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Job outlook for web content coordinators in the United States
Web content coordinator job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected web content coordinator job growth rate is 13% from 2018-2028.
About 20,900 new jobs for web content coordinators are projected over the next decade.
Web content coordinator salaries have increased 11% for web content coordinators in the last 5 years.
There are over 5,478 web content coordinators currently employed in the United States.
There are 24,400 active web content coordinator job openings in the US.
The average web content coordinator salary is $49,451.
Are web content coordinator jobs in demand?
Web content coordinator job and salary trends over time
Web content coordinator jobs over time
Web content coordinator job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 5,478 | 0.00% |
| 2020 | 5,619 | 0.00% |
| 2019 | 6,091 | 0.00% |
| 2018 | 5,236 | 0.00% |
| 2017 | 5,113 | 0.00% |
Average web content coordinator salary over time
Web content coordinator salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $49,451 | $23.77 | +3.4% |
| 2024 | $47,821 | $22.99 | +2.3% |
| 2023 | $46,739 | $22.47 | +2.1% |
| 2022 | $45,769 | $22.00 | +2.8% |
| 2021 | $44,517 | $21.40 | +1.8% |
Web content coordinator jobs by state
Most common states for web content coordinators
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Vermont | 623,657 | 159 | 25% |
| 2 | Rhode Island | 1,059,639 | 234 | 22% |
| 3 | District of Columbia | 693,972 | 141 | 20% |
| 4 | Iowa | 3,145,711 | 555 | 18% |
| 5 | Delaware | 961,939 | 173 | 18% |
| 6 | Wyoming | 579,315 | 103 | 18% |
| 7 | North Dakota | 755,393 | 121 | 16% |
| 8 | Maine | 1,335,907 | 196 | 15% |
| 9 | New Mexico | 2,088,070 | 292 | 14% |
| 10 | West Virginia | 1,815,857 | 231 | 13% |
| 11 | Idaho | 1,716,943 | 212 | 12% |
| 12 | South Dakota | 869,666 | 108 | 12% |
| 13 | Alabama | 4,874,747 | 553 | 11% |
| 14 | Oklahoma | 3,930,864 | 403 | 10% |
| 15 | Hawaii | 1,427,538 | 141 | 10% |
| 16 | Massachusetts | 6,859,819 | 529 | 8% |
| 17 | Virginia | 8,470,020 | 556 | 7% |
| 18 | Maryland | 6,052,177 | 345 | 6% |
| 19 | Utah | 3,101,833 | 182 | 6% |
| 20 | New Hampshire | 1,342,795 | 75 | 6% |
Most common cities for web content coordinators
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Lenexa | 2 | 4% | $42,362 |
| 2 | Santa Monica | 2 | 2% | $56,603 |
| 3 | Washington | 3 | 0% | $51,974 |
| 4 | Aurora | 1 | 0% | $44,295 |
| 5 | Los Angeles | 1 | 0% | $56,582 |
Web Content Coordinator job outlook: Expert opinions
Our panel of web content coordinator experts
Texas Woman's University
University of North Texas
University of Central Oklahoma
Marian University
Pennsylvania State University
Connecticut College
Heidelberg University
Longwood University
Austin Community College
Wichita State University
Idaho State University
Pennsylvania State University - Erie (The Behrend College)
Saint Leo University
SUNY College of Agriculture and Technology at Cobleskill
Louisiana Tech University
University of Maine at Presque Isle
State University of New York at Oswego
The UniGroup Companies
Lewis-Clark State College
What Web Content Coordinator skills would you recommend for someone trying to advance their career?
Dr. Aimée Myers Ph.D.: Digital literacy, multimedia creating/editing, intercultural communication, content curation/management.
Brittany McElroy
Senior LecturerUniversity of North Texas
Mayborn School of Journalism
What soft skills should all Web Content Coordinators possess?
Brittany McElroy: As far as soft skills go, they are the same skills they've always been- good networking and communication skills. Understand that while a lot can get done in a digital space, a face-to-face connection (even if that is on zoom) can go a lot farther than an email. Some of our recent grads hate having to pick up the phone and make an actual call. They are much more comfortable with text or email, but they need to push themselves out of their comfort zone to connect with people. While I think younger generations have a lot of new skills and perspectives that can be so valuable to potential employers, those old-fashioned networking skills still go a long way.
Stacia Wert-Gray Ph.D.
Professor of Marketing, ChairpersonUniversity of Central Oklahoma
Department of Marketing
What soft skills should all Web Content Coordinators possess?
Stacia Wert-Gray Ph.D.: Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.
The Rev. Dr. George LaMaster
Associate ProfessorMarian University
What skills stand out on Web Content Coordinator resumes?
The Rev. Dr. George LaMaster: One entry-level position in communication is not like all the others. I recommend that job candidates start with the expectations in the job advertisement. Study them. Then, tailor the resume to highlight how your experiences match their expectations. Lists of "skills" mean very little unless they're substantiated with education or work experience.
What soft skills should all Web Content Coordinators possess?
The Rev. Dr. George LaMaster: I prefer "leadership skills" to "soft skills." One of the most common answers here is "communication skills," which can mean many different things. Often, whether they know it or not, the most critical leadership skill is emotional intelligence: an awareness of self and others. Related skills include listening and conflict transformation.
Dr. Bu Zhong Ph.D.
Associate ProfessorPennsylvania State University
Donald P. Bellisario College of Communications
What skills will help Web Content Coordinators earn the most?
Dr. Bu Zhong Ph.D.: I expect each of the above soft skills to add $3000-$6000 to the annual salary for the first year or two. The number can go higher after a graduate has worked for over 3 years as a communication professional.
How have salaries changed over time for Web Content Coordinators?
Julia Kushigian Ph.D.: As demand has increased, salaries have risen tremendously to try and keep pace. In fields like education, business, health care, government, social services, service related employment, law, etc., salaries have improved year over year to stay competitive.
Paige Atterholt
Adjunct ProfessorHeidelberg University
What's a good job out of college for Web Content Coordinators?
Paige Atterholt: A good job out of college is a job that you feel passionate about because I believe your happiness comes first. Being in the world of education, a good job in my eyes is a job that you enjoy going to every day, want to make an impact, and enjoy the time you have with your students.
What will help Web Content Coordinators increase their earning potential?
Paige Atterholt: There are many ways a teacher can increase their earning potential. This can be done through continuing education, maybe looking at a Masters or more to move up on the pay scale. Teachers can advise student council, tutoring, or even look at coaching to earn more money. There's vast opportunities in the world of education! Schools always need teachers who are well-rounded.
Will there be an enduring impact of the coronavirus pandemic on Web Content Coordinators?
Paige Atterholt: I think now, being in year 2 of the pandemic, I think if anything there will be more jobs for graduates. Just looking through the jobs online, there are many opportunities for graduates to get a job. I think the older community retired when things got bad, which opened the door for the younger generation.
What are the biggest trends we'll see in the Web Content Coordinator job market given the pandemic?
Dr. Ryan Stouffer: I think the job market we've seen a lot of different trends here that kind of happened since the pandemic. On the one hand we've seen a lot more opportunity actually believe it or not, so many more organizations realize they need to. Get into social media and they get into the Internet, and they need to tell their stories online right. That's how we're connecting with customers right now is online platforms, as opposed to the traditional you know foot traffic or you know billboards on roads advertisements on radio things like that so.
On one hand there's a lot more opportunity because so many more organizations realize they need to connect and they need to get in this space and the need to tell her story. And to there's a lot more opportunity because space boundaries have kind of been removed as a barrier for a lot of employment and the communication studies field, because. Now I mean with digital technology is everyone working from home it doesn't really matter if you're working in turning whatever for someone in San Francisco or someone. In Virginia, you can still do that job here through these technologies here, so one example of that I grew up in the middle of nowhere Michigan and my mother works at the Chamber of Commerce right now. And they had some staffing issues and so actually got an intern from Virginia who's now working for my local county. Small county and Michigan so there's been kind of that increase, of course, the pandemics also had some harmful effects on the job field here there's just so much more uncertainty right now organizations i'm think are expanding as much.
Also, a lot of students, want to get into the sports world via either broadcasting camera work technical side of things, social media. So many different aspects of course the sports world is just in a huge state of upheaval, especially the smaller sports world where a lot of our students go, you know smaller baseball teams minor league soccer teams. Things like that so there's been kind of that just upheaval in the lack of ability to plan, so I think of a lot of organizations just aren't hiring right now, just because they're kind of holding steady and waiting for the US to move on here, so I can see those the double edged sword has as many things in the world, here or yes there's been definitely some.
What soft skills should all Web Content Coordinators possess?
Dr. Ryan Stouffer: Increase uncertainty and probably lack of hiring some fields other fields again because I mentioned are doing better than ever, I think soft skills are the two biggest I have our communication, surprise, surprise and project management. Communication I think in the again the digital age, working from home working from all over the country both the written communication and oral communication needs to be top notch and proactive.
I know many of my soon-to-be-graduates struggle, sometimes being proactive in their communication reaching out to me when things are happening as opposed to after things are happening, so I think that idea of always being open always responding like hey I got that email or yet i'm working on it may be a few days and just always having that communication flowing here is one of the most important skills in both written and oral format.
And i've mentioned project management so many people are now either working from home or working on their own much more working and kind of out with direct without direct supervision.
And so the ability to stay organized and stay efficient is huge, something I personally feel i'm really strong and I always try to impart my my students come up with an organizational strategy, make sure none those balls get dropped, make sure you know where all your projects are because I think that ability to do that be efficient and work from home work from anywhere is a really something you'd set soon to be graduates or recent graduates apart here.
What soft skills should all Web Content Coordinators possess?
Stuart Greenfield Ph.D.: Given the changing demographics that the country has experienced, the entire education continuum must change. According to the Brookings Institution, Brookings, the non-Hispanic White population in the under 18 cohort since 2000 has declined.
As you'll note from the occupations that are projected to increase the greatest, most require face-to-face contact, so that soft-skills will be necessary. I would also expect that critical thinking skills will be needed as more responsibility will be required of front-line workers.
Sonja Armbruster
Health Sciences EducatorWichita State University
Department of Public Health Sciences
What technical skills for a Web Content Coordinator stand out to employers?
Sonja Armbruster: The technology of this moment may change in the next moment. The capacity to quickly learn new systems and processes is a critical skill. In large-part, this requires a willingness to say yes, and perhaps a willingness to make mistakes and try again. Successful new-graduates are coachable. None of us is as smart as all of us. New grads need to seek coaching and feedback from others. Older co-workers may have wisdom to share, or they may be missing a perspective or skill needed - and either way, new grads can learn so much by watching and paying attention. One of the most valuable skills one can hone is the approach to the work. New responsibilities are an opportunity to grow in the job, not a burden. While you likely won't see this on a normal "technical skills" list, stand-out employees have a healthy willingness to "go-figure-it-out" and then consult with one's supervisor or team rather than waiting to be told what to do or having a narrowly defined "job-jar". GFIO.
Dr. Alexander Rose
Assistant Professor of MarketingIdaho State University
Marketing Department
What skills stand out on Web Content Coordinator resumes?
Dr. Alexander Rose: Content management, online channels, search engine optimization, and internships.
What type of skills will young Web Content Coordinators need?
Elisa Beshero-Bondar Ph.D.: Our graduates will need the vital skill of "looking stuff up" to find the most reliable and cost-efficient technological tools for a task. They need strong virtual as well as in-person communication skills, and they need experience with careful data and file curation. They need to be good at debugging problems and finding solutions, rather than presuming that the tech a company relies on will "just work." These things will help our students find good jobs and become indispensable employees.
What skills stand out on Web Content Coordinator resumes?
Dr. Keith Jones Ph.D.: The class of 2021 will be facing an extremely interesting job market. With the staffing changes in many companies, the market is going to be full of people with experiences and skill sets. While jobs will be returning to these companies, what the companies will be looking for is going to be much different. They are going to be looking for cutting edge with demonstratable accomplishments.
First, internships and experiences need to be dominant on the resume. These need to be experiences that focus on specific occupational skills. Also, it will be important for graduates to have, if at all possible, a non-profit internship in their experiences. With more companies looking at social responsibility and giving back to the community, non-profit experiences through internships will show companies the graduate has an SR interest.
Second, within the area of marketing careers, graduates will need to have skills that will allow them to be successful in the digital marketing arena. This can come in different formats. One of the key items several of our local employers are looking for are specialty certifications within the digital arena. Many of the major social media platforms and digital marketing software packages have academies or certificates that a person can take online. Recruiters are looking for these certificates to show the applicants skills beyond just the traditional classroom.
Third, electronic portfolios that take the resume beyond the "piece of paper" is essential. Students need to be able to demonstrate their capabilities. Demonstrating what you can do in a photo editor, graphic design developer or other similar types of software is much different than just saying you are trained in those packages. Through an electronic portfolio graduates will need to demonstrate the breadth and depth of their skill set. Think of this analogy, we would rather eat a beautifully prepared meal than just read about it. Graduates need to show they "know how to cook".
Fourth, in the area of marketing, AR/VR will become a major player in different areas. Graduates will need to have experiences in AR/VR development and implementation.
Finally, graduates will need to have a strong soft skills toolset especially in the area of people skills. As companies move more into a digital environment, the customer can go to several different sites to purchase, what will keep them coming back to a site or store will be how they were treated while there. The soft skill set extends to the ability to communicate in multiple forms, not just one.
All of the above are in addition to the traditional items of leadership skills, team skills and successful performance in the classroom.
Dr. Douglas MacLeod
Associate Professor of Composition and Communication and Chair of Liberal StudiesSUNY College of Agriculture and Technology at Cobleskill
Department of Liberal Studies
What type of skills will young Web Content Coordinators need?
Dr. Douglas MacLeod: Although communication skills in high schools and colleges are somehow considered "soft" by some, the fact is the ability to be able to speak effectively, whether orally or through some form of visual media, is never going to go out of style. All graduates, traditional or non-traditional, will need to hone their ability to speak to another person.
And, with what is inevitably going to become a post-COVID world, it seems to be more critical than ever that students take seriously the technologies that are now prevalent and imperative to our ability to connect...Zoom, Microsoft Teams, Skype, even OK, old-fashioned e-mail, we need to build up a better understanding of how these new modes of dialogue can be used in our personal lives and our professional ones.
These are skills that don't come easily, as many seem to believe. Yes, some have a natural ability to converse, and some are very tech-savvy; but most need to be taught those skills, and those students who need to be trained must be open-minded to learn and open-eared to listen.
Are there any particularly good places in the United States for Web Content Coordinators to find work opportunities?
Dr. Judith Roberts: Communication and journalism are needed everywhere, from rural once-a-week papers to a 24/7 online media outlet. One of the best things our graduates have going for them is that they can live anywhere -- they have the option of writing for so many different venues. Journalism and communication aren't going away. They're just expanding.
Jacqui Lowman Ph.D.
Associate ProfessorUniversity of Maine at Presque Isle
College of Arts and Sciences, English, Professional Communication
What Web Content Coordinator skills would you recommend for someone trying to advance their career?
Jacqui Lowman Ph.D.: If people need to take gap years, I would recommend that they continue to work on their communication skills. Read and write/create content for a wide range of audiences. Continue to learn and use technology. Look for opportunities to demonstrate leadership. And work on self-confidence. Volunteering for nonprofits that could use their help would be excellent. Those are great on resumes, will build skills, and the students will feel amazing helping others with their skills.
What general advice would you give to a Web Content Coordinator?
Michael Riecke: Finding a job is a full-time job. The communication and media industries are highly competitive. As students prepare to become graduates and enter the job market, they should be cultivating their professional network and building relationships, using resources at their college or university to develop a resume appropriate to their discipline, and seeking every experience and opportunity to expand and improve skill-sets critical to their chosen career path.
Getting the job you want takes work and initiative. Passively submitting resumes on websites likely won't get you far.
What general advice would you give to a Web Content Coordinator?
Megan Piechowski: Experiences are critical to an individual's success, growth, and development. We frequently see students or recent graduates leave jobs off their resume because they don't think it aligns with their professional career goals. A summer internship at an industry-leading company is an excellent experience and will catch the hiring manager's attention. Working a customer service position part-time during the school year also shows you are a hard worker, can prioritize your time, and have experience working with people. You can learn something from everything you do. So take some time to think about what you have learned about yourself, to this point, and the experiences that have helped get you where you are today.
What technology do you think will become more important and prevalent for Web Content Coordinators in the next 3-5 years?
Seth Bradshaw Ph.D.: The technologies that will be most important in the field, in the next 3-5 years, will be audience-centered. The most successful techniques will focus on what audiences can do with them, not on what companies or media can do to audiences with technology. The particular technologies will vary greatly depending on the specific purpose-e.g., B2C, B2B, internal, or external uses-but the most successful will focus on the audience.