FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
Sorry, we can't find that. Please try a different city or state.
APPLY NOW
Apply Now
×
FIND
PERSONALIZED JOBS

Sorry, we can't find that. Please try a different city or state.

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Your search has been saved!

Become A Web Communications Specialist

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Web Communications Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $61,000

    Average Salary

What Does A Web Communications Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

Show More

Show Less

How To Become A Web Communications Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

Show More

Show Less

Do you work as a Web Communications Specialist?

Send To A Friend

Web Communications Specialist Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Web Communications Specialist Typical Career Paths

Do you work as a Web Communications Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Web Manager 2.6 years
Web Specialist 2.3 years
Web Producer 2.1 years
Web Content Editor 1.9 years
Top Careers Before Web Communications Specialist
Internship 8.8%
Editor 5.6%
Owner 3.2%
Top Careers After Web Communications Specialist
Editor 4.4%

Do you work as a Web Communications Specialist?

Web Communications Specialist Demographics

Gender

Female

50.0%

Male

39.9%

Unknown

10.1%
Ethnicity

White

63.8%

Hispanic or Latino

15.1%

Black or African American

9.7%

Asian

7.1%

Unknown

4.4%
Show More
Foreign Languages Spoken

Spanish

55.6%

French

11.1%

Filipino

5.6%

Romanian

5.6%

Dutch

5.6%

Tagalog

5.6%

Thai

5.6%

Italian

5.6%
Show More

Web Communications Specialist Education

Schools

University of Alabama

6.4%

Ohio University -

6.4%

Temple University

6.4%

Pennsylvania State University

6.4%

Rochester Institute of Technology

6.4%

University of Phoenix

6.4%

Mills College

6.4%

Dakota County Technical College

4.3%

University of San Francisco

4.3%

University of Washington

4.3%

University of Wisconsin - Madison

4.3%

Boston University

4.3%

Franklin University

4.3%

University of Colorado at Boulder

4.3%

California State University - Fullerton

4.3%

Full Sail University

4.3%

Ohio State University

4.3%

North Dakota State University -

4.3%

Saint Mary's University of Minnesota

4.3%

California Lutheran University

4.3%
Show More
Majors

Communication

21.1%

Graphic Design

9.9%

Business

9.2%

Marketing

7.2%

Journalism

6.6%

English

6.6%

Computer Science

5.3%

Writing

4.6%

Computer Applications

4.6%

Public Relations

3.9%

Political Science

3.3%

Fine Arts

3.3%

Information Technology

2.6%

Agricultural Public Services

2.0%

Photography

2.0%

Theology

2.0%

Education

2.0%

Linguistics

1.3%

Management

1.3%

Psychology

1.3%
Show More
Degrees

Bachelors

45.5%

Masters

28.0%

Other

16.0%

Associate

4.5%

Certificate

3.0%

Doctorate

3.0%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary

How Would You Rate The Salary Of a Web Communications Specialist?

Have you worked as a Web Communications Specialist? Help other job seekers by rating your experience as a Web Communications Specialist.

Top Skills for A Web Communications Specialist

  1. Company Website
  2. Content Management System
  3. Web Application
You can check out examples of real life uses of top skills on resumes here:
  • Created design and built company website.
  • Created and maintained website templates using content management system.
  • Performed heuristic evaluations of web application projects.
  • Design, development and deployment of University-related and campaign-specific HTML email campaigns
  • Coordinate, edit, and publish Six Sigma projects on intranet site for distribution to all Shaw's stores.

How Would You Rate Working As a Web Communications Specialist?

Are you working as a Web Communications Specialist? Help us rate Web Communications Specialist as a Career.

Top Web Communications Specialist Employers

Jobs From Top Web Communications Specialist Employers

Related to your recently viewed content