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Web analyst salary
Average web analyst salary
$78,546
Understanding the Web Analyst Salary
The average salary for a web analyst in the United States is $78,546 annually, which translates to approximately $38 per hour. As businesses increasingly seek data-driven insights, web analysts play a crucial role in interpreting web traffic and user behavior. Salaries can vary significantly based on factors such as location, experience, and the industry.
Where Can Web Analysts Earn More?
Web analysts in states like California, New York, and Washington typically earn higher salaries due to the concentration of tech companies and higher living costs. In addition, industries such as finance and technology often offer higher compensation compared to others. For instance, positions in e-commerce and digital marketing tend to provide competitive salaries and growth opportunities.
Exploring Job Opportunities
As a web analyst, you can find roles in various sectors, including retail, healthcare, and consulting. Many companies value web analysts for their ability to enhance user engagement and optimize online strategies. Pursuing certifications and continuous learning can further boost your employability and salary potential.
Let Zippia find your next web analyst job
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Where can a Web Analyst earn more?
Web analyst salary estimates from across the web
Average web analyst salary by state
The average web analyst salary in Idaho, Washington, and California are the highest in the U.S. The lowest average web analyst salary states are Florida, Indiana, and Arkansas.
- State view
- County view
Highest paying states for web analysts
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $84,704 | $40.72 |
| 2 | Washington | $92,940 | $44.68 |
| 3 | Idaho | $94,078 | $45.23 |
| 4 | Massachusetts | $85,901 | $41.30 |
| 5 | California | $90,215 | $43.37 |
| 6 | Pennsylvania | $82,769 | $39.79 |
| 7 | Oregon | $82,970 | $39.89 |
| 8 | Utah | $78,218 | $37.60 |
| 9 | New Jersey | $84,490 | $40.62 |
| 10 | Virginia | $78,440 | $37.71 |
| 11 | Maryland | $81,475 | $39.17 |
| 12 | District of Columbia | $82,086 | $39.46 |
| 13 | Nevada | $79,138 | $38.05 |
| 14 | Illinois | $76,705 | $36.88 |
| 15 | Wisconsin | $74,775 | $35.95 |
| 16 | Ohio | $74,171 | $35.66 |
| 17 | New York | $78,544 | $37.76 |
| 18 | Vermont | $74,391 | $35.76 |
| 19 | Michigan | $76,008 | $36.54 |
| 20 | Rhode Island | $73,465 | $35.32 |
| 21 | Arizona | $74,034 | $35.59 |
| 22 | Connecticut | $75,729 | $36.41 |
| 23 | North Carolina | $73,784 | $35.47 |
| 24 | Alabama | $73,345 | $35.26 |
| 25 | Minnesota | $74,145 | $35.65 |
| 26 | West Virginia | $72,757 | $34.98 |
| 27 | Maine | $74,772 | $35.95 |
| 28 | North Dakota | $72,568 | $34.89 |
| 29 | Georgia | $72,203 | $34.71 |
| 30 | Montana | $72,192 | $34.71 |
| 31 | Alaska | $72,536 | $34.87 |
| 32 | Iowa | $71,029 | $34.15 |
| 33 | Tennessee | $69,834 | $33.57 |
| 34 | Texas | $68,684 | $33.02 |
| 35 | Oklahoma | $69,905 | $33.61 |
| 36 | Colorado | $67,608 | $32.50 |
| 37 | Nebraska | $67,238 | $32.33 |
| 38 | South Carolina | $69,534 | $33.43 |
| 39 | New Hampshire | $68,992 | $33.17 |
| 40 | Kansas | $66,702 | $32.07 |
| 41 | New Mexico | $68,163 | $32.77 |
| 42 | Hawaii | $66,042 | $31.75 |
| 43 | Wyoming | $67,270 | $32.34 |
| 44 | Florida | $63,740 | $30.64 |
| 45 | Arkansas | $63,294 | $30.43 |
| 46 | South Dakota | $65,552 | $31.52 |
| 47 | Missouri | $64,516 | $31.02 |
| 48 | Indiana | $63,628 | $30.59 |
| 49 | Kentucky | $62,634 | $30.11 |
| 50 | Mississippi | $63,150 | $30.36 |
| 51 | Louisiana | $60,809 | $29.24 |
Highest paying cities for web analysts
The highest-paying cities for web analysts are San Francisco, CA, Redmond, WA, and Shrewsbury, MA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $97,398 | $46.83 |
| 2 | Redmond, WA | $93,225 | $44.82 |
| 3 | Shrewsbury, MA | $86,094 | $41.39 |
| 4 | Piscataway, NJ | $84,476 | $40.61 |
| 5 | Washington, DC | $82,129 | $39.49 |
| 6 | Arlington, VA | $79,094 | $38.03 |
| 7 | New York, NY | $78,826 | $37.90 |
| 8 | Midvale, UT | $78,043 | $37.52 |
| 9 | Chicago, IL | $77,016 | $37.03 |
| 10 | Detroit, MI | $76,233 | $36.65 |
| 11 | Durham, NC | $75,036 | $36.08 |
| 12 | Madison, WI | $74,495 | $35.81 |
| 13 | Bloomington, MN | $74,172 | $35.66 |
| 14 | Atlanta, GA | $72,435 | $34.82 |
| 15 | Fairfield, OH | $72,230 | $34.73 |
| 16 | Oklahoma City, OK | $69,913 | $33.61 |
| 17 | Chattanooga, TN | $69,781 | $33.55 |
| 18 | Austin, TX | $69,052 | $33.20 |
| 19 | Centennial, CO | $67,548 | $32.48 |
| 20 | Saint Louis, MO | $64,834 | $31.17 |
Web analyst salary details
A web analyst's salary ranges from $59,000 a year at the 10th percentile to $103,000 at the 90th percentile.
What is a web analyst's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $103,000 | $8,583 | $50 |
| 75th Percentile | $90,000 | $7,500 | $43 |
| Average | $78,546 | $6,546 | $38 |
| 25th Percentile | $68,000 | $5,667 | $33 |
| 10th Percentile | $59,000 | $4,917 | $28 |
Highest paying web analyst jobs
The highest paying types of web analysts are senior marketing analyst, web manager, and product analyst.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Web Producer | $68,376 | $5,698 | $32.87 | 17,519 |
| Data Analyst Internship | $38,752 | $3,229 | $18.63 | 135,614 |
| Marketing Research Analyst | $54,431 | $4,536 | $26.17 | 133,309 |
| Market Analyst Internship | $63,476 | $5,290 | $30.52 | 73,684 |
| Market Research Analyst | $51,687 | $4,307 | $24.85 | 71,240 |
| Web Manager | $82,696 | $6,891 | $39.76 | 107,495 |
Top companies hiring web analysts now:
Which companies pay web analysts the most?
Web analyst salaries at Uber Technologies and Zendesk are the highest-paying according to our most recent salary estimates. In addition, the average web analyst salary at companies like AbbVie and Aspect Software are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Uber Technologies | $107,921 | $51.89 |
| 2 | Zendesk | $107,333 | $51.60 |
| 3 | AbbVie | $101,805 | $48.94 |
| 4 | Aspect Software | $100,857 | $48.49 |
| 5 | Bio-Rad Laboratories | $98,196 | $47.21 |
| 6 | Bon-Ton | $98,171 | $47.20 |
| 7 | Move | $97,782 | $47.01 |
| 8 | The Wonderful Company | $95,087 | $45.71 |
| 9 | Stanford University | $92,446 | $44.45 |
| 10 | T-Mobile | $92,225 | $44.34 |
| 11 | Rosetta Stone | $92,206 | $44.33 |
| 12 | Nintendo | $92,062 | $44.26 |
| 13 | American Girl | $91,641 | $44.06 |
| 14 | Activision Blizzard | $91,547 | $44.01 |
| 15 | MathWorks | $90,589 | $43.55 |
| 16 | Ventois | $88,042 | $42.33 |
| 17 | Pacific Northwest National Laboratory | $87,921 | $42.27 |
| 18 | The Knot | $87,529 | $42.08 |
| 19 | Medline | $85,557 | $41.13 |
| 20 | Cappex.com | $84,715 | $40.73 |
Wage gap by gender, race and education
Web Analyst salary by industry
The average web analyst salary varies across industries:
- The average web analyst salary in the finance industry is $87,732, the highest of any industry.
- The average web analyst salary in the finance industry is $85,515.
- Web analysts in the health care industry earn an average salary of $73,072, the lowest of any industry.
Highest paying industries for web analysts
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Finance | $87,732 | $42.18 |
| 2 | Technology | $85,515 | $41.11 |
| 3 | Transportation | $78,651 | $37.81 |
| 4 | Internet | $77,472 | $37.25 |
| 5 | Retail | $74,755 | $35.94 |
| 6 | Media | $74,674 | $35.90 |
| 7 | Health Care | $73,072 | $35.13 |
High paying web analyst jobs
Web analyst salary trends
The average web analyst salary has risen by $12,760 over the last ten years. In 2014, the average web analyst earned $65,786 annually, but today, they earn $78,546 a year. That works out to a 11% change in pay for web analysts over the last decade.
Compare web analyst salaries for cities or states with the national average over time.
Average web analyst salary over time
Compare web analyst salaries for individual cities or states with the national average.
Web analyst salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $78,500 | $37.76 | +3.3% |
| 2024 | $76,000 | $36.52 | +2.3% |
| 2023 | $74,200 | $35.69 | +2.1% |
| 2022 | $72,700 | $34.95 | +2.7% |
| 2021 | $70,700 | $34.00 | +1.8% |
Recently added web analyst salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Aaamidatlantic | Web Analyst | Wilmington, DE | 06/30/2025 | $71,410 |
| Horizon Media | Web Analyst, Experience Analytics | New York, NY | 06/28/2025 | $70,000 |
| G2 Partners | Website Review Analyst-Bilingual Japanese/English | Bellevue, WA | 05/26/2025 | $52,175 |
| Hub International | Web Analytics and CRO Analyst | Chicago, IL | 04/28/2025 | $65,000 |
| G2 Partners | Website Review Analyst-Bilingual Japanese/English | Bellevue, WA | 04/28/2025 | $52,175 |
| Adobe Systems Incorporated | Web Analyst, Experience & Engagement Surfaces | San Jose, CA | 04/24/2025 | $85,300 |
| Hub International | Web Analytics and CRO Analyst | Chicago, IL | 03/30/2025 | $65,000 |
| G2 Partners | Website Review Analyst-Bilingual Japanese/English | Bellevue, WA | 03/27/2025 | $52,175 |
| G2 Risk Solutions | Website Review Analyst | Bellevue, WA | 03/15/2025 | $52,175 |
| Hub International | Web Analytics and CRO Analyst | Chicago, IL | 02/21/2025 | $65,000 |
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