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Job outlook for web content specialists in the United States
Web content specialist job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected web content specialist job growth rate is 13% from 2018-2028.
About 20,900 new jobs for web content specialists are projected over the next decade.
Web content specialist salaries have increased 11% for web content specialists in the last 5 years.
There are over 4,144 web content specialists currently employed in the United States.
There are 18,047 active web content specialist job openings in the US.
The average web content specialist salary is $53,467.
Are web content specialist jobs in demand?
Web content specialist job and salary trends over time
Web content specialist jobs over time
Web content specialist job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 4,144 | 0.00% |
| 2020 | 4,235 | 0.00% |
| 2019 | 5,262 | 0.00% |
| 2018 | 3,915 | 0.00% |
| 2017 | 3,809 | 0.00% |
Average web content specialist salary over time
Web content specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $53,467 | $25.71 | +3.4% |
| 2025 | $51,705 | $24.86 | +2.3% |
| 2024 | $50,535 | $24.30 | +2.1% |
| 2023 | $49,487 | $23.79 | +2.8% |
| 2022 | $48,133 | $23.14 | +1.8% |
Web content specialist jobs by state
Most common states for web content specialists
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 197 | 28% |
| 2 | Massachusetts | 6,859,819 | 773 | 11% |
| 3 | Delaware | 961,939 | 104 | 11% |
| 4 | Vermont | 623,657 | 70 | 11% |
| 5 | Rhode Island | 1,059,639 | 106 | 10% |
| 6 | Virginia | 8,470,020 | 762 | 9% |
| 7 | Maryland | 6,052,177 | 527 | 9% |
| 8 | Iowa | 3,145,711 | 294 | 9% |
| 9 | Utah | 3,101,833 | 280 | 9% |
| 10 | Nebraska | 1,920,076 | 169 | 9% |
| 11 | Wyoming | 579,315 | 54 | 9% |
| 12 | Montana | 1,050,493 | 88 | 8% |
| 13 | Alaska | 739,795 | 62 | 8% |
| 14 | Washington | 7,405,743 | 498 | 7% |
| 15 | Minnesota | 5,576,606 | 413 | 7% |
| 16 | Oregon | 4,142,776 | 307 | 7% |
| 17 | Kansas | 2,913,123 | 198 | 7% |
| 18 | Idaho | 1,716,943 | 125 | 7% |
| 19 | New Hampshire | 1,342,795 | 99 | 7% |
| 20 | North Dakota | 755,393 | 54 | 7% |
Most common cities for web content specialists
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Egg Harbor | 1 | 2% | $61,671 |
| 2 | Madison | 1 | 2% | $50,780 |
| 3 | Salt Lake City | 2 | 1% | $45,684 |
| 4 | Fort Lauderdale | 1 | 1% | $52,307 |
| 5 | Mountain View | 1 | 1% | $66,679 |
| 6 | Sunrise | 1 | 1% | $52,318 |
| 7 | Miami | 1 | 0% | $52,382 |
| 8 | Washington | 1 | 0% | $57,812 |
Web Content Specialist job outlook: Expert opinions
Our panel of web content specialist experts
Metropolitan State University of Denver
Texas Woman's University
Western Connecticut State University
Longwood University
Sally Baalbaki-Yassine Ph.D.
Department Chair, Professor and Digital Marketing Program DirectorMetropolitan State University of Denver
Marketing
What Web Content Specialist skills would you recommend for someone trying to advance their career?
Sally Baalbaki-Yassine Ph.D.: Digital Marketing is booming, so knowing how to use AI to make your work more efficient is very important. AI will not replace you, but the person who knows how to use AI better than you will replace you. Communication skills are also very important, knowing how to communicate (which includes good listening skills) is important in any marketing role.
What Web Content Specialist skills would you recommend for someone trying to advance their career?
Dr. Aimée Myers Ph.D.: Digital literacy, multimedia creating/editing, intercultural communication, content curation/management.
JC Barone Ph.D.
ProfessorWestern Connecticut State University
Communication And Media Studies
What Web Content Specialist skills would you recommend for someone trying to advance their career?
JC Barone Ph.D.: The first two questions are interwoven. Media and digital literacy are increasingly essential when entering (and remaining in) the job market. Being able to interpret and analyze information critically is important. Understanding analytics and being knowledgeable in emerging technology, AI, and IoT are crucial. When I speak to industry professionals, I hear how flexibility and adaptability are necessary. Problem-solving and creative solutions are highly valued. Strong writing skills (yes, spelling and grammar) count! Soft skills are just as important as being tech-savvy-- effective communication, empathy, listening, and conflict resolution are necessary to work with others. Being an "always learner" committed to collaborating effectively with diverse teams shows a commitment to cultural competence and evolving to stay relevant and valued.
What are the biggest trends we'll see in the Web Content Specialist job market given the pandemic?
Dr. Ryan Stouffer: I think the job market we've seen a lot of different trends here that kind of happened since the pandemic. On the one hand we've seen a lot more opportunity actually believe it or not, so many more organizations realize they need to. Get into social media and they get into the Internet, and they need to tell their stories online right. That's how we're connecting with customers right now is online platforms, as opposed to the traditional you know foot traffic or you know billboards on roads advertisements on radio things like that so.
On one hand there's a lot more opportunity because so many more organizations realize they need to connect and they need to get in this space and the need to tell her story. And to there's a lot more opportunity because space boundaries have kind of been removed as a barrier for a lot of employment and the communication studies field, because. Now I mean with digital technology is everyone working from home it doesn't really matter if you're working in turning whatever for someone in San Francisco or someone. In Virginia, you can still do that job here through these technologies here, so one example of that I grew up in the middle of nowhere Michigan and my mother works at the Chamber of Commerce right now. And they had some staffing issues and so actually got an intern from Virginia who's now working for my local county. Small county and Michigan so there's been kind of that increase, of course, the pandemics also had some harmful effects on the job field here there's just so much more uncertainty right now organizations i'm think are expanding as much.
Also, a lot of students, want to get into the sports world via either broadcasting camera work technical side of things, social media. So many different aspects of course the sports world is just in a huge state of upheaval, especially the smaller sports world where a lot of our students go, you know smaller baseball teams minor league soccer teams. Things like that so there's been kind of that just upheaval in the lack of ability to plan, so I think of a lot of organizations just aren't hiring right now, just because they're kind of holding steady and waiting for the US to move on here, so I can see those the double edged sword has as many things in the world, here or yes there's been definitely some.
What soft skills should all Web Content Specialists possess?
Dr. Ryan Stouffer: Increase uncertainty and probably lack of hiring some fields other fields again because I mentioned are doing better than ever, I think soft skills are the two biggest I have our communication, surprise, surprise and project management. Communication I think in the again the digital age, working from home working from all over the country both the written communication and oral communication needs to be top notch and proactive.
I know many of my soon-to-be-graduates struggle, sometimes being proactive in their communication reaching out to me when things are happening as opposed to after things are happening, so I think that idea of always being open always responding like hey I got that email or yet i'm working on it may be a few days and just always having that communication flowing here is one of the most important skills in both written and oral format.
And i've mentioned project management so many people are now either working from home or working on their own much more working and kind of out with direct without direct supervision.
And so the ability to stay organized and stay efficient is huge, something I personally feel i'm really strong and I always try to impart my my students come up with an organizational strategy, make sure none those balls get dropped, make sure you know where all your projects are because I think that ability to do that be efficient and work from home work from anywhere is a really something you'd set soon to be graduates or recent graduates apart here.