There is more than meets the eye when it comes to being a web content producer. For example, did you know that they make an average of $28.18 an hour? That's $58,604 a year! Between 2018 and 2028, the career is expected to grow 5% and produce 7,200 job opportunities across the U.S.

What Does a Web Content Producer Do

There are certain skills that many web content producers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed communication skills, leadership skills and time-management skills.

How To Become a Web Content Producer

If you're interested in becoming a web content producer, one of the first things to consider is how much education you need. We've determined that 82.3% of web content producers have a bachelor's degree. In terms of higher education levels, we found that 9.5% of web content producers have master's degrees. Even though most web content producers have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Web Content Producer

Web Content Producer Career Paths

Average Salary for a Web Content Producer

Web Content Producers in America make an average salary of $58,604 per year or $28 per hour. The top 10 percent makes over $79,000 per year, while the bottom 10 percent under $43,000 per year.
Average Web Content Producer Salary
$58,604 Yearly
$28.18 hourly

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Roles and Types of Web Content Producer

There are several types of web content producer, including:

Producer

Role:

Producers work for the entertainment industry. They secure resources and coordinate logistical arrangements for the making of a film, television show, or theatre performance. They make sure production expenses do not go over the budget, that deliverables are ready on time, and the finished products meet the expectations of investors.

They are responsible for hiring staff, coordinating creative work, preparing and presenting funding applications, monitoring and approving post-production work, and performing managerial tasks such as scheduling, planning work phases, and taking care of the marketing of the completed product.

If you want to be a producer, you should start with a college education in film or theatre or cultural management. It is not obligatory, though. Being a producer is all about finding creative ways to get something done, and there is never one path that always works. Many actors, writers, or other creative people who are now producers just started working on their own personal projects and discovered the know-how along the way.
  • Average Salary: $72,202
  • Degree: Bachelor's Degree

Web Designer

Role:

Web design is a hip, creative profession, high in demand and ever-growing, which allows for flexible working hours and even remote work opportunities. Web designers plan the layout for web pages, focusing on creating an aesthetically attractive interface while enabling a highly functional user experience.

They work in various settings some being self-employed while others working for advertisement agencies, publishing or consulting firms, or other service industries related to computer system design. Web designers have an artistic vein and understand the basic principles of design: the importance of organic relations between the elements of a pattern, the essential parts that make a form unique and identifiable, and using tasteful discordance to create a design that stands out.

Web designers do not necessarily write the code for the layouts they create, but sometimes programming skills might come in handy for the job. There are plenty of web design training programs out there, but this is typically a profession where know-how and experience overwrite a certificate, and autodidacts rule the field.
  • Average Salary: $63,842
  • Degree: Bachelor's Degree

Content Writer

Role:

A content writer creates topic-specific content for both online platforms and print publications. This content includes articles, blog posts, e-books, podcasts, reviews, product descriptions, and social media posts. They do this by conducting thorough research on topics and using their creativity to generate new ideas for content. They are also involved in editing and proofreading the works of other creatives before publication to make sure they align with the client or business objectives.

A content writer works very closely with public relations personnel, marketing personnel, website designers, and executives to deliver client expectations. He/She or she should be well-versed with search engine optimization (SEO), should have good spelling and grammar, and should be creative. They should also have excellent writing skills, communication skills, attention to detail, and interpersonal skills.

Content writers working in a corporate entity usually work 40 hours a week Monday to Friday from 9 to 5. A huge percentage of them are freelance writers, and they get to set their own working hours depending on the workload they are handling.
  • Average Salary: $58,918
  • Degree: Bachelor's Degree

States With The Most Web Content Producer Jobs

Number Of Web Content Producer Jobs By State

RankStateNumber of JobsAverage Salary
1California1,608$72,576
2New York771$69,587
3Texas654$52,690
4Florida474$50,775
5Virginia421$49,692
6Pennsylvania382$49,736
7Massachusetts367$57,968
8Illinois359$47,648
9Washington300$42,001
10North Carolina293$54,445
11Georgia276$70,737
12Ohio270$42,151
13New Jersey268$50,435
14Maryland257$53,010
15Michigan218$43,602
16Colorado204$48,705
17Minnesota184$45,367
18Oregon179$47,249
19Arizona175$46,018
20Utah166$43,933
21Tennessee148$41,426
22Wisconsin146$47,713
23Connecticut137$71,383
24Missouri132$42,195
25Indiana103$39,690
26South Carolina94$39,894
27Iowa86$41,459
28Alabama79$42,776
29Arkansas74$45,952
30Louisiana74$42,480
31Nebraska72$41,830
32Kansas59$43,474
33Oklahoma59$43,001
34Rhode Island58$51,656
35Kentucky53$52,295
36Vermont46$56,245
37New Mexico46$47,832
38Nevada41$48,268
39New Hampshire37$69,570
40Idaho37$40,443
41Mississippi32$42,872
42Montana31$42,814
43West Virginia27$55,998
44Hawaii26$41,256
45Delaware24$51,842
46Maine21$42,616
47North Dakota20$59,608
48Alaska20$49,034
49South Dakota20$41,167
50Wyoming12$46,437

Web Content Producer Education

Web Content Producer Majors

10.0 %

Web Content Producer Degrees

Bachelors

82.3 %

Masters

9.5 %

Associate

6.7 %

Top Colleges for Web Content Producers

1. Massachusetts Institute of Technology

Cambridge, MA • Private

In-State Tuition

$51,832

Enrollment

4,550

Admissions
Most Popular Majors
Business
Computer Science
Journalism And Mass Communications
Communication
Liberal Arts

2. Harvard University

Cambridge, MA • Private

In-State Tuition

$50,420

Enrollment

7,582

Admissions
Most Popular Majors
Business
Political Science
English
Liberal Arts
Psychology

3. Northwestern University

Evanston, IL • Private

In-State Tuition

$54,568

Enrollment

8,451

Admissions
Most Popular Majors
Business
Journalism
Communication
Political Science
English

4. Columbia University in the City of New York

New York, NY • Private

In-State Tuition

$59,430

Enrollment

8,216

Admissions
Most Popular Majors
Business
Political Science
Journalism
Writing
English

5. University of California, Berkeley

Berkeley, CA • Private

In-State Tuition

$14,184

Enrollment

30,845

Admissions
Most Popular Majors
Business
Computer Science
Political Science
Journalism And Mass Communications
English

6. University of North Carolina at Chapel Hill

Chapel Hill, NC • Private

In-State Tuition

$8,987

Enrollment

18,946

Admissions
Most Popular Majors
Business
Journalism And Mass Communications
Communication
Psychology
Political Science

7. California Polytechnic State University-San Luis Obispo

San Luis Obispo, CA • Private

In-State Tuition

$9,816

Enrollment

21,047

Admissions
Most Popular Majors
Business
Liberal Arts
Journalism And Mass Communications
Psychology
Political Science

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition

$56,225

Enrollment

19,548

Admissions
Most Popular Majors
Business
Communication
Photography
Marketing
Journalism

9. Emory University

Atlanta, GA • Private

In-State Tuition

$51,306

Enrollment

6,975

Admissions
Most Popular Majors
Business
Psychology
Political Science
English
Liberal Arts

10. University of Texas at Austin

Austin, TX • Private

In-State Tuition

$10,610

Enrollment

40,329

Admissions
Most Popular Majors
Business
Political Science
Communication
English
Marketing

Top Skills For a Web Content Producer

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 13.2% of web content producers listed web content on their resume, but soft skills such as communication skills and leadership skills are important as well.

Choose From 10+ Customizable Web Content Producer Resume templates

Zippia allows you to choose from different easy-to-use Web Content Producer templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Web Content Producer resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Web Content Producer Resume

Web Content Producer Demographics

Web Content Producer Gender Distribution

Male
Male
52%
Female
Female
48%

After extensive research and analysis, Zippia's data science team found that:

  • Among web content producers, 47.9% of them are women, while 52.1% are men.

  • The most common race/ethnicity among web content producers is White, which makes up 65.3% of all web content producers.

  • The most common foreign language among web content producers is Spanish at 37.0%.

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Top Web Content Producer Employers

Most Common Employers For Web Content Producer

RankCompanyAverage SalaryHourly RateJob Openings
1Microsoft$112,087$53.897
2Rotary International$89,093$42.833
3HarperCollins$78,208$37.603
4AARP$75,039$36.082
5Sony Electronics$68,696$33.032
6CBS Sports Network$65,971$31.723
7ViacomCBS$65,628$31.553
8Fidelity Investments$64,507$31.012
9Independent Contractor$64,173$30.852
10Puget Sound International$61,677$29.652