Content on your site provides information that is useful for educating search engines and, ultimately, educating people about your company. The way you present the information and what you include on your site matters a lot. It can either make new clients or create some doubts in the old ones when they visit your website. Perhaps a web content manager can help you in such cases.

A regular day at work in the life of a web content manager involves activities such as nailing style and tone, taking the lead on developing, analyzing web content performance, and maintaining the firm's site. Besides, they plan, organize, establish and publish content on your site in a professional manner. This job demands them to make sure the content they are providing offers an affirmative view of the company and its products, services, or both.

Talking of their salary, managers ask for no less than $34.12 per hour. There isn't a single way to start in this field - a background in graphics designing, IT, journalism, or marketing is sufficient. Companies normally require a bachelor's degree for hiring candidates.

What Does a Web Content Manager Do

There are certain skills that many web content managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and organizational skills.

Learn more about what a Web Content Manager does

How To Become a Web Content Manager

If you're interested in becoming a web content manager, one of the first things to consider is how much education you need. We've determined that 73.8% of web content managers have a bachelor's degree. In terms of higher education levels, we found that 11.9% of web content managers have master's degrees. Even though most web content managers have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Web Content Manager

Web Content Manager Career Paths

Average Salary for a Web Content Manager

Web Content Managers in America make an average salary of $74,186 per year or $36 per hour. The top 10 percent makes over $110,000 per year, while the bottom 10 percent under $49,000 per year.
Average Web Content Manager Salary
$74,186 Yearly
$35.67 hourly
$49,000
10 %
$74,000
Median
$110,000
90 %

What Am I Worth?

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How To Become a Web Content Manager
How To Become a Web Content Manager Career Overview

States With The Most Web Content Manager Jobs

Mouse over a state to see the number of active web content manager jobs in each state. The darker areas on the map show where web content managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Web Content Manager Jobs By State

RankStateNumber of JobsAverage Salary
1California3,909$101,130
2New York1,747$77,441
3Texas1,507$63,029
4Illinois1,262$82,776
5Massachusetts1,086$80,733
6Florida1,005$64,572
7Pennsylvania961$72,214
8Virginia947$71,093
9New Jersey877$92,042
10Washington787$91,305
11North Carolina760$66,761
12Georgia746$57,566
13Ohio646$76,280
14Maryland548$69,667
15Oregon527$75,117
16Minnesota520$62,932
17Colorado438$62,759
18Michigan416$80,298
19Utah401$67,229
20Arizona377$81,330
21Wisconsin334$77,878
22Tennessee325$68,884
23Missouri295$57,029
24Indiana284$69,771
25Connecticut272$73,228
26South Carolina172$76,834
27Rhode Island151$76,338
28Kentucky137$68,509
29Kansas137$64,284
30Arkansas135$60,555
31Iowa134$61,899
32Nevada133$78,421
33Nebraska113$61,689
34New Hampshire110$75,916
35Alabama107$61,076
36Idaho101$77,676
37New Mexico98$71,644
38Oklahoma91$55,503
39Montana81$64,247
40Louisiana80$62,878
41Vermont75$69,231
42Delaware65$82,963
43Maine46$71,967
44Hawaii39$88,889
45Mississippi35$62,347
46North Dakota31$75,788
47South Dakota29$65,996
48Alaska27$66,583
49West Virginia20$70,193
50Wyoming15$59,629

Web Content Manager Education

Web Content Manager Majors

12.0 %
10.5 %

Web Content Manager Degrees

Bachelors

73.8 %

Masters

11.9 %

Associate

9.9 %

Top Colleges for Web Content Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

Top Skills For a Web Content Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 22.7% of web content managers listed web content on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Web Content Manager Resume templates

Zippia allows you to choose from different easy-to-use Web Content Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Web Content Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Web Content Manager Demographics

Web Content Manager Gender Distribution

Female
Female
53%
Male
Male
47%

After extensive research and analysis, Zippia's data science team found that:

  • Among web content managers, 52.9% of them are women, while 47.1% are men.

  • The most common race/ethnicity among web content managers is White, which makes up 71.7% of all web content managers.

  • The most common foreign language among web content managers is Spanish at 45.8%.

Work Experience Programs For Web Content Managers

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Civil Engineering Program

Company: John Holland Australia

Cost: Free

Duration: 5-6 hours

Wealth Management Program

Company: Goodbody

Cost: Free

Duration: 5-6 hours

Software Engineering Program

Company: Blackbird Australia

Cost: Free

Duration: 5-10 hours

Token Service Technology Program

Company: Visa

Cost: Free

Duration: 2-3 hours

Cyber Security Management Program

Company: ANZ Australia

Cost: Free

Duration: 5-6 hours

Process Design Program

Company: Accenture North America

Cost: Free

Duration: 5-6 hours

Product Design Program

Company: Accenture North America

Cost: Free

Duration: 4 hours

Public Health Policy & Management Program

Company: Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine

Cost: Free

Duration: 5-6 hours

Software Engineering Program

Company: J.P. Morgan

Cost: Free

Duration: 5 hours

Design Program

Company: BCG

Cost: Free

Duration: 5-6 hours

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Best States For a Web Content Manager

Some places are better than others when it comes to starting a career as a web content manager. The best states for people in this position are California, New Jersey, Washington, and Hawaii. Web content managers make the most in California with an average salary of $101,130. Whereas in New Jersey and Washington, they would average $92,042 and $91,305, respectively. While web content managers would only make an average of $88,889 in Hawaii, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. California

Total Web Content Manager Jobs:
3,909
Highest 10% Earn:
$162,000
Location Quotient:
1.63

2. Washington

Total Web Content Manager Jobs:
787
Highest 10% Earn:
$144,000
Location Quotient:
1.31

3. New Jersey

Total Web Content Manager Jobs:
877
Highest 10% Earn:
$137,000
Location Quotient:
1.35
Full List Of Best States For Web Content Managers

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Top Web Content Manager Employers

Most Common Employers For Web Content Manager

RankCompanyAverage SalaryHourly RateJob Openings
1Microsoft$130,712$62.8411
2Cisco$119,772$57.585
3AT&T$107,746$51.809
4Gap Inc.$104,731$50.355
5Accenture$97,787$47.0116
6Northrop Grumman$95,957$46.137
7The Home Depot$88,392$42.504
8General Dynamics$87,214$41.935
9IBM$86,170$41.438
10KPMG LLP$82,795$39.8115

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