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Become A Web Content Producer

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Working As A Web Content Producer

  • Getting Information
  • Thinking Creatively
  • Interacting With Computers
  • Making Decisions and Solving Problems
  • Communicating with Supervisors, Peers, or Subordinates
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $61,000

    Average Salary

What Does A Web Content Producer Do

Producers and directors create motion pictures, television shows, live theater, commercials, and other performing arts productions. They interpret a writer’s script to entertain or inform an audience.

Duties

Producers and directors typically do the following:

  • Select scripts or topics for a film, show, commercial, or play
  • Audition and select cast members and the film or stage crew
  • Approve the design and financial aspects of a production
  • Oversee the production process, including performances, lighting, and choreography
  • Oversee the postproduction process, including editing, special effects, music selection, and a performance’s overall tone
  • Ensure that a project stays on schedule and within budget
  • Promote finished works or productions through interviews, advertisements, and film festivals

Large productions often have associate, assistant, and line producers who share responsibilities. For example, on a large movie set an executive producer is in charge of the entire production, and a line producer runs the day-to-day operations. A TV show may employ several assistant producers to whom the head or executive producer gives certain duties, such as supervising the costume and makeup team.

Similarly, large productions usually employ several assistant directors, who help the director with tasks such as making set changes or notifying the performers when it is their time to go onstage. The specific responsibilities of assistant producers or directors vary with the size and type of production they work on.

Producers make the business and financial decisions for a motion picture, TV show, commercial, or stage production. They raise money for the project and hire the director and crew. The crew may include set and costume designers, film and video editors, a musical director, a choreographer, and other workers. Some producers may assist in the selection of cast members. Producers set the budget and approve any major changes to the project. They make sure that the production is completed on time, and they are ultimately responsible for the final product.

Directors are responsible for the creative decisions of a production. They select cast members, conduct rehearsals, and direct the work of the cast and crew. During rehearsals, they work with the actors to help them more accurately portray their characters. For nonfiction video, such as documentaries or live broadcasts, directors choose topics or subjects to film. They investigate the topic and may interview relevant participants or experts on camera. Directors also work with cinematographers and other crew members to ensure the final product matches the overall vision.

Directors work with set designers, costume designers, location scouts, and art directors to build a project’s set. During a film’s postproduction phase, they work closely with film editors and music supervisors to make sure that the final product comes out the way the producer and director envisioned. Stage directors, unlike television or film directors who document their product with cameras, make sure the cast and crew give a consistently strong live performance. For more information, see the profiles on actors, writers and authors, film and video editors and camera operators, dancers and choreographers, and multimedia artists and animators.

Although directors are in charge of the creative aspects of a show, they ultimately answer to producers. Some directors also share producing duties for their own films.

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How To Become A Web Content Producer

Most producers and directors have a bachelor’s degree and several years of work experience in an occupation related to motion picture, TV, or theater production, such as an actor, film and video editor, or cinematographer.

Education

Producers and directors usually have a bachelor’s degree. Many students study film or cinema at colleges and universities. In these programs, students learn about film history, editing, screenwriting, cinematography, and the filmmaking process. Others major in writing, acting, journalism, or communication. Some producers earn a degree in business, arts management, or nonprofit management.

Many stage directors complete a degree in theater and some go on to receive a Master of Fine Arts (MFA) degree. Classes may include directing, playwriting, set design, and acting. As of May 2015, the National Association of Schools of Theatre accredited more than 180 programs in theater arts.

Work Experience in a Related Occupation

Producers and directors might start out working in a theatrical management office as a business or company manager. In television or film, they might start out as an assistant or another low-profile studio job.

Advancement

As a producer’s or director’s reputation grows, he or she may work on larger projects that attract more attention or publicity.

Important Qualities

Communication skills. Producers and directors must coordinate the work of many different people to finish a production on time and within budget.

Creativity. Because a script can be interpreted in different ways, directors must decide how they want to interpret it and then how to represent the script’s ideas on the screen or stage.

Leadership skills. A director instructs actors and helps them portray their characters in a believable manner. They also supervise the crew, who are responsible for the behind the scenes work.

Time-management skills. Producers must find and hire the best director and crew for the production. They make sure that all involved do their jobs effectively, keeping within a production schedule and a budget.

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Average Length of Employment
Media Producer 3.0 years
Online Producer 2.4 years
Web Producer 2.1 years
Content Producer 2.1 years
Web Editor 2.0 years
Content Editor 1.9 years
Web Content Editor 1.9 years
Web Writer 1.8 years
Web Content Writer 1.7 years
Assistant Producer 1.7 years
Content Creator 1.6 years
Top Careers Before Web Content Producer
Internship 13.3%
Reporter 10.1%
Editor 8.5%
Producer 5.6%
Web Editor 4.8%
Top Careers After Web Content Producer
Web Producer 12.9%
Editor 8.2%
Producer 4.8%
Web Editor 4.1%
Consultant 3.4%

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Top Skills for A Web Content Producer

  1. Company Website
  2. Web Application
  3. Content Management System
You can check out examples of real life uses of top skills on resumes here:
  • Worked on the development team for web sites and web applications including the development of e-books and mobile apps.
  • Publish compelling SEO automotive related web content utilizing multiple and global content management systems daily.
  • Monitor social media (Facebook, Twitter) for breaking news opportunities and social engagement.
  • Analyzed page content and HTML for improved SEO which led to a 35% increase in search traffic.
  • Used Twitter to produce engaging and cutting-edge content.

Web Content Producer Demographics

Gender

Female

45.1%

Male

44.2%

Unknown

10.7%
Ethnicity

White

61.9%

Hispanic or Latino

13.8%

Black or African American

11.4%

Asian

8.7%

Unknown

4.3%
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Foreign Languages Spoken

Spanish

37.0%

Chinese

8.7%

French

8.7%

Arabic

8.7%

German

4.3%

Japanese

4.3%

Mandarin

4.3%

Korean

4.3%

Khmer

2.2%

Vietnamese

2.2%

Hawaiian

2.2%

Turkish

2.2%

Bosnian

2.2%

Cantonese

2.2%

Teochew

2.2%

Russian

2.2%

Hebrew

2.2%
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Web Content Producer Education

Schools

Temple University

6.9%

San Diego State University

6.9%

University of Florida

5.6%

University of Memphis

5.6%

Emerson College

5.6%

University of Central Florida

5.6%

Ohio State University

5.6%

New York University

5.6%

Syracuse University

5.6%

George Washington University

5.6%

Florida International University

4.2%

University of Washington

4.2%

University of California - Santa Cruz

4.2%

Saint Thomas Aquinas College

4.2%

Norfolk State University

4.2%

University of Missouri - Columbia

4.2%

University of Southern California

4.2%

Columbia University

4.2%

Rowan University

4.2%

Mississippi State University

4.2%
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Majors

Journalism

20.8%

Communication

20.4%

English

7.2%

Business

6.4%

Marketing

6.4%

Graphic Design

5.3%

Writing

4.9%

Political Science

3.4%

Photography

3.0%

Fine Arts

2.6%

Digital Media

2.6%

Computer Science

2.6%

Agricultural Public Services

2.3%

Computer Information Systems

1.9%

Computer Applications

1.9%

Public Relations

1.9%

History

1.9%

Linguistics

1.5%

Psychology

1.5%

Anthropology

1.5%
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Degrees

Bachelors

57.5%

Masters

19.1%

Other

12.8%

Certificate

5.4%

Associate

4.6%

Doctorate

0.6%
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