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Web content writer skills for your resume and career

Updated January 8, 2025

2 min read

Quoted experts

Matthew Hashim Ph.D.,

Joshua Abboud Ph.D.

Below we've compiled a list of the most critical web content writer skills. We ranked the top skills for web content writers based on the percentage of resumes they appeared on. For example, 7.9% of web content writer resumes contained search engine optimization as a skill. Continue reading to find out what skills a web content writer needs to be successful in the workplace.

15 web content writer skills for your resume and career

1. Search Engine Optimization

Here's how web content writers use search engine optimization:

Ghost writer for original search-engine friendly website copy using keyword research and search engine optimization strategies.
Incorporate search engine optimization in order to improve visibility of content.

2. HTML

Here's how web content writers use html:

Used both HTML and XML to format content and worked with technical teams to test content for appearance and functionality.
Trained to perform basic HTML coding work and handling other menial tasks in the stead of better-trained superiors.

3. Content Writing

Here's how web content writers use content writing:

Content writing, editing, creating artwork and preparing photographs for print directories.
Content writing, editing, proofing and QA of all online content.

4. Proofreading

Here's how web content writers use proofreading:

Provide editorial quality assurance in proofreading for grammar and editorial style.
Create engaging, highly-readable material; perform meticulous editing and proofreading.

5. Digital Content

Here's how web content writers use digital content:

Author of digital content for business websites.
Established and maintained liaisons with university professors to develop digital content for SIUE's campus e-newsletter.

6. CSS

Here's how web content writers use css:

Redesigned website using CSS, HTML5, and WordPress to improve appearance, layout, and ease of access.
Created a WordPress website using a customized theme written in XHTML and CSS.

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7. Web Pages

Here's how web content writers use web pages:

Fixed web pages that had errors such as broken links and updated overall website with current and relevant information.
Perform quality assurance on Web pages before publishing, and on new and existing web sites and applications.

8. Copywriting

Here's how web content writers use copywriting:

Included copywriting of short reviews and development of creative marketing concepts
Provided editorial support for print publication, Managed Care: editing, copywriting, layout, source changes, fact checking.

9. Content Management System

Here's how web content writers use content management system:

Worked with open source web-based content management systems and tools, to develop a meaningful information architecture and produce original content.
Copy-edited hundreds of articles for quality using proprietary content management system.

10. Google Analytics

Here's how web content writers use google analytics:

Learned how to effectively use programs such as Google Analytics, Google Ad-words, and Webmasters.
Monitor multiple websites' content performance and continually update content to meet goals through Google Analytics.

11. Web Copy

Here's how web content writers use web copy:

Integrated keywords for maximized page ranking -Assisted in the design of a user-friendly website -Developed highly optimized and responsive web copy
Developed targeted, effective web copy to convey advertiser's products and services and to encourage immediate end user action.

12. Blog Posts

Blog post refers to information that you write on a blog. It can include content in the form of text, photos, infographics, or videos.

Here's how web content writers use blog posts:

Write press releases and blog posts regarding estate planning, personal injury, and other legal topics.
Write page content, blog posts and landing pages for clients' websites.

13. Product Description

Here's how web content writers use product description:

Developed simplified product descriptions to ensure an optimal and enjoyable shopping experience for customers of broad demographics.
Write product descriptions for Right Start, BedVoyage, IMAX and Amazon SKU's (stock keeping units)

14. Web Design

Here's how web content writers use web design:

Maintain an open level of communication with web developers in order to create a cohesive and coherent web design and presence.
Collaborated on design, interface and user experience for desktop and mobile projects with a team of web designers and developers.

15. Press Releases

Here's how web content writers use press releases:

Provided vital written SEO content, blogs, and press releases to drive traffic to client websites.
Created all social content, press releases, book reviews, and contests for website.

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What skills help Web Content Writers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on web content writer resumes?

Matthew Hashim Ph.D.

Associate Professor, University of Arizona

There are three types of skills that currently seem to stand out and are sought after by graduates and employers. First, quantitative skills such as working with data and/or programming have grown in need significantly. Data analytics, data scientists, statisticians, machine learning, are all in incredible demand. Accordingly, advanced skills in Tableau, Power BI, R, database, and other related or specialized software are important. Even advanced analysis with Excel can allow job seekers to impress decision-makers by asking and answering incredible questions of data. In other words, don't discount Excel skills as it gives everyone a starting point for attacking their data. Besides working with data, programming and logic have grown in importance for MIS job-seekers. Not only do those skills translate to software development needs, but they also translate to data analysis and dovetail with advanced analytics work. Second, interest and knowledge of cybersecurity-related skills is also in high demand, especially by governmental agencies and specialized industry firms. Skills in cybersecurity could be managerial in nature (e.g., risk assessment and planning, cyber threat intelligence), or technical (e.g., cyber threat mitigation, incidence response). Third, the ability to communicate effectively as a group on IS-related technology topics, especially in a remote-working world, is critical. Evidence of these types of business communications abilities would certainly differentiate the job-seeker from the crowd, and would also translate to a successful interview.

What soft skills should all web content writers possess?

Joshua Abboud Ph.D.

Associate Professor, Director of Bachelor of Liberal Studies, University of Kentucky

A maintained and active social media presence will publicly demonstrate your writing abilities while also helping you to connect with other writers and job opportunities. As a writer, you always want to be writing, and Twitter is writing, Instagram is writing, etc. They can also be places to announce your current projects. You can only write so much on a resume, but social media allows you to amplify your abilities and keep a record of your work.

In addition to developing your writing ethos, you will have to have a good sense of time management and the ability to focus. You will more than likely be working on several projects simultaneously, with different due dates and requirements. Keeping them all straight and delivering your work on time is critical to acquiring projects in the future. We don't all have the same organizational methods, so you need to know how you work and what workflows are best for you. Then you will need to fine-tune those methods, live with them, make them part of you so that they become part of that writing style you are honing. Writing doesn't always come easy and fast, so the more you can develop a strong sense of organizational skills that are adaptable to the different projects you work on, the more you can manage the requirements of different jobs.

What hard/technical skills are most important for web content writers?

Joshua Abboud Ph.D.

Associate Professor, Director of Bachelor of Liberal Studies, University of Kentucky

I mentioned developing unique research skills as an important part of your resume, but to me, it is the single most important hard skill for a content writer. You often won't have a lot of time and will have to start a project from scratch. Moving from general information to more specific sources and knowing how and when to do this will make you stand out as a writer who has important things to say. You have to think of your writing as always persuasive, no matter what you are working on. You are telling a story, and you have a specific audience that needs to hear that story. The more specific you can make that story, the better your information and the more unique your approach to the topic will be. Make your writing stand out.

The second is probably the ability to edit your work. I teach many students who tell me they aren't very good at editing their own work. Most likely, it is because they don't like to read their own work. Become a fan of writing; what I mean by that is read writing for the writing itself. Develop a sense for the style of other writers, but most of all, enjoy your own writing. Read your own writing, silently and out loud. Listen to how it sounds, your word choices, your rhythm, the cadence. When something sounds off, you will be able to revise it. Editing does not just mean typos or grammar mechanics (although, it is definitely that as well). This all leads back to developing your own style and brand of writing.

What web content writer skills would you recommend for someone trying to advance their career?

Dr. Marissa Doshi Ph.D.

Associate Professor, Hope College

Take some time to decompress, but a gap year is not a vacation! Graduates should have a clear idea about the skills being prioritized in the jobs or professions that they want to join. To identify skills employers are looking for, start by examining relevant job ads. Connecting with alumni is another way to figure out what it's like to work in a particular job or profession. Once you know what skills are being prioritized, work on cultivating them. Take webinars or online courses-many are free. Internships (many are remote now) are also helpful. Also, work with college career counselors-the relationship doesn't end after graduation! Finally, it's always good to build relationships and volunteering in the community is a great way to do that.

What type of skills will young web content writers need?

Samantha Enslen

President, Dragonfly Editorial

The biggest talent gap I see in my industry (B2B communications) is good writing skills. We can find good copy editors. But it's very difficult to find talented writers who have the brainpower to understand a complex IT, finance, or healthcare solution -- and then explain it clearly and succinctly. And explain it in a way that resonates with a sophisticated B2B customer. In the future, people who can do this will be worth their weight in gold.

What technical skills for a web content writer stand out to employers?

Gayle Rogers

Professor and Chair, University of Pittsburgh

Many employers tell me that they seek graduates who can bridge the stereotypical-yet very real-divide in the technical world between the more rote elements of coding and the more creative elements of narrative that departments like my own (English) have traditionally taught. Creative coding and the ability to mesh what computer scientists and poets do-employers have consistently told me that there is great promise in that, now and going forward.

Do you want to know more?

List of web content writer skills to add to your resume

The most important skills for a web content writer resume and required skills for a web content writer to have include:

Search Engine Optimization
HTML
Content Writing
Proofreading
Digital Content
CSS
Web Pages
Copywriting
Content Management System
Google Analytics
Web Copy
Blog Posts
Product Description
Web Design
Press Releases
Facebook

Content Creation
Site Content
Subject Matter Experts
Keyword Research
Promotional Copy
Twitter
Content Strategy
Content Marketing
Style Guidelines
Adobe Photoshop
Web Site
Google Adwords
E-Commerce
Blogging
JavaScript
Instagram

Blog Content
Writing Articles
Video Content
SharePoint
Web Traffic
Relevant Content
Media Management
YouTube
News Articles
Linkedin
Technical Documentation
Social Media Sites
Real Estate
Pinterest
Client Websites
Feature Stories

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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