How to hire a web content specialist

How to hire a web content specialist, step by step

Here's a step-by-step web content specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a web content specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new web content specialist
• Step 8: Go through the hiring process checklist

What does a web content specialist do?

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1. Identify your hiring needs

   Before you start hiring a web content specialist, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A web content specialist's background is also an important factor in determining whether they'll be a good fit for the position. For example, web content specialists from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of web content specialists and their corresponding salaries.

   Type of Web Content Specialist	Description	Hourly rate
   Web Content Specialist	Web developers design and create websites. They are responsible for the look of the site... Show more	$18-34
   Webmaster	A webmaster is responsible for monitoring website activities for the operating systems and browser database of an organization. Webmasters analyze website traffics and visits and create strategic plans on search optimizations of web servers... Show more	$21-41
   Web Designer	A web designer is a creative professional responsible for creating and redesigning the content and layout of websites. Web designers are required to meet clients and users to discuss the needs and goals of their clients... Show more	$20-46

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Web Content
   • WordPress
   • Content Management System
   • Google Analytics
   • Digital Marketing
   • HTML
   • CSS
   • JavaScript
   • Drupal
   • Web Pages
   • User Experience
   • Search Engine Optimization
   • Facebook
   • Adobe Creative Suite

   Check all skills

   Responsibilities:

   • Manage vendor contacts, analyze content, submit work orders, construct code with HTML & CSS and code source.
   • Develop and post product demos on YouTube, providing quick understanding of functionality to differentiate solutions and generate leads.
   • Provide support and respond to technical inquiries on Facebook.
   • Possess strong HTML abilities, attention to detail, and provide expertise in web development for the UTI website.
   • Develop e-commerce shopping cart functionality using object orient PHP.
   • Coordinate and communicate with instructional designer and develop new mathematics content using content authoring tool (s) and/or templates.

   More web content specialist duties

3. Make a budget

   Including a salary range in your web content specialist job description is one of the best ways to attract top talent. A web content specialist can vary based on:

   • Location. For example, web content specialists' average salary in kentucky is 35% less than in california.
   • Seniority. Entry-level web content specialists 46% less than senior-level web content specialists.
   • Certifications. A web content specialist with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a web content specialist's salary.

   Average web content specialist salary

   $53,467yearly

   $25.71 hourly rate

   ---

   Entry-level web content specialist salary

   $39,000 yearly salary

   Updated January 21, 2026

   Average web content specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$66,679	$32
   2	New York	$62,940	$30
   3	New Jersey	$62,136	$30
   4	Massachusetts	$59,261	$28
   5	Washington	$58,974	$28
   6	Maryland	$57,983	$28
   7	District of Columbia	$57,812	$28
   8	Connecticut	$55,432	$27
   9	Pennsylvania	$53,904	$26
   10	Nevada	$53,127	$26
   11	Michigan	$52,928	$25
   12	Virginia	$52,324	$25
   13	Florida	$52,169	$25
   14	Ohio	$52,113	$25
   15	Georgia	$52,000	$25
   16	New Hampshire	$51,209	$25
   17	Texas	$50,978	$25
   18	West Virginia	$50,977	$25
   19	Missouri	$50,217	$24
   20	Minnesota	$49,564	$24

   Average web content specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	BRMi	$65,301	$31.39
   2	NBCUniversal	$63,524	$30.54	24
   3	Standard Motor Products	$63,313	$30.44	2
   4	VIVA USA	$60,717	$29.19
   5	Nestlé	$59,084	$28.41	3
   6	ICONMA	$58,909	$28.32	1
   7	Kforce	$58,671	$28.21	8
   8	TEKsystems	$58,420	$28.09	2
   9	Shriners Hospitals for Children	$57,506	$27.65
   10	RCI	$55,937	$26.89
   11	City Of Kirkland	$55,885	$26.87
   12	Hunter	$55,628	$26.74
   13	Ferguson Enterprises	$55,355	$26.61
   14	NAFSA: Association of International Educators	$55,234	$26.55
   15	Minnesota State Fair	$54,727	$26.31
   16	RELX	$54,667	$26.28	32
   17	Colorado State Express	$54,660	$26.28
   18	Motion Recruitment	$54,576	$26.24	2
   19	University of Nevada, Reno	$54,522	$26.21	1
   20	Georgetown University	$54,367	$26.14

4. Writing a web content specialist job description

   A web content specialist job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a web content specialist job description:

   Web content specialist job description example

   \# of openings **4**
   
   Salary Range (Min-Max) **00**
   
   **We're going places, hop on board.**
   
   **Our value is in our employees - smart, passionate, and fun people** .
   
   Grow with us! As a growing business, every NuAxis Innovations employee impacts the success and direction of this company. We all share a true passion for technology and enjoy working together to develop solutions, share ideas, and exchange knowledge. At NuAxis Innovations, we celebrate diversity and the unique perspective each team member brings to his/her job, team, and community. We are currently seeking a talented and motivated **Web Content Specialists** for a Full-Time position.
   
   **Job Summary:**
   
   Web Content Specialists will respond to requests for changes to the customer facing websites.
   
   **Duties/Responsibilities:**
   
   + Utilize HTML/CSS knowledge and experience to align with brand guidelines while ensuring proper web standards such as cross browser compatibility
   
   + Create, edit, proofread and update Web pages using a template-based solution
   
   + Based on performance indicators, proactively review and revise site content and design to increase revenue and usability
   
   + Enrich user experience through tailoring of content across the company's websites
   
   + Build, configure and prepare articles, components, and pages for publishing according to content schedule
   
   + Create and manage online content (primarily in Drupal) and supporting users in the same
   
   + Has ability to edit or create engaging content that aligns with brand strategy and addresses the needs and interests of various user groups
   
   **Minimum Qualifications:**
   
   + Bachelor's and Collage Degree in Marketing, Communications, Journalism, Education, Computer Science, English, Communication, Business, Writing, Web Design.
   
   + Minimum of 3 years of experience in a similar content management role.
   
   + Familiarity with CMS tools and SEO
   
   + Uses SEO tactics and CMS to maximize search rankings, optimize content, and analyze user engagement and works closely with a technical team to maintain site standards.
   
   + Has strong editorial skills
   
   + Able to do critical thinking (not an order taker), ability to take a ticket to analyze customer needs
   
   + Section 508 / accessibility experience
   
   **Bonus:**
   
   Understanding CX
   
   Worked with Drupal or equivalent content management system
   
   Understanding Agile Methodologies
   
   **Does this opportunity sound like a fit for you? If so, join our talent community and click to apply now!!**
   
   **Our Profile:**
   
   NuAxis is an IT Services firm providing innovative solutions to the U.S. Federal Government using state-of-the-art technologies, architectures, and life cycle management. We are a Certified Microsoft Partner with extensive Microsoft technologies experience. Our services portfolio includes Project Management, Application Development, Infrastructure Management, and Security Management. We offer competitive salaries, an attractive benefits package, and the opportunity to learn from experts.
   
   High technology small business with long-standing U.S. Federal Government experience * Visionary executive leadership * Expert professional services team comprised of highly skilled engineers and software developers * Rapid growth over the last several years.
   
   NuAxis is an Equal Opportunity/Affirmative Action Employer including Vets and Disabled. Employment contingent upon successful completion of a background investigation.
   
   At NuAxis Innovations, we are committed to a comprehensive employee benefits program that helps our employees stay healthy, feel secure, and maintain a healthy work/life balance. NuAxis Innovations benefits include medical, dental, vision, spending accounts, disability, basic and supplemental life insurance, a 401(k) plan, paid time off, and additional voluntary benefits. More specific information on benefits eligibility will be provided as part of the interview process.
   
   \#NAI

   Copy this example

   

5. Post your job

   To find the right web content specialist for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with web content specialists they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit web content specialists who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your web content specialist job on Zippia to find and attract quality web content specialist candidates.
   • Use niche websites such as dribbble, authentic jobs, working not working, coroflot.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with web content specialist candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   Sometimes, it's not enough to interview web content specialist candidates, so you can ask them to do a test project. If you are not a technical person and don't know what a test project should be, you can use these websites:

   • TestDome
   • CodeSignal
   • Testlify
   • BarRaiser
   • Coderbyte

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new web content specialist

   Once you've found the web content specialist candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new web content specialist. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a web content specialist?