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Web Content Specialist Careers

Web content specialists create written content and design websites to ensure that they convey the company or organization's message about their products and services.

Their job duties include researching, writing, and editing content, as well as coordinating other staff. A career as a web content specialist requires experience with online marketing, search engine optimization (SEO), and social media. Essential skills required to qualify for this job include communication, creativity, attention to detail, expert writing ability, and ability to engage consumers. Educational qualifications include a bachelor's degree in communications, marketing, computer science, or a related field. Prior experience is generally required as well.

The average hourly pay for this position is $26.12, which amounts to $54,340 annually. The career is projected to grow substantially in the near future, creating various new job opportunities across the United States.

There is more than meets the eye when it comes to being a web content specialist. For example, did you know that they make an average of $28.81 an hour? That's $59,933 a year!

Between 2018 and 2028, the career is expected to grow 13% and produce 20,900 job opportunities across the U.S.

What Does a Web Content Specialist Do

There are certain skills that many web content specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed customer-service skills, creativity and detail oriented.

When it comes to the most important skills required to be a web content specialist, we found that a lot of resumes listed 33.5% of web content specialists included web content, while 5.5% of resumes included analytics, and 3.7% of resumes included html. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the web content specialist job title. But what industry to start with? Most web content specialists actually find jobs in the retail and technology industries.

How To Become a Web Content Specialist

If you're interested in becoming a web content specialist, one of the first things to consider is how much education you need. We've determined that 60.1% of web content specialists have a bachelor's degree. In terms of higher education levels, we found that 18.4% of web content specialists have master's degrees. Even though most web content specialists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a web content specialist. When we researched the most common majors for a web content specialist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on web content specialist resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a web content specialist. In fact, many web content specialist jobs require experience in a role such as web developer. Meanwhile, many web content specialists also have previous career experience in roles such as graphic designer or web content manager.

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Average Salary
$59,933
Average Salary
Job Growth Rate
13%
Job Growth Rate
Job Openings
18,282
Job Openings

Web Content Specialist Career Paths

Top Careers Before Web Content Specialist

Top Careers After Web Content Specialist

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Web Content Specialist

Web Content Specialists in America make an average salary of $59,933 per year or $29 per hour. The top 10 percent makes over $82,000 per year, while the bottom 10 percent under $43,000 per year.
Average Salary
$59,933

Best Paying Cities

City
ascdesc
Average Salarydesc
Washington, DC
Salary Range53k - 83k$67k$66,925
Rockville, MD
Salary Range49k - 76k$61k$61,153
Saint Louis, MO
Salary Range42k - 61k$51k$51,458
Las Vegas, NV
Salary Range35k - 50k$43k$42,540
$35k
$83k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Web Content Specialist
Web Content Specialist
Ferguson
Ferguson
03/15/2021
03/15/2021
$35,47903/15/2021
$35,479
Web Content Specialist
Web Content Specialist
Ferguson
Ferguson
03/15/2021
03/15/2021
$35,47903/15/2021
$35,479
Web Content Specialist CV: Claire.Dehoet@Creativegroup.com
Web Content Specialist CV: Claire.Dehoet@Creativegroup.com
Robert Half
Robert Half
01/27/2021
01/27/2021
$45,91401/27/2021
$45,914
Web Content Specialist/Graphic Designer
Web Content Specialist/Graphic Designer
Idaho Division of Human Resources
Idaho Division of Human Resources
01/23/2021
01/23/2021
$52,17501/23/2021
$52,175
Marketing Web Content Specialist
Marketing Web Content Specialist
Kelly Services
Kelly Services
11/20/2020
11/20/2020
$50,08811/20/2020
$50,088
See More Recent Salaries

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Web Content Specialist Demographics

Gender

female

48.0 %

male

47.8 %

unknown

4.3 %

Ethnicity

White

69.2 %

Hispanic or Latino

11.2 %

Asian

8.9 %

Foreign Languages Spoken

Spanish

30.8 %

French

28.2 %

German

12.8 %
See More Demographics

Web Content Specialist Education

Majors

English
10.3 %

Degrees

Bachelors

70.3 %

Associate

12.2 %

Masters

9.0 %

Top Colleges for Web Content Specialists

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

2. University of Michigan - Ann Arbor

Ann Arbor, MI • Public

In-State Tuition
$15,262
Enrollment
30,079

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. Northeastern University

Boston, MA • Private

In-State Tuition
$51,522
Enrollment
13,760

5. Worcester Polytechnic Institute

Worcester, MA • Private

In-State Tuition
$50,530
Enrollment
4,571

6. New York University

New York, NY • Private

In-State Tuition
$51,828
Enrollment
26,339

7. Boston University

Boston, MA • Private

In-State Tuition
$53,948
Enrollment
17,238

8. University of Washington

Seattle, WA • Public

In-State Tuition
$11,207
Enrollment
30,905

9. North Carolina State University

Raleigh, NC • Public

In-State Tuition
$9,101
Enrollment
23,708

10. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Web Content Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 33.5% of web content specialists listed web content on their resume, but soft skills such as customer-service skills and creativity are important as well.

Best States For a Web Content Specialist

Some places are better than others when it comes to starting a career as a web content specialist. The best states for people in this position are New Jersey, California, Massachusetts, and Washington. Web content specialists make the most in New Jersey with an average salary of $66,940. Whereas in California and Massachusetts, they would average $63,263 and $62,745, respectively. While web content specialists would only make an average of $61,921 in Washington, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. District of Columbia

Total Web Content Specialist Jobs:
197
Highest 10% Earn:
$100,000
Location Quotient:
1.74
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Massachusetts

Total Web Content Specialist Jobs:
773
Highest 10% Earn:
$92,000
Location Quotient:
1.25
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Web Content Specialist Jobs:
493
Highest 10% Earn:
$101,000
Location Quotient:
0.92
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Web Content Specialist Employers

1. Sony Corporation of America
4.7
Avg. Salary: 
$86,425
Web Content Specialists Hired: 
7+
2. Groupon
4.7
Avg. Salary: 
$86,494
Web Content Specialists Hired: 
7+
3. Creative Group
4.0
Avg. Salary: 
$63,997
Web Content Specialists Hired: 
6+
4. Wells Fargo
4.7
Avg. Salary: 
$94,850
Web Content Specialists Hired: 
5+
5. IBM
4.8
Avg. Salary: 
$102,734
Web Content Specialists Hired: 
5+
6. Thermo Fisher Scientific
4.7
Avg. Salary: 
$79,172
Web Content Specialists Hired: 
5+

Web Content Specialist Videos

Updated October 2, 2020