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Web content manager skills for your resume and career

Updated January 8, 2025

2 min read

Quoted experts

Jeannie Clark,

Nancy Tag

Below we've compiled a list of the most critical web content manager skills. We ranked the top skills for web content managers based on the percentage of resumes they appeared on. For example, 22.7% of web content manager resumes contained web content as a skill. Continue reading to find out what skills a web content manager needs to be successful in the workplace.

15 web content manager skills for your resume and career

1. Web Content

Here's how web content managers use web content:

Designed web content for the WPT Auction, organized membership databases, edited promotional materials and managed communications strategies
Work with subject matter experts to translate complex regulatory information into understandable, consumer-friendly web content.

2. Content Management System

Here's how web content managers use content management system:

Migrated organization data from the Net-it content management system to the SharePoint content management system.
Provide technical advice and analysis on content architecture and content management system upgrade.

3. WordPress

Here's how web content managers use wordpress:

Worked with product stakeholders to redesign, transition, update, and maintain Association Times to a WordPress blog.
Work with several clients and designers on strategy, conceptualizing and managing WordPress and Social Media-based projects.

4. Google Analytics

Here's how web content managers use google analytics:

Analyzed and reported effectiveness of marketing strategies utilizing Google Analytics and Webmaster Tools.
Utilized Google Analytics data to capture and implement adjustments for positive user experience.

5. Digital Marketing

Here's how web content managers use digital marketing:

Experience with custom digital marketing, specifically with ExactTarget Interactive Marketing Hub and MailChimp.
Designed and produced print and digital marketing collateral.

6. HTML

Here's how web content managers use html:

Proposed concepts in creating and producing original graphics for global and US Happy Meal promotions (includes editing in HTML).
Drive traffic to a broad stable of niche marketed websites using best SEO practices, intense CMS utilization and HTML manipulation.

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7. CSS

Here's how web content managers use css:

Modified the PHP and CSS templates and implemented add-ons to suite the needs of the PR team.
Designed, developed, and maintained over 50 websites for online advertising using Dreamweaver and CSS.

8. User Experience

Here's how web content managers use user experience:

Produce and disseminate weekly newsletters optimizing user experience, interaction and increase revenue.
Conducted patient testing of website user experience and implemented improvements from findings.

9. Digital Content

Here's how web content managers use digital content:

Managed all digital content, development and distribution.
Developed and implemented a digital content strategy.

10. Project Management

Here's how web content managers use project management:

Provided expertise in administrative coordination of large-scale project management projects spanning multiple departments.
Performed project management and data input for test items for educational publisher.

11. Content Strategy

Here's how web content managers use content strategy:

Managed content strategy, design and production for seven websites -- Spearheaded major redesign initiative
Developed content strategy and architecture for the Department of Oncology website.

12. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how web content managers use email campaigns:

Tasked with writing press releases, email campaigns, and business directory video scripts to further enhance customer's web presence.
Partner with marketing communication managers to produce compelling content for email campaigns, newsletters, and web pages.

13. Web Pages

Here's how web content managers use web pages:

Designed and maintained custom web pages for nonprofit organizations.
Designed & managed web pages, graphics, client ads/ banners, newsletters and micro-sites for on-air and web-based contests/ promotions.

14. Drupal

Here's how web content managers use drupal:

Handled all support and and update tickets for new drupal sites.
Managed 25 departments for 40,000 students with the CMS Drupal using PHP, javascript, bootstrap, Illustrator, and Dreamweaver.

15. JavaScript

Here's how web content managers use javascript:

Developed custom websites for researchers, faculty and student utilizing ColdFusion and JavaScript.
Program JavaScript for dynamic interface functionality.

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What skills help Web Content Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on web content manager resumes?

Jeannie Clark

General Manager, WLCU-TV/FM, Assistant Professor of Broadcasting & Director of Broadcast Services, Campbellsville University

Experience is the thing that most employers I have worked with are looking for. An applicant that has worked with specific types of equipment and software used in the industry is also more desirable since the learning curve for training is quicker.

What web content manager skills would you recommend for someone trying to advance their career?

Nancy Tag

Professor, Program Director, Master's in Branding + Integrated Communications (BIC), The City College of New York

Not sure what you mean by this. Do you mean a gap year following undergraduate before applying to grad school? Or taking time off during their program of study? In some ways, the tight job market might make it advisable for unemployed students to consider staying in school or applying for a master's degree earlier than planned. If they can afford it, this is a better use of time for advanced learning, networking, and career support than simply being unemployed or underemployed.

What type of skills will young web content managers need?

Paula Ketter

Senior Manager, Association for Talent Development

According to the Association for Talent Development whitepaper, Bridging the Skills Gap: Workforce Development, the biggest current and future workplace skills gaps noted are in communication, critical thinking, and managerial and supervisory skills. Employees also must be able to understand and work with different technologies and have skills in problem solving, critical thinking, interpreting data, and strategically using digital information.

What soft skills should all web content managers possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context

Do you want to know more?

List of web content manager skills to add to your resume

The most important skills for a web content manager resume and required skills for a web content manager to have include:

Web Content
Content Management System
WordPress
Google Analytics
Digital Marketing
HTML
CSS
User Experience
Digital Content
Project Management
Content Strategy
Email Campaigns
Web Pages
Drupal
JavaScript
Search Engine Optimization

Facebook
A/B
Site Content
B Testing
SharePoint
Web Analytics
Web Properties
Twitter
Web Design
Web Development
Content Updates
Web Publishing
Adobe Photoshop
Intranet
Content Marketing
Web Site

Graphic Design
Content Development
Content Creation
Copywriting
Adobe Creative Suite
PHP
SEM
Subject Matter Experts
Web Presence
Editorial Calendar
QA
Press Releases
Dreamweaver
Web Traffic
Content Writing

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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