Web content writer demographics and statistics in the US
Web content writer demographics research summary. Zippia estimates web content writer demographics and statistics in the United States by using a database of 30 million profiles. Our web content writer estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about web content writers after extensive research and analysis:
- There are over 7,666 web content writers currently employed in the United States.
- 61.0% of all web content writers are women, while 39.0% are men.
- The average web content writer age is 36 years old.
- The most common ethnicity of web content writers is White (60.8%), followed by Hispanic or Latino (13.5%), Asian (11.3%) and Black or African American (7.3%).
- Web content writers are most in-demand in King of Prussia, PA.
- The technology industry is the highest-paying for web content writers.
- 9% of all web content writers are LGBT.
On this page
Web content writer demographics by:
Web content writer gender statistics
61.0% of web content writers are women and 39.0% of web content writers are men.
- Female, 61.0%
- Male, 39.0%
Web content writer gender ratio
| Gender | Percentages |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
Web content writer gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$53,611
Female income
$51,352
Web content writer gender ratio over time
This data breaks down the percentage of men and women in web content writer positions over time. Currently, 61.0% of web content writers are female.
Web content writer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 37.21% | 62.79% |
| 2011 | 36.00% | 64.00% |
| 2012 | 39.47% | 60.53% |
| 2013 | 39.61% | 60.39% |
| 2014 | 38.92% | 61.08% |
| 2015 | 36.76% | 63.24% |
| 2016 | 37.60% | 62.40% |
| 2017 | 37.16% | 62.84% |
| 2018 | 35.37% | 64.63% |
| 2019 | 38.59% | 61.41% |
| 2020 | 39.43% | 60.57% |
| 2021 | 38.98% | 61.02% |
Web content writer related jobs gender ratio
We compared web content writers with similar job titles to see how gender ratios vary. As you can see, dell certified systems expert and software applications architect have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Informatics Nurse Specialist | 13% | 87% |
| Clinical Support Specialist | 22% | 78% |
| Clinic Administrator | 23% | 77% |
| Web Content Writer | 39% | 61% |
| Senior Data Center Engineer | 98% | 2% |
| Software Applications Architect | 98% | 2% |
| Dell Certified Systems Expert | 99% | 1% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Web content writer demographics by race
The most common ethnicity among web content writers is White, which makes up 60.8% of all web content writers. Comparatively, 13.5% of web content writers are Hispanic or Latino and 11.3% of web content writers are Asian.
- White, 60.8%
- Hispanic or Latino, 13.5%
- Asian, 11.3%
- Black or African American, 7.3%
- Unknown, 6.7%
- American Indian and Alaska Native, 0.4%
Web content writer race
| Web content writer race | Percentages |
|---|---|
| White | 60.8% |
| Hispanic or Latino | 13.5% |
| Asian | 11.3% |
| Black or African American | 7.3% |
| Unknown | 6.7% |
| American Indian and Alaska Native | 0.4% |
Web content writer race and ethnicity over time
See how web content writer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Web content writer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.37% | 5.30% | 9.17% | 8.40% |
| 2011 | 72.27% | 5.05% | 9.60% | 9.83% |
| 2012 | 72.03% | 6.31% | 9.03% | 9.30% |
| 2013 | 72.45% | 6.86% | 8.63% | 8.90% |
| 2014 | 71.85% | 6.46% | 9.06% | 9.52% |
| 2015 | 69.70% | 6.33% | 10.03% | 10.11% |
| 2016 | 69.48% | 5.70% | 10.66% | 10.74% |
| 2017 | 68.49% | 6.00% | 10.68% | 11.52% |
| 2018 | 67.89% | 6.92% | 9.42% | 11.68% |
| 2019 | 66.58% | 6.70% | 10.84% | 12.62% |
| 2020 | 62.84% | 6.49% | 10.34% | 13.67% |
| 2021 | 60.85% | 7.26% | 11.26% | 13.47% |
Web content writer wage gap by race
According to our data, asian web content writers have the highest average salary compared to other ethnicities. Hispanic or latino web content writers have the lowest average salary at $51,496.
| Ethnicity | Salary |
|---|---|
| Unknown | $51,927 |
| White | $54,411 |
| Black or African American | $53,411 |
| Asian | $56,991 |
| Hispanic or Latino | $51,496 |
Average web content writer age
See how the average age of web content writers varies based on ethnicity and gender.
Male
Female
Web content writer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 35.5 | 33 |
| White | 36 | 37 |
| Black or African American | 32 | 33.5 |
| Asian | 34 | 32 |
| Hispanic or Latino | 35.5 | 31.5 |
Web content writer age breakdown
The average age of web content writers is 30-40 years years old, representing 43% of the web content writer population.
Web content writer age breakdown
| Web Content Writer Years | Percentages |
|---|---|
| 40+ years | 34% |
| 30-40 years | 43% |
| 20-30 years | 23% |
Web content writer educational attainment
The most common degree for web content writers is bachelor's degree, with 77% of web content writers earning that degree. The second and third most common degree levels are master's degree degree at 11% and master's degree degree at 8%.
- Bachelor's, 77%
- Master's, 11%
- Associate, 8%
- High School Diploma, 2%
- Other Degrees, 2%
Web content writers by degree level
| Web content writer degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Master's | 11% |
| Associate | 8% |
| High School Diploma | 2% |
| Other Degrees | 2% |
Web content writer jobs you might like
Web content writer wage gap by degree level
According to the data, web content writers with a Master's degree earn more than those without, at $58,841 annually. With a Bachelor's degree, web content writers earn a median annual income of $55,306 compared to $52,436 for web content writers with an Associate degree.
| Education | Salary |
|---|---|
| Master's Degree | $58,841 |
| Bachelor's Degree | $55,306 |
| Some College/ Associate Degree | $52,436 |
Web content writer employment statistics
Most web content writers work for a private in the media industry.
Company size where web content writers work
Below, you can see the size of companies where web content writers work.
Web content writer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 20% |
| 100 - 500 employees | 27% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 23% |
| > 10,000 employees | 18% |
Web content writer jobs by company type
Employees with the web content writer job title have their preferences when it comes to working for a company. For instance, most web content writers prefer to work at private companies over public companies.
Web content writer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 11% |
| Public | 23% |
| Private | 64% |
| Government | 3% |
Web content writer jobs by industry
The most common industries for web content writers are media, technology and education.
Web content writer industry statistics
| Industry | Percentages |
|---|---|
| Media | 16% |
| Technology | 12% |
| Fortune 500 | 10% |
| Education | 9% |
| Internet | 8% |
| Professional | 7% |
| Retail | 5% |
| Manufacturing | 4% |
| Health Care | 4% |
| Start-up | 4% |
| Hospitality | 3% |
| Telecommunication | 3% |
| Finance | 3% |
| Non Profits | 3% |
| Transportation | 2% |
| Government | 2% |
| Insurance | 2% |
| Automotive | 1% |
| Utilities | 1% |
| Real Estate | 1% |
| Energy | 1% |
Web content writer turnover and employment statistics
Web content writer unemployment rate over time
The unemployment rate for web content writers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Web content writer unemployment rate by year
| Year | Web content writer unemployment rate |
|---|---|
| 2010 | 6.83% |
| 2011 | 6.20% |
| 2012 | 4.69% |
| 2013 | 5.98% |
| 2014 | 4.44% |
| 2015 | 5.01% |
| 2016 | 3.71% |
| 2017 | 4.10% |
| 2018 | 3.35% |
| 2019 | 3.70% |
| 2020 | 6.13% |
| 2021 | 5.15% |
Average web content writer tenure
The average web content writer stays at their job for 1-2 years, based on the 1,555 web content writers resumes in Zippia's database.
Web content writer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 30% |
| 1-2 years | 27% |
| 3-4 years | 10% |
| 5-7 years | 15% |
| 8-10 years | 9% |
| 11+ years | 10% |
Web content writer LGBT ratio compared to similar jobs
Review the percent of web content writers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Systems Planner | 7.31% | 72,450 |
| Database Administrator/Software Engineer | 8.46% | 295,756 |
| Information Security Manager | 8.59% | 115,414 |
| Networking Administrator Lead | 9.03% | 94,617 |
| Web Content Writer | 9.45% | - |
| Automation Test Engineer | 10.54% | 125,816 |
| Client Technician Support Associate | 10.88% | 129,974 |
Similar web content writer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Systems Planner | 7.31% | 72,450 |
| Database Administrator/Software Engineer | 8.46% | 295,756 |
| Information Security Manager | 8.59% | 115,414 |
| Networking Administrator Lead | 9.03% | 94,617 |
| Automation Test Engineer | 10.54% | 125,816 |
| Client Technician Support Associate | 10.88% | 129,974 |
Foreign languages spoken by web content writers
The most common foreign language among web content writers is Spanish at 34.5%. The second-most popular foreign language spoken is French at 12.7% and Italian is the third-most popular at 6.4%.
- Spanish, 34.5%
- French, 12.7%
- Italian, 6.4%
- Mandarin, 6.4%
- Korean, 5.5%
- Other, 34.5%
Web content writer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 34.5% |
| French | 12.7% |
| Italian | 6.4% |
| Mandarin | 6.4% |
| Korean | 5.5% |
| Other | 34.5% |
