Web communications specialist vs public relations specialist

Differences between web communications specialist and public relations specialist duties and responsibilities

Web communications specialist example responsibilities.

• Manage, create and edit internal and external communication collateral, providing high-level management copywriting and document creation support.
• Design and build web sites, using HTML, CSS and Javascript.
• Develop and deploy HTML e-mail campaigns for internal and external audiences.
• Implement and maintain a ticking system from entirely email-base communication utilizing PHP customization, database modifications and upgrades.
• Integrate campaigns in the digital environment for performance measurement (CRM).
• Implement and maintain a ticking system from entirely email-base communication utilizing PHP customization, database modifications and upgrades.

Public relations specialist example responsibilities.

• Plan and manage social media efforts which generate> 22k incremental Instagram followers in four months.
• Manage public affairs and media efforts including writing and placing op-eds and mobilizing editorial campaigns.
• Maintain strong working relationships across all departments to manage successful on-site opportunities, content and multimedia asset development and spokesperson requests.
• Prepare or edit organizational publications for internal and external audiences, including Facebook, media and local newspapers.
• Launch Instagram account for Chevy Motorsports fans.
• Promote company through personal blog, twitter and reddit pages.
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