How To Become A Web Communications Specialist: What It Is and Career Path

What is a web communications specialist and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Mike Bromberg,

Everett Wiles

There is more than meets the eye when it comes to being a web communications specialist. For example, did you know that they make an average of $26.85 an hour? That's $55,849 a year! Between 2018 and 2028, the career is expected to grow 13% and produce 20,900 job opportunities across the U.S.

What general advice would you give to a web communications specialist?

Mike Bromberg

Assistant Professor, East-West University

There are many great careers out there that can be attained as a result of getting a degree in English. One great example is the fact that many companies find that it's a necessity to develop and maintain their social media presence. They look for Communications Coordinators, social media managers, and media directors to make sure their materials, themes, and messages are organized and broadcasted efficiently and appropriately. Some people go on to graduate programs such as law school, as English courses engage heavily with reading, writing, and critical thinking skills.

ScoreWeb Communications SpecialistUS Average

Salary

4.4

Avg. Salary $55,849

Avg. Salary $59,228

Stability level

5.2

Growth rate 13%

Growth rate 0.3%

Diversity

2.2

Race

American Indian and Alaska Native 0.42%

Asian 10.75%

Black or African American 6.95%

Hispanic or Latino 12.92%

Unknown 6.65%

White 62.29%

Gender

female 54.68%

male 45.32%

Age - 36

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 36

Stress level

5.2

Stress level is manageable

7.1 - high

Complexity level

6.6

Complexity level is challenging

7 - challenging

Work life balance

5.8

Work life balance is fair

6.4 - fair

Key steps to become a web communications specialist

Explore web communications specialist education requirements

Most common web communications specialist degrees

Bachelor's

67.7 %

Master's

17.4 %

Associate

12.0 %

Start to develop specific web communications specialist skills

Skills	Percentages
HTML	9.02%
CSS	8.36%
Web Content	6.06%
WordPress	5.26%
JavaScript	5.15%

Complete relevant web communications specialist training and internships

Accountants spend an average of 3-6 months on post-employment, on-the-job training. New web communications specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a web communications specialist based on U.S. Bureau of Labor Statistics data and data from real web communications specialist resumes.

Research web communications specialist duties and responsibilities

Manage, create and edit internal and external communication collateral, providing high-level management copywriting and document creation support.
Design and build web sites, using HTML, CSS and Javascript.
Develop and deploy HTML e-mail campaigns for internal and external audiences.
Implement and maintain a ticking system from entirely email-base communication utilizing PHP customization, database modifications and upgrades.

Prepare your web communications specialist resume

When your background is strong enough, you can start writing your web communications specialist resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a web communications specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable web communications specialist resume templates

Build a professional web communications specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your web communications specialist resume.