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Become A Web Content Specialist

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Working As A Web Content Specialist

  • Interacting With Computers
  • Getting Information
  • Updating and Using Relevant Knowledge
  • Thinking Creatively
  • Processing Information
  • Mostly Sitting

  • Repetitive

  • $59,000

    Average Salary

What Does A Web Content Specialist Do

Web developers design and create websites. They are responsible for the look of the site. They are also responsible for the site’s technical aspects, such as its performance and capacity, which are measures of a website’s speed and how much traffic the site can handle. In addition, web developers may create content for the site.

Duties

Web developers typically do the following:

  • Meet with clients or management to discuss the needs and design of a website
  • Create and test applications for a website
  • Write code for websites, using programming languages such as HTML or XML
  • Work with other team members to determine what information the site will contain
  • Work with graphics and other designers to determine the website’s layout
  • Integrate graphics, audio, and video into the website
  • Monitor website traffic

When creating a website, developers have to make their client’s vision a reality. They build particular types of websites, such as ecommerce, news, or gaming sites, to fit clients’ needs. Different types of websites may require different applications to work right. For example, a gaming site should be able to handle advanced graphics, whereas an ecommerce site needs a payment-processing application. The developer decides which applications and designs will best fit the site.

Some developers handle all aspects of a website’s construction, and others specialize in a certain aspect of it. The following are examples of types of specialized web developers:

Back-end web developers are responsible for the overall technical construction of the website. They create the basic framework of the site and ensure that it works as expected. Back-end web developers also establish procedures for allowing others to add new pages to the website and meet with management to discuss major changes to the site.

Front-end web developers are responsible for how a website looks. They create the site’s layout and integrate graphics, applications (such as a retail checkout tool), and other content. They also write web-design programs in a variety of computer languages, such as HTML or JavaScript.

Webmasters maintain websites and keep them updated. They ensure that websites operate correctly, and they test for errors such as broken links. Many webmasters respond to user comments as well.

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How To Become A Web Content Specialist

The typical education needed to become a web developer is an associate’s degree in web design or a related field. Web developers need knowledge of both programming and graphic design.

Education

Educational requirements for web developers vary with the setting they work in and the type of work they do. Requirements range from a high school diploma to a bachelor’s degree. An associate’s degree in web design or related field is the most common requirement.

However, for more technical developer positions, such as back-end web developers, some employers prefer workers who have at least a bachelor’s degree in computer science, programming, or a related field.

Web developers need to have a thorough understanding of HTML programming. The most recent version, HTML5, contains new features that web developers need to understand. Many employers also want developers to understand other programming languages, such as JavaScript or SQL, as well as have some knowledge of multimedia publishing tools, such as Flash. Throughout their career, web developers must keep up to date on new tools and computer languages.

Some employers prefer web developers who have both a computer degree and coursework in graphic design, especially if the developer will be heavily involved in the website’s visual appearance.

Advancement

Web developers who have a bachelor’s degree can advance to become project managers. For more information, see the profile on computer and information systems managers.

Important Qualities

Concentration. Web developers must sit at a computer and write detailed code for long periods.

Creativity. Web developers often are involved in designing the appearance of a website and must make sure that it looks innovative and up to date.

Customer-service skills. Webmasters have to respond politely and correctly to user questions and requests.

Detail oriented. When web developers write in HTML, a minor error could cause an entire webpage to stop working.

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Web Content Specialist Career Paths

Web Content Specialist
Web Developer Project Manager Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Web Developer Owner Creative Director
Director Of User Experience
10 Yearsyrs
Web Developer User Interaction Designer User Experience Designer
User Experience Manager
8 Yearsyrs
Writer And Editor Marketing Specialist Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Writer And Editor Marketing Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Writer And Editor Editor Content Manager
Web Content Manager
5 Yearsyrs
Editor Owner Creative Director
Digital Director
9 Yearsyrs
Editor Marketing Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Consultant Product Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Consultant Marketing Manager Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Consultant Owner Creative Director
Content Director
7 Yearsyrs
Technical Writer Content Manager
Digital Content Manager
5 Yearsyrs
Technical Writer Communications Manager Social Media Manager
Digital Marketing Strategist
5 Yearsyrs
Technical Writer Content Manager Web Manager
Ecommerce Manager
6 Yearsyrs
Web Producer Digital Producer Digital Marketing Manager
Digital Product Manager
8 Yearsyrs
Front End Developer Web Manager Ecommerce Manager
Director Of Ecommerce
10 Yearsyrs
Web Producer Producer Social Media Manager
Digital Communications Manager
5 Yearsyrs
Web Producer Web Design/Development Web Manager
E-Commerce Product Manager
6 Yearsyrs
Front End Developer Co-Founder Digital Marketing Manager
E-Commerce Director
8 Yearsyrs
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Do you work as a Web Content Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Web Manager 2.6 years
Webmaster 2.6 years
Web Specialist 2.3 years
Web Producer 2.1 years
Content Specialist 2.0 years
Content Developer 2.0 years
Content Manager 2.0 years
Web Content Editor 1.9 years
Web Content Writer 1.7 years
Top Careers Before Web Content Specialist
Internship 8.9%
Editor 4.4%
Webmaster 3.7%
Consultant 3.6%
Web Editor 2.8%
Top Careers After Web Content Specialist
Consultant 4.4%
Web Editor 3.0%

Do you work as a Web Content Specialist?

Web Content Specialist Demographics

Gender

Female

46.3%

Male

42.5%

Unknown

11.3%
Ethnicity

White

61.5%

Hispanic or Latino

14.7%

Black or African American

11.5%

Asian

8.4%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

30.8%

French

28.2%

German

12.8%

Portuguese

5.1%

Italian

5.1%

Chinese

2.6%

Turkish

2.6%

Japanese

2.6%

Mandarin

2.6%

Armenian

2.6%

Russian

2.6%

Arabic

2.6%
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Web Content Specialist Education

Schools

University of Phoenix

9.1%

University of Texas at Austin

8.3%

Columbia College Chicago

6.8%

University of Washington

6.1%

Webster University

5.3%

Pennsylvania State University

5.3%

George Mason University

5.3%

DePaul University

5.3%

University of North Carolina at Greensboro

4.5%

University of Utah

4.5%

University of Maryland - University College

4.5%

American University

4.5%

Towson University

4.5%

Georgia State University

3.8%

Simmons College

3.8%

University of Maryland - College Park

3.8%

Full Sail University

3.8%

Northeastern University

3.8%

Northern Virginia Community College

3.8%

Syracuse University

3.0%
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Majors

Communication

14.8%

Business

10.2%

English

8.7%

Graphic Design

8.7%

Computer Applications

8.0%

Journalism

6.4%

Computer Information Systems

5.0%

Computer Science

4.9%

Writing

4.4%

Marketing

4.4%

Fine Arts

4.3%

Public Relations

3.4%

Information Technology

3.0%

Design And Visual Communication

2.2%

Management

2.2%

Psychology

2.1%

Political Science

2.1%

Information Systems

1.9%

Management Information Systems

1.6%

Elementary Education

1.6%
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Degrees

Bachelors

55.8%

Masters

19.6%

Other

9.4%

Associate

8.3%

Certificate

4.8%

Doctorate

1.7%

Diploma

0.5%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$59,000
View Detailed Salary Report
$40,000
Min 10%
$59,000
Median 50%
$59,000
Median 50%
$59,000
Median 50%
$59,000
Median 50%
$59,000
Median 50%
$59,000
Median 50%
$59,000
Median 50%
$88,000
Max 90%
Best Paying Company
Entercom Communications
Highest Paying City
San Francisco, CA
Highest Paying State
Washington
Avg Experience Level
2.0 years
How much does a Web Content Specialist make at top companies?
The national average salary for a Web Content Specialist in the United States is $59,629 per year or $29 per hour. Those in the bottom 10 percent make under $40,000 a year, and the top 10 percent make over $88,000.

Real Web Content Specialist Salaries

Job Title Company Location Start Date Salary
SR. Web Content Management Specialist Georgetown University Washington, DC Jan 14, 2013 $84,032
Web Content Specialist Almased USA, Inc. Saint Petersburg, FL Oct 03, 2016 $71,157
Web Content Specialist Westat Rockville, MD Nov 20, 2013 $60,008
Web Content Specialist Stanley Black & Decker, Inc. Southington, CT Nov 14, 2016 $60,000 -
$72,100
Web Content Accessibility Specialist Miami University Oxford, OH Jan 19, 2016 $58,000
Web Content Specialist Prairie View A&M University Prairie View, TX Jan 04, 2010 $53,000
Web Content Specialist Prairie View A&M University Prairie View, TX Dec 15, 2015 $49,132
Web Content Specialist Prairie View A&M University Prairie View, TX Dec 15, 2013 $49,132

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Top Skills for A Web Content Specialist

  1. Web Application
  2. Content Management System
  3. Html
You can check out examples of real life uses of top skills on resumes here:
  • Managed, distributed and followed-up on all submitted incoming web applications.
  • Perform content modifications, additions, deletions and implement approved digital enhancements within a web-based content management system.
  • Create textual content for web and mobile properties that are controlled by content management system including images and light HTML pages.
  • Managed vendor contacts, analyzed content, submitted work orders, constructed code with HTML & CSS and code source.
  • Managed website content and redesigned, updated and maintained company websites.

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