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Web communications specialist vs content specialist

The differences between web communications specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web communications specialist, becoming a content specialist takes usually requires 4-6 years. Additionally, a content specialist has an average salary of $66,018, which is higher than the $55,849 average annual salary of a web communications specialist.

The top three skills for a web communications specialist include HTML, CSS and web content. The most important skills for a content specialist are customer service, digital marketing, and wordpress.

Web communications specialist vs content specialist overview

Web Communications SpecialistContent Specialist
Yearly salary$55,849$66,018
Hourly rate$26.85$31.74
Growth rate13%19%
Number of jobs24,92440,346
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 76%
Average age3737
Years of experience46

Web communications specialist vs content specialist salary

Web communications specialists and content specialists have different pay scales, as shown below.

Web Communications SpecialistContent Specialist
Average salary$55,849$66,018
Salary rangeBetween $40,000 And $77,000Between $52,000 And $83,000
Highest paying City-San Francisco, CA
Highest paying state-New Jersey
Best paying company-Meta
Best paying industry-Health Care

Differences between web communications specialist and content specialist education

There are a few differences between a web communications specialist and a content specialist in terms of educational background:

Web Communications SpecialistContent Specialist
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 76%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityUniversity of Georgia

Web communications specialist vs content specialist demographics

Here are the differences between web communications specialists' and content specialists' demographics:

Web Communications SpecialistContent Specialist
Average age3737
Gender ratioMale, 45.3% Female, 54.7%Male, 43.0% Female, 57.0%
Race ratioBlack or African American, 7.0% Unknown, 6.7% Hispanic or Latino, 12.9% Asian, 10.8% White, 62.3% American Indian and Alaska Native, 0.4%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1%
LGBT Percentage9%10%

Differences between web communications specialist and content specialist duties and responsibilities

Web communications specialist example responsibilities.

  • Manage, create and edit internal and external communication collateral, providing high-level management copywriting and document creation support.
  • Design and build web sites, using HTML, CSS and Javascript.
  • Develop and deploy HTML e-mail campaigns for internal and external audiences.
  • Implement and maintain a ticking system from entirely email-base communication utilizing PHP customization, database modifications and upgrades.
  • Integrate campaigns in the digital environment for performance measurement (CRM).
  • Implement and maintain a ticking system from entirely email-base communication utilizing PHP customization, database modifications and upgrades.

Content specialist example responsibilities.

  • Manage premium partner's Youtube channels (e.g.
  • Manage the manual migration of content from the previous site to the new Drupal CMS.
  • Lead the implementation of a web solution providing easy, fast data search and data visualization capabilities to users.
  • supply original content, manage instagram account, and work promotional events for this e-magazine focuse on health and fitness motivation.
  • Synthesize render documents using HTML, CSS, and XML in the proprietary web base application.
  • Optimize blog posts for SEO in the WordPress platform by adding images, captions, meta descriptions and more.
  • Show more

Web communications specialist vs content specialist skills

Common web communications specialist skills
  • HTML, 9%
  • CSS, 8%
  • Web Content, 6%
  • WordPress, 5%
  • JavaScript, 5%
  • SharePoint, 4%
Common content specialist skills
  • Customer Service, 6%
  • Digital Marketing, 6%
  • WordPress, 5%
  • Web Content, 4%
  • Content Strategy, 4%
  • Content Development, 4%

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