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Become A Web Content Manager

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Working As A Web Content Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $82,494

    Average Salary

What Does A Web Content Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Web Content Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Web Content Manager?

Web Content Manager Jobs

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Web Content Manager Career Paths

Web Content Manager
Writer And Editor Content Manager
Content Director
7 Yearsyrs
Social Media Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Marketing Consultant Digital Marketing Consultant
Digital Marketing Strategist
6 Yearsyrs
Marketing Consultant Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Project Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Creative Director Director Of Strategy
Director Of Digital Strategy
11 Yearsyrs
Digital Marketing Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Marketing Manager Creative Director
Director Of User Experience
10 Yearsyrs
Social Media Manager Online Marketing Manager
Director, Online Marketing
8 Yearsyrs
Product Manager Senior Manager Of Marketing
Director, Strategic Marketing
10 Yearsyrs
Webmaster Web Manager
Ecommerce Manager
7 Yearsyrs
Marketing Communications Specialist Digital Marketing Specialist
Internet Marketing Manager
5 Yearsyrs
Writer And Editor Communications Manager
Manager Of Corporate Communications
7 Yearsyrs
Marketing Communications Specialist Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Web Manager Marketing Manager
Online Marketing Manager
5 Yearsyrs
Marketing Manager Digital Marketing Manager
Senior Manager-Digital Marketing
10 Yearsyrs
Program Manager Product Marketing Manager
Solutions Marketing Manager
9 Yearsyrs
Front End Developer User Experience Designer
User Experience Manager
9 Yearsyrs
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Do you work as a Web Content Manager?

Help others decide if this is a good career for them

Average Length of Employment
Web Site Manager 3.1 years
Web Manager 2.6 years
Web Specialist 2.5 years
Content Director 2.3 years
Web Designer 2.2 years
Web Producer 2.0 years
Content Specialist 2.0 years
Content Manager 2.0 years
Web Content Editor 1.9 years
Content Strategist 1.8 years
Web Content Writer 1.6 years
Top Employers Before
Internship 7.8%
Editor 7.3%
Consultant 3.6%
Top Employers After
Consultant 4.9%
Owner 3.9%

Do you work as a Web Content Manager?

Web Content Manager Demographics

Gender

Female

52.1%

Male

46.0%

Unknown

1.9%
Ethnicity

White

60.4%

Hispanic or Latino

15.1%

Black or African American

11.7%

Asian

8.6%

Unknown

4.1%
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Languages Spoken

Spanish

42.7%

French

12.7%

Portuguese

5.5%

German

5.5%

Mandarin

4.5%

Italian

4.5%

Korean

2.7%

Russian

2.7%

Cantonese

2.7%

Greek

2.7%

Arabic

2.7%

Tagalog

1.8%

Chinese

1.8%

Japanese

1.8%

Turkish

0.9%

Dutch

0.9%

Indonesian

0.9%

Armenian

0.9%

Thai

0.9%

Bulgarian

0.9%
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Web Content Manager Education

Schools

University of Phoenix

9.1%

University of Texas at Austin

6.2%

George Washington University

5.7%

Michigan State University

5.7%

University of Maryland - University College

5.3%

Arizona State University

5.3%

Texas State University

5.3%

George Mason University

5.3%

University of Oregon

5.3%

Syracuse University

4.8%

Northwestern University

4.8%

Virginia Commonwealth University

4.8%

Northeastern University

4.8%

New York University

4.3%

Pennsylvania State University

4.3%

West Virginia University

3.8%

University of Utah

3.8%

San Jose State University

3.8%

University of Houston

3.8%

Purdue University

3.8%
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Majors

Business

13.0%

Communication

12.7%

English

10.4%

Marketing

8.4%

Graphic Design

6.9%

Journalism

6.8%

Computer Information Systems

4.7%

Computer Applications

4.5%

Computer Science

4.0%

Fine Arts

3.6%

Writing

3.3%

Public Relations

3.0%

Information Technology

3.0%

Management

2.8%

Psychology

2.8%

Photography

2.6%

Agricultural Public Services

2.3%

Education

1.8%

Political Science

1.8%

Advertising

1.8%
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Degrees

Bachelors

51.8%

Masters

22.9%

Other

12.3%

Certificate

5.6%

Associate

5.4%

Doctorate

1.3%

Diploma

0.5%

License

0.1%
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Job type you want
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Part Time
Internship
Temporary

Real Web Content Manager Salaries

Job Title Company Location Start Date Salary
Worldwide Web Engagement & Content Manager Xtreme Consulting Group, Inc. Fargo, ND Apr 01, 2010 $94,500
Web Content Manager America's Retail Flagship Fund, LLC New York, NY Mar 13, 2013 $85,000
Web Programmer-Content Manager Team National, Inc. Davie, FL Apr 18, 2013 $81,000
Web Content Manager Ringcentral, Inc. San Mateo, CA Sep 20, 2013 $80,000
Websphere Web Content Manager Developer Learning Curve Brands, Inc. Oak Brook, IL Aug 11, 2011 $77,522
Manager, Web Content and Development National Association of Convenience Stores Alexandria, VA Sep 16, 2014 $74,402
Web Programmer-Content Manager Team National, Inc. Davie, FL Apr 18, 2011 $64,000
Web Content Manager University of Colorado Boulder, CO Nov 05, 2016 $60,000
Ecommerce and Web Content Manager Bioelements. Inc. Chicago, IL Aug 01, 2012 $58,000

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Top Skills for A Web Content Manager

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  1. Web
  2. Management System
  3. Css
You can check out examples of real life uses of top skills on resumes here:
  • Managed content strategy, design and production for seven websites -- Spearheaded major redesign initiative
  • Designed and assisted in development of web application learning management system and new customer facing data portal.
  • Used HTML and CSS, graphic design and word processing, plus project management skills on a daily basis.
  • Drive traffic to a broad stable of niche marketed websites using best SEO practices, intense CMS utilization and HTML manipulation.
  • Led strategy and execution for integrated interactive marketing efforts (SEM, SEO, email, etc.)

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Top Web Content Manager Employers

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Jobs From Top Web Content Manager Employers

Web Content Manager Videos

Web Content Management Explained

Career Advice on becoming a Creative and Content Director by Callum M (Full Version)

Inside MSL: Two Minutes with a Content Manager

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