What does a web analyst do?
A web analyst is responsible for monitoring and maintaining the efficiency and development of web servers and their contents. Web analysts manage web traffic and upgrade the infrastructure to support channel tracking and business operations. They coordinate with the marketing and sales team to improve promotional campaigns and drive views for social media platforms. A web analyst also works closely with the technical team to resolve web issues and configure updates to ensure stability and smooth navigation of servers.
Web analyst responsibilities
Here are examples of responsibilities from real web analyst resumes:
- Enter and import data into CRM database for leads, prospects, customers, and quotes.
- Institute and create an intranet website using HTML and JavaScript to centralize troubleshooting and resolution techniques for customer support reps.
- Review completed projects and perform QA and cross-browser testing.
- Review and execute unit and integration test plans to ensure thorough testing prior to QA turnover.
- Create graphics and HTML mock ups; maintain and update critical web-accessible business data on the corporate website.
- Update, edit, and publish online content to the company's Intranet according to field manager's requests and feedback.
- Support multiple departments in development of intranet sites and applications.
- Create and present PowerPoint reports that visualize data and provide actionable insights.
- Implement and maintain a ticking system from entirely email-base communication utilizing PHP customization, database modifications and upgrades.
- Review elements of ongoing website design from a usability perspective to ensure alignment with overall e-commerce and brand objectives.
- Create a template in Microsoft XML notepad to write and publish RSS compliant XML.
- Customize YouTube videos using EmbedPlus application.
Web analyst skills and personality traits
We calculated that 10% of Web Analysts are proficient in Google Analytics, Website Performance, and Digital Marketing. They’re also known for soft skills such as Customer-service skills, Detail oriented, and Creativity.
We break down the percentage of Web Analysts that have these skills listed on their resume here:
- Google Analytics, 10%
Assisted with custom Google Analytics implementations and account configurations based on unique data needs and business requirements.
- Website Performance, 6%
Developed monthly Key Performance Indicators reports, allowing senior management to view website performance within all marketing channels.
- Digital Marketing, 6%
Provided web analysis and digital marketing services for companies with specialized products/services in niche markets.
- Web Analytics, 6%
Collaborate with Product Management, Marketing, Publishing Technology and other IEEE stakeholders as needed to continuously improve web analytics capabilities.
- Adobe Analytics, 5%
Provide descriptive analysis for various project manager in the form of Dashboards within Adobe Analytics.
- A/B, 5%
Work collaboratively with web design and development team on continuous site improvement/ redesign projects through the use of A/B testing methodologies.
Common skills that a web analyst uses to do their job include "google analytics," "website performance," and "digital marketing." You can find details on the most important web analyst responsibilities below.
Customer-service skills. To carry out their duties, the most important skill for a web analyst to have is customer-service skills. Their role and responsibilities require that "webmasters have to respond politely and correctly to user questions and requests." Web analysts often use customer-service skills in their day-to-day job, as shown by this real resume: "communicate data driven insights on customer behavior. "
Detail oriented. Many web analyst duties rely on detail oriented. "web developers need to have an eye for detail, because a minor error in coding could cause an entire webpage to stop working.," so a web analyst will need this skill often in their role. This resume example is just one of many ways web analyst responsibilities rely on detail oriented: "performed detailed data analysis, provided key recommendations to improve the online shopping experience. "
Creativity. web analysts are also known for creativity, which are critical to their duties. You can see how this skill relates to web analyst responsibilities, because "web developers often are involved in designing the appearance of a website and must make sure that it is appealing as well as functional." A web analyst resume example shows how creativity is used in the workplace: "influence creative content through learnings from user behavior. "
The three companies that hire the most web analysts are:
- Pacific Northwest National Laboratory51 web analysts jobs
- ICONMA3 web analysts jobs
- G-TECH3 web analysts jobs
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Web analyst vs. Web producer
A Web Producer is responsible for monitoring the servers' performance and managing web traffic. Web Producers work with the system engineers in designing web features with a user-friendly interface for smooth navigation and transitions. They may also conduct data analysis through surveys to identify opportunities to enhance the site's content and drive more audience. A Web Producer must have excellent communication and technical skills, especially in conducting preventive maintenance and perform immediate troubleshooting for downtimes and system failures.
There are some key differences in the responsibilities of each position. For example, web analyst responsibilities require skills like "website performance," "web analytics," "adobe analytics," and "tableau." Meanwhile a typical web producer has skills in areas such as "wordpress," "project management," "video content," and "jira." This difference in skills reveals the differences in what each career does.
Web producers really shine in the technology industry with an average salary of $80,405. Comparatively, web analysts tend to make the most money in the finance industry with an average salary of $87,732.The education levels that web producers earn slightly differ from web analysts. In particular, web producers are 10.6% less likely to graduate with a Master's Degree than a web analyst. Additionally, they're 0.6% less likely to earn a Doctoral Degree.Web analyst vs. Data analyst internship
A data analyst internship involves a trainee who wants to gain working experience in the field of information technology (IT) by assisting data analyst professionals. Data analyst interns should examine information using data analysis tools so that they can help their employers make important decisions by identifying various facts and trends. They write reports and present them to the management to provide new insights about new trends and areas for improvement. Data analyst interns can find work in areas such as banks, specialist software development companies, and consultancies.
Each career also uses different skills, according to real web analyst resumes. While web analyst responsibilities can utilize skills like "website performance," "digital marketing," "web analytics," and "adobe analytics," data analyst interns use skills like "python," "r," "power bi," and "data analytics."
Data analyst interns earn a lower average salary than web analysts. But data analyst interns earn the highest pay in the technology industry, with an average salary of $47,252. Additionally, web analysts earn the highest salaries in the finance with average pay of $87,732 annually.Average education levels between the two professions vary. Data analyst interns tend to reach similar levels of education than web analysts. In fact, they're 4.5% more likely to graduate with a Master's Degree and 0.6% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for web analysts in the next 3-5 years?
Web analyst vs. Marketing research analyst
The primary role of a market research analyst is to collect and analyze data on competitors and consumers. Market research analysts have to study market conditions and investigate probable service or product sales. The analysts help companies have a better understanding of the products that people would want, their price, and their possible buyers. They should have the ability to cope up with pressure and fast-paced work. Among the other skills they should develop include accuracy, excellent written and spoken communication, and strong attention to detail.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from web analyst resumes include skills like "website performance," "digital marketing," "web analytics," and "adobe analytics," whereas a marketing research analyst is more likely to list skills in "research projects," "spss," "data entry," and "project management. "
Marketing research analysts earn the highest salary when working in the health care industry, where they receive an average salary of $73,419. Comparatively, web analysts have the highest earning potential in the finance industry, with an average salary of $87,732.When it comes to education, marketing research analysts tend to earn similar degree levels compared to web analysts. In fact, they're 3.4% less likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.Web analyst vs. Market analyst internship
When it comes to a marketing analyst internship, an intern primarily follows a senior or a more experienced officer's directives. Most of their tasks will revolve around processing paperwork, maintaining records and databases, participating in research and analyses, and assisting senior analysts in various projects. There are also instances where they can attend meetings, participate in social media handling, and even share marketing insights. Furthermore, as an intern, it is essential to learn and adhere to the company's policies and regulations.
Types of web analyst
Updated January 8, 2025











