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Become A Web Content Manager

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Working As A Web Content Manager

  • Interacting With Computers
  • Getting Information
  • Updating and Using Relevant Knowledge
  • Thinking Creatively
  • Processing Information
  • Mostly Sitting

  • Repetitive

  • $62,000

    Average Salary

What Does A Web Content Manager Do

Web developers design and create websites. They are responsible for the look of the site. They are also responsible for the site’s technical aspects, such as its performance and capacity, which are measures of a website’s speed and how much traffic the site can handle. In addition, web developers may create content for the site.

Duties

Web developers typically do the following:

  • Meet with clients or management to discuss the needs and design of a website
  • Create and test applications for a website
  • Write code for websites, using programming languages such as HTML or XML
  • Work with other team members to determine what information the site will contain
  • Work with graphics and other designers to determine the website’s layout
  • Integrate graphics, audio, and video into the website
  • Monitor website traffic

When creating a website, developers have to make their client’s vision a reality. They build particular types of websites, such as ecommerce, news, or gaming sites, to fit clients’ needs. Different types of websites may require different applications to work right. For example, a gaming site should be able to handle advanced graphics, whereas an ecommerce site needs a payment-processing application. The developer decides which applications and designs will best fit the site.

Some developers handle all aspects of a website’s construction, and others specialize in a certain aspect of it. The following are examples of types of specialized web developers:

Back-end web developers are responsible for the overall technical construction of the website. They create the basic framework of the site and ensure that it works as expected. Back-end web developers also establish procedures for allowing others to add new pages to the website and meet with management to discuss major changes to the site.

Front-end web developers are responsible for how a website looks. They create the site’s layout and integrate graphics, applications (such as a retail checkout tool), and other content. They also write web-design programs in a variety of computer languages, such as HTML or JavaScript.

Webmasters maintain websites and keep them updated. They ensure that websites operate correctly, and they test for errors such as broken links. Many webmasters respond to user comments as well.

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How To Become A Web Content Manager

The typical education needed to become a web developer is an associate’s degree in web design or a related field. Web developers need knowledge of both programming and graphic design.

Education

Educational requirements for web developers vary with the setting they work in and the type of work they do. Requirements range from a high school diploma to a bachelor’s degree. An associate’s degree in web design or related field is the most common requirement.

However, for more technical developer positions, such as back-end web developers, some employers prefer workers who have at least a bachelor’s degree in computer science, programming, or a related field.

Web developers need to have a thorough understanding of HTML programming. The most recent version, HTML5, contains new features that web developers need to understand. Many employers also want developers to understand other programming languages, such as JavaScript or SQL, as well as have some knowledge of multimedia publishing tools, such as Flash. Throughout their career, web developers must keep up to date on new tools and computer languages.

Some employers prefer web developers who have both a computer degree and coursework in graphic design, especially if the developer will be heavily involved in the website’s visual appearance.

Advancement

Web developers who have a bachelor’s degree can advance to become project managers. For more information, see the profile on computer and information systems managers.

Important Qualities

Concentration. Web developers must sit at a computer and write detailed code for long periods.

Creativity. Web developers often are involved in designing the appearance of a website and must make sure that it looks innovative and up to date.

Customer-service skills. Webmasters have to respond politely and correctly to user questions and requests.

Detail oriented. When web developers write in HTML, a minor error could cause an entire webpage to stop working.

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Web Content Manager jobs

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Web Content Manager Career Paths

Web Content Manager

Average Length of Employment
Web Site Manager 2.9 years
Webmaster 2.6 years
Web Manager 2.6 years
Web Specialist 2.4 years
Lead Web Developer 2.4 years
Web Designer 2.3 years
Content Developer 2.3 years
Lead Web Designer 2.3 years
Content Director 2.3 years
Web Producer 2.1 years
Content Specialist 2.0 years
Web Editor 2.0 years
Content Manager 2.0 years
Web Content Editor 1.9 years
Content Strategist 1.8 years
Web Content Writer 1.6 years
Top Employers Before
Internship 6.7%
Editor 6.6%
Consultant 3.2%
Top Employers After
Consultant 4.0%
Owner 3.7%

Web Content Manager Demographics

Gender

Female

52.4%

Male

45.7%

Unknown

2.0%
Ethnicity

White

78.9%

Hispanic or Latino

10.0%

Asian

8.3%

Unknown

2.1%

Black or African American

0.7%
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Languages Spoken

Spanish

44.0%

French

12.8%

Italian

5.5%

German

5.5%

Portuguese

4.6%

Mandarin

3.7%

Korean

2.8%

Russian

2.8%

Greek

2.8%

Arabic

2.8%

Cantonese

1.8%

Tagalog

1.8%

Chinese

1.8%

Japanese

1.8%

Turkish

0.9%

Dutch

0.9%

Indonesian

0.9%

Armenian

0.9%

Thai

0.9%

Bulgarian

0.9%
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Web Content Manager Education

Schools

University of Phoenix

8.7%

University of Texas at Austin

6.3%

George Washington University

5.8%

George Mason University

5.8%

Michigan State University

5.3%

Arizona State University

5.3%

Texas State University

5.3%

University of Oregon

5.3%

Syracuse University

4.9%

Northwestern University

4.9%

University of Maryland - University College

4.9%

Virginia Commonwealth University

4.9%

Northeastern University

4.9%

New York University

4.4%

Temple University

3.9%

West Virginia University

3.9%

University of Utah

3.9%

San Jose State University

3.9%

University of Houston

3.9%

Purdue University

3.9%
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Majors

Communication

12.9%

Business

12.8%

English

10.6%

Marketing

8.3%

Journalism

7.0%

Graphic Design

6.6%

Computer Information Systems

4.7%

Computer Applications

4.3%

Computer Science

3.9%

Fine Arts

3.7%

Writing

3.4%

Information Technology

3.1%

Public Relations

3.0%

Management

2.9%

Psychology

2.9%

Photography

2.4%

Agricultural Public Services

2.3%

Education

2.0%

Political Science

1.7%

Design And Visual Communication

1.6%
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Degrees

Bachelors

51.5%

Masters

22.7%

Other

12.6%

Certificate

5.8%

Associate

5.5%

Doctorate

1.3%

Diploma

0.5%

License

0.1%
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Part Time
Internship
Temporary

Real Web Content Manager Salaries

Job Title Company Location Start Date Salary
Worldwide Web Engagement & Content Manager Xtreme Consulting Group, Inc. Fargo, ND Apr 01, 2010 $94,500
Web Content Manager America's Retail Flagship Fund, LLC New York, NY Mar 13, 2013 $85,000
Web Programmer-Content Manager Team National, Inc. Davie, FL Apr 18, 2013 $81,000
Web Content Manager Ringcentral, Inc. San Mateo, CA Sep 20, 2013 $80,000
Websphere Web Content Manager Developer Learning Curve Brands, Inc. Oak Brook, IL Aug 11, 2011 $77,522
Manager, Web Content and Development National Association of Convenience Stores Alexandria, VA Sep 16, 2014 $74,402
Web Programmer-Content Manager Team National, Inc. Davie, FL Apr 18, 2011 $64,000
Web Content Manager University of Colorado Boulder, CO Nov 05, 2016 $60,000
Ecommerce and Web Content Manager Bioelements. Inc. Chicago, IL Aug 01, 2012 $58,000

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Top Skills for A Web Content Manager

WebContentContentManagementSystemHtml/CssWebSiteEmailCampaignsFacebookIntranetAdobePhotoshopTwitterGoogleAnalyticsWebPagesSharepointSearchEngineOptimizationInternetDreamweaverWebDesignJavascriptE-CommercePressReleasesNewContent

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Top Web Content Manager Skills

  1. Web Content
  2. Content Management System
  3. Html/Css
You can check out examples of real life uses of top skills on resumes here:
  • Led editorial and content strategy, online publishing of web content and marketing of the Olympic Games marketing website.
  • Implemented the company s first content management system.
  • Update eBay homepage through HTML/CSS maintenance.
  • Conceived, wrote content, and created comprehensive 20-page internal web site for internet conferencing company.
  • Designed all interactive marketing elements including banner ads, animations and email campaigns.

Top Web Content Manager Employers

Web Content Manager Videos

Web Content Management Explained

Career Advice on becoming a Creative and Content Director by Callum M (Full Version)

Inside MSL: Two Minutes with a Content Manager

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