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Web communications specialist vs marketing communications specialist

The differences between web communications specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web communications specialist, becoming a marketing communications specialist takes usually requires 4-6 years. Additionally, a web communications specialist has an average salary of $55,849, which is higher than the $53,993 average annual salary of a marketing communications specialist.

The top three skills for a web communications specialist include HTML, CSS and web content. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.

Web communications specialist vs marketing communications specialist overview

Web Communications SpecialistMarketing Communications Specialist
Yearly salary$55,849$53,993
Hourly rate$26.85$25.96
Growth rate13%19%
Number of jobs24,92495,444
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 79%
Average age3737
Years of experience46

Web communications specialist vs marketing communications specialist salary

Web communications specialists and marketing communications specialists have different pay scales, as shown below.

Web Communications SpecialistMarketing Communications Specialist
Average salary$55,849$53,993
Salary rangeBetween $40,000 And $77,000Between $36,000 And $80,000
Highest paying City-Seattle, WA
Highest paying state-Delaware
Best paying company-Apple
Best paying industry-Technology

Differences between web communications specialist and marketing communications specialist education

There are a few differences between a web communications specialist and a marketing communications specialist in terms of educational background:

Web Communications SpecialistMarketing Communications Specialist
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeStanford UniversityNorthwestern University

Web communications specialist vs marketing communications specialist demographics

Here are the differences between web communications specialists' and marketing communications specialists' demographics:

Web Communications SpecialistMarketing Communications Specialist
Average age3737
Gender ratioMale, 45.3% Female, 54.7%Male, 28.0% Female, 72.0%
Race ratioBlack or African American, 7.0% Unknown, 6.7% Hispanic or Latino, 12.9% Asian, 10.8% White, 62.3% American Indian and Alaska Native, 0.4%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage9%10%

Differences between web communications specialist and marketing communications specialist duties and responsibilities

Web communications specialist example responsibilities.

  • Manage, create and edit internal and external communication collateral, providing high-level management copywriting and document creation support.
  • Design and build web sites, using HTML, CSS and Javascript.
  • Develop and deploy HTML e-mail campaigns for internal and external audiences.
  • Implement and maintain a ticking system from entirely email-base communication utilizing PHP customization, database modifications and upgrades.
  • Integrate campaigns in the digital environment for performance measurement (CRM).
  • Implement and maintain a ticking system from entirely email-base communication utilizing PHP customization, database modifications and upgrades.

Marketing communications specialist example responsibilities.

  • Accomplish increasing the number of followers for the company's twitter account.
  • Create and manage distribution of bi-weekly HTML compliance notifications to subscribers, as well as monthly HTML newsletter.
  • Monitor and manage general company email address and company LinkedIn page
  • Lead information management, collaboration, CRM, and business intelligence initiatives.
  • Promote company wins by leveraging intranet access while managing logistics for the entire business development team.
  • Improve aesthetics, effectiveness, ROI and time-to-market of marketing communications by re-designing and effectively managing the development process and procedure.
  • Show more

Web communications specialist vs marketing communications specialist skills

Common web communications specialist skills
  • HTML, 9%
  • CSS, 8%
  • Web Content, 6%
  • WordPress, 5%
  • JavaScript, 5%
  • SharePoint, 4%
Common marketing communications specialist skills
  • Digital Marketing, 8%
  • Project Management, 7%
  • Graphic Design, 7%
  • Web Content, 6%
  • Press Releases, 5%
  • Marketing Campaigns, 5%

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