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Web content editor skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Dr. Ronald Sitton Ph.D.,
Joshua Abboud Ph.D.
Below we've compiled a list of the most critical web content editor skills. We ranked the top skills for web content editors based on the percentage of resumes they appeared on. For example, 31.3% of web content editor resumes contained web content as a skill. Continue reading to find out what skills a web content editor needs to be successful in the workplace.

15 web content editor skills for your resume and career

1. Web Content

Here's how web content editors use web content:
  • Provided writing, editing, revision, web content management, technical support/training, multimedia/graphics, public relations services to businesses/individuals
  • Deliver exceptional web content, headlines/copy, that drives measurable customer interest.

2. WordPress

Here's how web content editors use wordpress:
  • Helped with the transition between Oracle Universal Content Manager to WordPress.
  • Migrated 10 faculty websites to WordPress (U-M hosted).

3. HTML

Here's how web content editors use html:
  • Analyzed and edit Hypertext Markup Language (HTML) for the preliminary ADA Compliance for websites.
  • Switched to the open Eclipse platform within 2009 to create HTML content from XML coding.

4. CSS

Here's how web content editors use css:
  • Optimized CSS for cross-browser functionality and compatibility.
  • Develop Social-ink websites for clients using HTML5, CSS, PHP, designing logos, and updating content on websites.

5. Proofreading

Here's how web content editors use proofreading:
  • Hired directly to manage ongoing projects editing, proofreading, formatting, and publishing content on Diaphoramagazine.com.
  • Provide editorial quality assurance in proofreading for grammar and editorial style.

6. Content Management System

Here's how web content editors use content management system:
  • Trained other team members on CareFirst content management system and standard operating procedures.
  • Troubleshooted and beta-tested content management system.

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7. Search Engine Optimization

Here's how web content editors use search engine optimization:
  • Provided keyword-rich content and metadata to ensure search engine optimization.
  • Performed in-depth editorial reviews to ensure compliance with quality control standards and to maximize search engine optimization (SEO).

8. Web Pages

Here's how web content editors use web pages:
  • Developed web pages specifically designed to enhance the company s modeling and simulation effort.
  • Acquired and reviewed statistics to determine appropriate usability and functionality of web pages.

9. SharePoint

Here's how web content editors use sharepoint:
  • Updated SharePoint site for executives tracking keynote facts used for internal and external communications.
  • Migrated and updated all content from existing Wiki to MS SharePoint Provided quality assurance

10. Adobe Photoshop

Here's how web content editors use adobe photoshop:
  • Utilized Adobe Photoshop to clean up and format product images for the website.
  • Provided image production using Adobe Photoshop and Adobe Fireworks.

11. Web Design

Here's how web content editors use web design:
  • Collaborated with Web Designers and Web Programmers / Developers on website design and capabilities.
  • Managed external web design vendors contracted to assist our team on specific web projects.

12. Edit Content

Here's how web content editors use edit content:
  • Compiled and evaluated footage from which to edit content for the premiere luxury watch blog.
  • Trained teen reporters to create and edit content to publish high-quality content for the site.

13. Google Analytics

Here's how web content editors use google analytics:
  • Recorded technology training videos on using Google Analytics, in Writing for the Web, and Website Development at http://ianrtechtraining.unl.edu
  • Manage web projects, monitor, report and analyze web usage statistics using Google Analytics.

14. User Experience

Here's how web content editors use user experience:
  • Enhanced and drove user experience requirements for redesign of Computing Channel (MSN Tech & Gadgets).
  • Analyzed web metrics and conducted usability tests to identify opportunities to improve user experience and increase conversion rates.

15. Digital Content

Here's how web content editors use digital content:
  • Created digital content that included music, politics and wellness for the website.
  • Developed and distributed digital content on behalf of partners for clients ranging from startups to Fortune 500 companies.
top-skills

What skills help Web Content Editors find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on web content editor resumes?

Dr. Ronald Sitton Ph.D.Dr. Ronald Sitton Ph.D. LinkedIn profile

Assistant Professor, Arkansas State University

Writing will always be an important skill. Even if someone prefers to be a broadcast journalist or photojournalist, most news outlets keep an internet presence, which requires great writing such that the public can find out additional information unavailable through a photograph or in the time constraints of a broadcast medium. Whether graduates prefer to remain in the industry or seek employment elsewhere, every employer wants to hire someone who can willingly communicate their ideas precisely and concisely.

Reporting skills will also remain important as employers need employees who understand how to properly research and vet information prior to publication. They must know how and when to ask the difficult questions that provide insights into contentious issues. Prior to beginning work, reporters must pitch their ideas, which is a skill that also is useful outside of the industry.

With the continual movement of publications to online outlets, knowledge of content management systems (e.g., WordPress) becomes even more important than it previously was. Knowledge of standard industry software including Photoshop and InDesign is almost mandatory, while video editing skills will stand out even more due to the amount of video now gathered through internet interviews. Graduates entering the field with a multiplatform skill set will possess skills a lot of veteran journalists are still learning.

It's expected that journalists understand the necessity of using critical thinking, being dependable, making deadlines, and adapting to change. Showing how they've previously done this rather than just telling that they can will stand out to employers.

What hard/technical skills are most important for web content editors?

Joshua Abboud Ph.D.

Associate Professor, Director of Bachelor of Liberal Studies, University of Kentucky

I mentioned developing unique research skills as an important part of your resume, but to me, it is the single most important hard skill for a content writer. You often won't have a lot of time and will have to start a project from scratch. Moving from general information to more specific sources and knowing how and when to do this will make you stand out as a writer who has important things to say. You have to think of your writing as always persuasive, no matter what you are working on. You are telling a story, and you have a specific audience that needs to hear that story. The more specific you can make that story, the better your information and the more unique your approach to the topic will be. Make your writing stand out.

The second is probably the ability to edit your work. I teach many students who tell me they aren't very good at editing their own work. Most likely, it is because they don't like to read their own work. Become a fan of writing; what I mean by that is read writing for the writing itself. Develop a sense for the style of other writers, but most of all, enjoy your own writing. Read your own writing, silently and out loud. Listen to how it sounds, your word choices, your rhythm, the cadence. When something sounds off, you will be able to revise it. Editing does not just mean typos or grammar mechanics (although, it is definitely that as well). This all leads back to developing your own style and brand of writing.

What web content editor skills would you recommend for someone trying to advance their career?

Thomas ReynoldsThomas Reynolds LinkedIn profile

Associate Professor and Director of Undergraduate Studies, University of Minnesota

Technical writing and communication can span many fields. However, there are specific fields that are especially open to technical communication, such as information technology and computer software (technical documentation, for example), as well as medical and health fields. Many of our graduates work for companies that involve computer technology, such as software companies and content management for web consulting firms. In addition, many of our graduates work in biomedical companies that require technical and global documentation of medical devices.

I can't say that I know of a sure bet, but places that deal with medical technology, healthcare, and related fields are probably going to need people well-trained to communicate specialized knowledge to a variety of audiences and in a variety of ways. Telemedicine seems to have gained a more permanent stronghold in the healthcare system, and I imagine that the various communication channels involved in this new way of practicing medicine will open opportunities for well-trained graduates, such as ours who are willing to be pioneers in this area.

What type of skills will young web content editors need?

Dr. Christina FisanickDr. Christina Fisanick LinkedIn profile

Associate Professor of English, California University of Pennsylvania

College graduates in 2021 and beyond, need all of the skills that English programs have to offer: critical thinking, effective communication, creativity, and flexibility. New hires need to be able to adapt to workplace changes quickly and with aplomb, which requires critical thinking and problem solving and the ability to communicate those solutions to a diverse audience clearly and effectively. Those skills are refined and practiced regularly in English programs.

What technical skills for a web content editor stand out to employers?

Aaron DeRosa Ph.D.Aaron DeRosa Ph.D. LinkedIn profile

Associate Professor, 20th/21st C. American Literature, California State Polytechnic University, Pomona

English majors find homes in every major industry because they are trained to think about the precision of language and its impact, to critically think through problems and imagine the implications of the projects they work on, and to conduct sound research while being critical of the material they encounter. They do this whether the field is technical writing, advertising, law, journalism, publishing, teaching, retail, or whatever new positions arise in the years to come.

What soft skills should all web content editors possess?

Jason Whittaker Ph.D.Jason Whittaker Ph.D. LinkedIn profile

Head of School of English & Journalism, Lincoln University

Among the key skills for graduates, some of these remain the same as before, particularly in terms of being able to communicate clearly, analyse information, and engage creatively with problem solving. The past year, however, has really brought to the fore the importance of resilience in our students, especially as they will need to be even more flexible as their careers develop in the future. We spend a considerable amount of time working on building confidence among our students, so that rather than being overwhelmed by rapid change they see this as a challenge and opportunity.

List of web content editor skills to add to your resume

Web content editor skills

The most important skills for a web content editor resume and required skills for a web content editor to have include:

  • Web Content
  • WordPress
  • HTML
  • CSS
  • Proofreading
  • Content Management System
  • Search Engine Optimization
  • Web Pages
  • SharePoint
  • Adobe Photoshop
  • Web Design
  • Edit Content
  • Google Analytics
  • User Experience
  • Digital Content
  • Email Campaigns
  • Content Strategy
  • Intranet
  • Press Releases
  • Facebook
  • JavaScript
  • Web Editing
  • Twitter
  • Drupal
  • Adobe Creative Suite
  • Editorial Calendar
  • Style Guides
  • Content Updates
  • XML
  • Content Creation
  • Dreamweaver
  • Print Content
  • Site Content
  • Site Traffic
  • News Stories
  • Web Projects
  • Blog Posts
  • Web Traffic
  • QA
  • Feature Stories
  • Video Content
  • News Articles
  • Copywriting
  • Graphic Design
  • Writing Articles
  • PowerPoint
  • Content Marketing
  • Product Description

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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