according to field manager's requests and feedback.

   More web analyst duties

3. Make a budget

   Including a salary range in your web analyst job description is one of the best ways to attract top talent. A web analyst can vary based on:

   • Location. For example, web analysts' average salary in louisiana is 35% less than in idaho.
   • Seniority. Entry-level web analysts 43% less than senior-level web analysts.
   • Certifications. A web analyst with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a web analyst's salary.

   Average web analyst salary

   $78,546yearly

   $37.76 hourly rate

   ---

   Entry-level web analyst salary

   $59,000 yearly salary

   Updated January 20, 2026

   Average web analyst salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$97,398	$47
   2	Washington	$93,225	$45
   3	Massachusetts	$86,094	$41
   4	New Jersey	$84,476	$41
   5	District of Columbia	$82,129	$39
   6	Virginia	$79,094	$38
   7	New York	$78,826	$38
   8	Utah	$78,043	$38
   9	Illinois	$77,016	$37
   10	Michigan	$76,233	$37
   11	North Carolina	$75,036	$36
   12	Wisconsin	$74,495	$36
   13	Minnesota	$74,172	$36
   14	Georgia	$72,435	$35
   15	Ohio	$72,230	$35
   16	Oklahoma	$69,913	$34
   17	Tennessee	$69,781	$34
   18	Texas	$69,052	$33
   19	Colorado	$67,548	$32
   20	Missouri	$64,834	$31

   Average web analyst salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Uber Technologies	$107,921	$51.89
   2	Zendesk	$107,333	$51.60
   3	AbbVie	$101,805	$48.94	1
   4	Aspect Software	$100,857	$48.49
   5	Bio-Rad Laboratories	$98,196	$47.21
   6	Bon-Ton	$98,171	$47.20
   7	Move	$97,782	$47.01
   8	The Wonderful Company	$95,087	$45.71
   9	Stanford University	$92,446	$44.45	4
   10	T-Mobile	$92,225	$44.34
   11	Rosetta Stone	$92,206	$44.33
   12	Nintendo	$92,062	$44.26
   13	American Girl	$91,641	$44.06
   14	Activision Blizzard	$91,547	$44.01
   15	MathWorks	$90,589	$43.55
   16	Ventois	$88,042	$42.33
   17	Pacific Northwest National Laboratory	$87,921	$42.27
   18	The Knot	$87,529	$42.08
   19	Medline	$85,557	$41.13	6
   20	Cappex.com	$84,715	$40.73

4. Writing a web analyst job description

   A good web analyst job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a web analyst job description:

   Web analyst job description example

   • At least 2 years of analytical and strategic experience related to website health and optimization, with specific experience analyzing clickstream data as well as leveraging high-level analytics tools such as Google Analytics. Experience with HotJar or Clarity is a plus.
   • Deep understanding of A/B/n experimentation design, execution, and analysis, with at least 1 year experience using Google Optimize or Optimizely.
   • Experience working with and mining clickstream/event data sources to derive business and/or customer behavior insight
   • Experience working with large relational datasets in SQL (SSMS, SparkSQL). Experience with Python or R is a plus but not required. Experience with Databricks is a plus.
   • Experience using data visualization tools (PowerBI, Tableau) to convey complex data relationships at-a-glance
   • Familiarity with the software development lifecycle (Continuous Integration/Continuous deployment, agile, source control)
   • Familiarity with UI/UX and website design
   • Basic understanding of HTML, CSS, JavaScript and how these languages work to create best in class website experiences
   • Experience in Financial Services industry--with bonus points coming from relevant experience in the debt collections space
   • Experience in business strategy analyst capacity working in creative white space, approximating and quantifying value add in a champion challenger format.
   • Entrepreneurial mindset
   • Intellectual curiosity - intrinsically motivated to understand not just the “what” but the “why” and how it impacts the applicability of a data source
   • Ability to articulate thoughts, ideas, and opinions professionally in written and verbal communication and across cross-functional teams
   • Quarterly travel for training and remote office visits

   Educational Requirements

   • Bachelor's degree in business, finance, statistics, or related quantitative field; Advanced degree or combination of education and experience preferred

   Resurgent is fueled by our diverse and inclusive work environment. Are you excited about this opportunity, but your skills and experience aren't an exact match? We encourage you to apply anyway! You may be just the person we are searching for to fill this or another position. We would love to consider you for the Resurgent team!

   Copy this example

   

5. Post your job

   There are a few common ways to find web analysts for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your web analyst job on Zippia to find and attract quality web analyst candidates.
   • Use niche websites such as dribbble, authentic jobs, working not working, coroflot.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit web analysts, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   While interviews are great, you will only sometimes learn enough from a conversation with a web analyst applicant. In those cases, having candidates complete a test project can go a long way in figuring out who's the most likely to succeed in the role. If you aren't a technical person and don't know how to design an appropriate test, you can ask someone else on the team to create it or take a look at these websites to get a few ideas:

   • TestDome
   • CodeSignal
   • Testlify
   • BarRaiser
   • Coderbyte

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new web analyst

   Once you've selected the best web analyst candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a web analyst?