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Web content manager vs product manager

The differences between web content managers and product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a web content manager and a product manager. Additionally, a product manager has an average salary of $111,729, which is higher than the $74,186 average annual salary of a web content manager.

The top three skills for a web content manager include web content, content management system and wordpress. The most important skills for a product manager are product management, QA, and product strategy.

Web content manager vs product manager overview

Web Content ManagerProduct Manager
Yearly salary$74,186$111,729
Hourly rate$35.67$53.72
Growth rate10%10%
Number of jobs61,192125,678
Job satisfaction-5
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a web content manager do?

Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.

What does a product manager do?

A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.

Web content manager vs product manager salary

Web content managers and product managers have different pay scales, as shown below.

Web Content ManagerProduct Manager
Average salary$74,186$111,729
Salary rangeBetween $49,000 And $110,000Between $81,000 And $152,000
Highest paying CitySan Mateo, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyGap Inc.Meta
Best paying industryTechnologyRetail

Differences between web content manager and product manager education

There are a few differences between a web content manager and a product manager in terms of educational background:

Web Content ManagerProduct Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 72%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Web content manager vs product manager demographics

Here are the differences between web content managers' and product managers' demographics:

Web Content ManagerProduct Manager
Average age3939
Gender ratioMale, 47.1% Female, 52.9%Male, 65.3% Female, 34.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between web content manager and product manager duties and responsibilities

Web content manager example responsibilities.

  • Create and manage content for college website using HTML5, CSS, and Javascript.
  • Manage and edit the NYU alumni Facebook and LinkedIn community of 2,300 and 800 participants respectively.
  • Lead strategy and execution for integrate interactive marketing efforts (SEM, SEO, email, etc . )
  • Manage social media marketing, including Instagram
  • Develop MBUSA's sites using XML, XSLT and JSP.
  • Design WordPress landing pages for events and promotions.
  • Show more

Product manager example responsibilities.

  • Lead collaborative efforts within the PMO, vendors, customers, and internal stakeholders.
  • Manage developers accountable for coding, database development, UI implementation, and system architecture.
  • Manage inventory service levels / overstocks /defective inventory and supplier buy-in opportunities to maximize ROI.
  • Lead customization of the company's administrative SaaS software solution by defining features and functionality for internal/external stakeholder teams.
  • Lead weekly meetings between engineering, sales/marketing, and QA departments to facilitate communication, collaboration and resolution of product issues.
  • Handle design and specification of administration system requirements to efficiently manage, operate, and support client API configurations and sessions.
  • Show more

Web content manager vs product manager skills

Common web content manager skills
  • Web Content, 23%
  • Content Management System, 4%
  • WordPress, 4%
  • Google Analytics, 4%
  • Digital Marketing, 4%
  • HTML, 3%
Common product manager skills
  • Product Management, 11%
  • QA, 5%
  • Product Strategy, 5%
  • Project Management, 4%
  • Market Research, 4%
  • User Stories, 4%

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