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Become A Web Content Manager

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Working As A Web Content Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $74,000

    Average Salary

What Does A Web Content Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Web Content Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Web Content Manager?

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Web Content Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Web Site Manager 3.2 years
Web Manager 2.6 years
Content Director 2.4 years
Web Specialist 2.3 years
Web Producer 2.1 years
Content Manager 2.0 years
Web Content Editor 1.9 years
Web Content Writer 1.7 years
Top Careers Before Web Content Manager
Internship 7.6%
Editor 6.9%
Web Editor 3.7%
Top Careers After Web Content Manager
Consultant 5.5%
Owner 3.7%
Internship 3.1%
Manager 3.0%

Do you work as a Web Content Manager?

Average Yearly Salary
$74,000
View Detailed Salary Report
$45,000
Min 10%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$74,000
Median 50%
$120,000
Max 90%
Best Paying Company
Amazon
Highest Paying City
Seattle, WA
Highest Paying State
Washington
Avg Experience Level
2.4 years
How much does a Web Content Manager make at top companies?
The national average salary for a Web Content Manager in the United States is $74,155 per year or $36 per hour. Those in the bottom 10 percent make under $45,000 a year, and the top 10 percent make over $120,000.

How Would You Rate The Salary Of a Web Content Manager?

Have you worked as a Web Content Manager? Help other job seekers by rating your experience as a Web Content Manager.

Top Skills for A Web Content Manager

  1. Web Content
  2. Html
  3. CSS
You can check out examples of real life uses of top skills on resumes here:
  • Demonstrated proficiency in writing user-focused web content.
  • Used HTML and CSS within Content Management System weekly to develop proper layout according to international web design standards.
  • Utilized HTML, CSS, and other front-end technologies to develop and maintain all social and internal websites.
  • Created customer facing promotional material and emails.
  • Scanned materials, corrected and processed TIF files using Adobe Photoshop, Adobe Capture, and Adobe Acrobat.

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Average Salary:

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Top 10 Best States for Web Content Managers

  1. New York
  2. Colorado
  3. Virginia
  4. New Jersey
  5. Rhode Island
  6. California
  7. Washington
  8. District of Columbia
  9. Pennsylvania
  10. Arkansas
  • (1,351 jobs)
  • (425 jobs)
  • (630 jobs)
  • (626 jobs)
  • (78 jobs)
  • (3,303 jobs)
  • (627 jobs)
  • (170 jobs)
  • (539 jobs)
  • (77 jobs)

Web Content Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,793 Web Content Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Web Content Manager Resume

View Resume Examples

Web Content Manager Demographics

Gender

Female

48.3%

Male

42.4%

Unknown

9.3%
Ethnicity

White

60.5%

Hispanic or Latino

14.7%

Black or African American

11.8%

Asian

8.7%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

45.8%

French

14.6%

Italian

5.6%

Portuguese

5.6%

German

4.9%

Mandarin

4.2%

Chinese

2.8%

Korean

2.1%

Russian

2.1%

Cantonese

2.1%

Arabic

2.1%

Swedish

1.4%

Tagalog

1.4%

Japanese

1.4%

Turkish

0.7%

Dutch

0.7%

Indonesian

0.7%

Welsh

0.7%

Armenian

0.7%

Thai

0.7%
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Web Content Manager Education

Schools

University of Phoenix

8.6%

Arizona State University

7.3%

New York University

6.3%

University of Texas at Austin

6.0%

George Washington University

5.4%

George Mason University

5.4%

University of Maryland - University College

5.1%

Pennsylvania State University

4.8%

Texas State University

4.8%

Michigan State University

4.4%

Northwestern University

4.4%

Virginia Commonwealth University

4.4%

Ohio State University

4.4%

University of Washington

4.4%

University of Oregon

4.4%

Syracuse University

4.1%

Columbia College Chicago

4.1%

Purdue University

4.1%

Brigham Young University

3.8%

San Jose State University

3.5%
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Majors

Business

12.3%

Communication

11.7%

English

10.5%

Marketing

7.7%

Journalism

7.3%

Graphic Design

6.8%

Computer Science

5.1%

Computer Applications

4.9%

Computer Information Systems

4.4%

Fine Arts

4.0%

Information Technology

4.0%

Writing

3.3%

Photography

3.1%

Psychology

3.0%

Public Relations

2.9%

Management

2.4%

History

1.9%

Agricultural Public Services

1.8%

Design And Visual Communication

1.5%

Education

1.5%
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Degrees

Bachelors

52.6%

Masters

22.4%

Other

12.2%

Associate

6.0%

Certificate

5.1%

Doctorate

1.2%

Diploma

0.4%

License

0.1%
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Top Web Content Manager Employers

Jobs From Top Web Content Manager Employers

Web Content Manager Videos

Web Content Management Explained

Career Advice on becoming a Creative and Content Director by Callum M (Full Version)

Inside MSL: Two Minutes with a Content Manager

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