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Web communications specialist skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Jamie Bowen Ph.D.,
Jamie Bowen Ph.D.
Below we've compiled a list of the most critical web communications specialist skills. We ranked the top skills for web communications specialists based on the percentage of resumes they appeared on. For example, 9.0% of web communications specialist resumes contained html as a skill. Continue reading to find out what skills a web communications specialist needs to be successful in the workplace.

15 web communications specialist skills for your resume and career

1. HTML

Here's how web communications specialists use html:
  • Designed and built web sites, using HTML, CSS and Javascript.
  • Designed and Edited Content using HTML, CSS and Dreamweaver.

2. CSS

Here's how web communications specialists use css:
  • Developed Kiosk delivered web sites that support internal employees using images exported to CSS code.
  • Maintained a working knowledge of current XHTML, CSS, and web standards.

3. Web Content

Here's how web communications specialists use web content:
  • Developed and restructured internal DAU web content for user-focused and consistent style, format, and quality.
  • Designed web content, both graphically and copy.

4. WordPress

Here's how web communications specialists use wordpress:
  • Write and manage keyword-focused blogs to maximize Search Engine Optimization using WordPress
  • Company website; WordPress website for non-profit organization.

5. JavaScript

Here's how web communications specialists use javascript:
  • Modified JavaScript to change or add functionality parameters.
  • Developed tabs with rollover effect using JavaScript plus other effects.

6. SharePoint

Here's how web communications specialists use sharepoint:
  • Utilized Micrsoft SharePoint for content management and shared workspace communication dissemination.
  • Implemented and maintained SharePoint server with 32 web portals, which substantially increased communications with internal, external organizations and agencies.

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7. Content Management System

Here's how web communications specialists use content management system:
  • Project Leader for web-based Content Management System, an end-to-end management solution that deploys enterprise information with secure access.
  • Managed the website through major redesigns and conversion from home-grown publishing approaches to established content management systems.

8. Web Design

Here's how web communications specialists use web design:
  • Provide direction to internal instructional and web designers on a variety of web and multimedia projects
  • Planned and administered projects to ensure best working practices, consolidate Web design and development processes and disseminate CMS technical requirements.

9. Adobe Creative Suite

Here's how web communications specialists use adobe creative suite:
  • Developed graphic art using Adobe Creative Suite programs to enhance the presentation of posts.
  • Created web slides and various graphics monthly for 50+ clients through the Adobe Creative Suite.

10. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how web communications specialists use graphic design:
  • Assisted in print projects in graphic design.
  • Managed graphic designers to direct the strategic design and production process for periodicals/publications, promotional/marketing materials, and annual reports.

11. Content Strategy

Here's how web communications specialists use content strategy:
  • Provided content strategy and development to popular birding magazine as it transitioned from static to dynamic platform.
  • Managed content strategy, design and production for seven websites -- Spearheaded major redesign initiative

12. PHP

PHP, the abbreviation for hypertext preprocessor, is a scripted language used in websites to manage content.

Here's how web communications specialists use php:
  • Implemented and maintained a ticking system from entirely email-based communication utilizing PHP customization, database modifications and upgrades.
  • Developed document-sharing interface utilizing PHP Development and rich AJAX interfaces.

13. Web Pages

Here's how web communications specialists use web pages:
  • Analyzed product pages advertising and provided recommendations to keep web pages competitive.
  • Coordinated updates to university web pages for university faculty and staff.

14. Web Presence

Here's how web communications specialists use web presence:
  • Partner with a community entity to design, develop, and deploy a public facing web presence.
  • Developed the company's web presence along with providing internet and intranet connectivity.

15. User Experience

Here's how web communications specialists use user experience:
  • Created web banners and redesigned website navigation for optimum user experience.
  • Provide recommendations and direction on optimization to website architecture/navigation, URL changes/strategy to improve user experience and search results.
top-skills

What skills help Web Communications Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on web communications specialist resumes?

Jamie Bowen Ph.D.

Assistant Professor, Austin Peay State University

Various skills are important for a Communication Specialist. You want them to have clear writing skills and the ability to communicate in both large and small groups. In this day and age, if someone has intercultural communication training, that can stand out because the client pool and the workplace is becoming more diverse in their nature. I would also say any technical skills really stand out, such as experience in Adobe Suite and video/photography skills.

What soft skills should all web communications specialists possess?

Jamie Bowen Ph.D.

Assistant Professor, Austin Peay State University

It is important to have a diverse resume, so having experience working with or in the media is important. Additionally, having public relations abilities or experience can help land that person the job of their dreams.

What hard/technical skills are most important for web communications specialists?

Jamie Bowen Ph.D.

Assistant Professor, Austin Peay State University

Any experience working with the Adobe Suite can go leaps and bounds in landing someone a job as a Communication Specialist. However, knowing how to use a camera to take pictures and video and then edit the footage can set them apart from the rest of the pack.

What web communications specialist skills would you recommend for someone trying to advance their career?

Annemarie FranczykAnnemarie Franczyk LinkedIn profile

Associate Professor, Buffalo State College

No one location is better than the rest. The wider the graduates cast their nets, the luckier they will be in landing a job.

What type of skills will young web communications specialists need?

Gheni Platenburg Ph.D.Gheni Platenburg Ph.D. LinkedIn profile

Assistant Professor, Auburn University

To prepare for tomorrow's jobs, students need a solid background in fundamental journalism techniques and the technical skills of today. This is a multimedia journalism industry, meaning journalists need to possess the ability to tell stories across multiple platforms. There is no longer such a thing as a journalist who only broadcasts work or writes stories for print. It's OK to have specialty areas, but all new graduates need to have writing, video, audio, and graphics skills.

Additionally, mobile journalism skills will also be essential. Before and after the coronavirus pandemic's start, the ability to produce quality work from outside of the newsroom remains a coveted job skill. I foresee the industry moving more into this direction as we advance. Therefore, students should take the opportunities now to perfect those skills.

What technical skills for a web communications specialist stand out to employers?

Dr. Musonda Kapatamoyo Ph.D.Dr. Musonda Kapatamoyo Ph.D. LinkedIn profile

Professor, Chair, Southern Illinois University Edwardsville

Our students are excellent at Multimedia production (video editing, audio production, web design, and other content production software). There are also good writers for broadcast, online publications, and newspapers. Most are also self-driven.
Do you want to know more?
Read more about what experts have to say about web communications specialist

List of web communications specialist skills to add to your resume

Web communications specialist skills

The most important skills for a web communications specialist resume and required skills for a web communications specialist to have include:

  • HTML
  • CSS
  • Web Content
  • WordPress
  • JavaScript
  • SharePoint
  • Content Management System
  • Web Design
  • Adobe Creative Suite
  • Graphic Design
  • Content Strategy
  • PHP
  • Web Pages
  • Web Presence
  • User Experience
  • Company Intranet
  • Press Releases
  • Adobe Photoshop
  • Marketing Campaigns
  • Search Engine Optimization
  • Web Site
  • Drupal
  • Email Marketing
  • Communication Strategies
  • YouTube
  • Content Creation
  • Print Materials
  • Facebook
  • SEM
  • Internal Clients
  • Content Development
  • Multimedia Content
  • Twitter
  • Intranet Site
  • Web Projects
  • Web Traffic
  • Email Campaigns
  • Data Analysis
  • Social Media Sites
  • PowerPoint
  • Fact Sheets
  • Copywriting
  • Linkedin
  • External Communications
  • PPC

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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