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Job outlook for web content writers in the United States
Web content writer job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected web content writer job growth rate is 13% from 2018-2028.
About 20,900 new jobs for web content writers are projected over the next decade.
Web content writer salaries have increased 11% for web content writers in the last 5 years.
There are over 7,666 web content writers currently employed in the United States.
There are 25,482 active web content writer job openings in the US.
The average web content writer salary is $54,169.
Are web content writer jobs in demand?
Web content writer job and salary trends over time
Web content writer jobs over time
Web content writer job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 7,666 | 0.00% |
| 2020 | 7,373 | 0.00% |
| 2019 | 8,069 | 0.00% |
| 2018 | 6,934 | 0.00% |
| 2017 | 6,887 | 0.00% |
Average web content writer salary over time
Web content writer salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $54,169 | $26.04 | +3.4% |
| 2024 | $52,384 | $25.18 | +2.3% |
| 2023 | $51,198 | $24.61 | +2.1% |
| 2022 | $50,136 | $24.10 | +2.8% |
| 2021 | $48,765 | $23.44 | +1.8% |
Web content writer jobs by state
Most common states for web content writers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 264 | 38% |
| 2 | Massachusetts | 6,859,819 | 632 | 9% |
| 3 | Rhode Island | 1,059,639 | 94 | 9% |
| 4 | Virginia | 8,470,020 | 672 | 8% |
| 5 | Maryland | 6,052,177 | 509 | 8% |
| 6 | Oregon | 4,142,776 | 296 | 7% |
| 7 | Utah | 3,101,833 | 228 | 7% |
| 8 | Vermont | 623,657 | 46 | 7% |
| 9 | New Jersey | 9,005,644 | 497 | 6% |
| 10 | Delaware | 961,939 | 55 | 6% |
| 11 | California | 39,536,653 | 1,902 | 5% |
| 12 | Washington | 7,405,743 | 402 | 5% |
| 13 | Minnesota | 5,576,606 | 289 | 5% |
| 14 | Nebraska | 1,920,076 | 103 | 5% |
| 15 | Montana | 1,050,493 | 53 | 5% |
| 16 | Wyoming | 579,315 | 28 | 5% |
| 17 | New York | 19,849,399 | 864 | 4% |
| 18 | Pennsylvania | 12,805,537 | 491 | 4% |
| 19 | Connecticut | 3,588,184 | 147 | 4% |
| 20 | New Hampshire | 1,342,795 | 60 | 4% |
Most common cities for web content writers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Hoboken | 1 | 2% | $67,401 |
Web Content Writer job outlook: Expert opinions
Our panel of web content writer experts
University of Cincinnati Clermont College
SUNY College at Oswego
Utah State University
Fairfield University
Northwestern State University of Louisiana
University of San Francisco
The University of the Arts
University of Wisconsin - Milwaukee
Molloy College
University of Richmond
Ursinus College
Saint Anselm College
Indiana University Kokomo
University of Miami
California State University - Fullerton
American University
What general advice would you give to a Web Content Writer?
Dr. Terry Nugent: Graduates with a BA in English have more opportunities than ever before in the job market. While most think only about the degree as a stepping stone into K12 teaching or graduate school, the degree can also be a stepping stone into the corporate world. Large corporations need people who have experience writing complex texts, applying critical thinking and analytic abilities, and audience awareness when communicating with stakeholders at all levels of their industry. Industries that hire English majors include nonprofit organizations, government agencies, medical institutions, journalism, publishing, and entertainment. Basically, I would encourage a senior or new graduate to think outside the box—hone in on the industry you think you would be most interested in, think about the kind of work environment you are best suited for, and then look for entry-level positions with companies in that industry.
What Web Content Writer skills would you recommend for someone trying to advance their career?
Dr. Terry Nugent: Maximizing your salary potential will largely be dependent on how well you have navigated your undergraduate opportunities. Participating in student organizations, internships, and electives such as music appreciation or theatre can open up unexpected opportunities or make you a good fit for local nonprofit organization. Taking advantage of traveling opportunities and study abroad will also broaden your opportunities. Finally, realizing that education is a life long endeavor and obtaining certifications will document added skills.
What will help Web Content Writers increase their earning potential?
Dr. Terry Nugent: Despite evolving AI technology, effective communication requires an understanding of the rhetorical situation and how language works. That being said, learning to use both current and emerging technology will be critical as writing will increasingly incorporate mixed media and be published in digital form. Familiarity with both Google and Microsoft based programs, graphic designing and editing tools, and tools for creating charts, graphs, and infographics will be critical. Additionally, graduates will need to hone their teamworking and collaborative skills since almost all work requires working with diverse groups which leads to a final skillset that should be developed. Businesses often operate on a global level requiring employees to be able to work closely with diverse cultures therefore, some knowledge of linguistics will be very helpful.
What Web Content Writer skills would you recommend for someone trying to advance their career?
Nicole Walker: AI is the current threat to creative careers, but I believe that English majors will be highly sought after to write and communicate in distinct voices. English majors learn tone, nuance, metaphor, subtly. Hone those skills because those are things AI cannot just algorithmically recreate.
What will help Web Content Writers increase their earning potential?
Nicole Walker: English majors make it clear what's going on in other disciplines, in other sectors, in other businesses, and in government and politics. We are the great connectors between people and between ideas.
What general advice would you give to a Web Content Writer?
Laura Wilson: Writing and editing will always be important and prevalent. Clear communication is increasingly important. Encourage writers to work WITH AI by learning how to use the software and edit the output. Encourage exploration of certificates to make them more marketable.
What Web Content Writer skills would you recommend for someone trying to advance their career?
Laura Wilson: Be ready to explain how a degree in English translates to the working world. Be passionate and knowledgeable about why a company would need a writer/humanitarian. Develop an elevator pitch that explains soft skills and hard skills in relation to work they'd do in any field.
What will help Web Content Writers increase their earning potential?
Laura Wilson: Encourage majors to explore certificates that will make them more marketable. Combine soft skills with hard skills. Knowing all the tech platforms will likely earn more money out of the gate.
What will help Web Content Writers increase their earning potential?
Soma Frazier: Leverage social media and your network to find a mentor. Mine had authored a bestselling book and was thriving as a freelance brand and content strategist for clients including Hershey and E&J; Gallo Winery. I truly respected her experience, so I treated for coffee and let her know I wanted to be her when I grew up! She laughed, offered advice, and eventually hired me to write for her food blog—which came with snazzy perks like wine and chocolate. I ended up taking on her overflow. Though I wound up in higher education rather than content strategy, those years taught me to adopt a specific style and tone, and to cut a 500-word piece to 150 words without sacrificing anything essential. I still apply what I learned from my mentor to my own career and writing—and it helped shape my debut novel, which sold to a Big 5 publisher.
What general advice would you give to a Web Content Writer?
Shane Graham: Remember the skills you honed as an English major: pay close attention to detail, ground your thinking in evidence, find reliable sources of information, and put things in their larger context. All of these skills will serve you well in whatever job you pursue.
What Web Content Writer skills would you recommend for someone trying to advance their career?
Shane Graham: All the skills I mentioned above. Humanities degrees, and the kinds of thinking they encourage, will only become more important in the years to come. AI chatbots can only regurgitate and mimic thinking that already exists in the world; the well-trained human brain can create something new.
What will help Web Content Writers increase their earning potential?
Shane Graham: I suppose the same way the business majors do it: by putting networking and sycophancy ahead of competence and hard work. Most students don’t become English majors because they’re focused on maximizing salary potential, though.
Rachel Robinson-Zetzer PhD
Assistant Professor of the Practice and Assistant Director of Core WritingFairfield University
Rhetoric And Composition/Writing Studies
What general advice would you give to a Web Content Writer?
Rachel Robinson-Zetzer PhD: People are scared of the blank page. Too often, they think that what they write needs to be perfect in its first iteration; however, that’s a myth and a romantic notion of the lone, solitary writer. In fact, much writing happens in collaboration with others, and people are either drawn to that environment, or they aren’t. Once people realize that writing is malleable, meaning it can be changed and revised again and again, that desire to seek perfection lessens, and Writers are more willing to kill their darlings.
What general advice would you give to a Web Content Writer?
Dr. Allison Rittmayer: The rise of AI is something graduates looking for jobs in writing need to take seriously. I think we will see more collaborative use of AI in writing jobs in the next several years as employers seek to make the most out of the technology while recognizing its limitations and ethical quagmires.
What Web Content Writer skills would you recommend for someone trying to advance their career?
Dr. Allison Rittmayer: Don't undercut your skills and experience. You are likely qualified for more jobs than you think you are. You need to promote your experience writing in different genres and across media. Likewise, don't be afraid to take on new projects in unfamiliar formats or unfamiliar roles. That is the key to continual growth.
What Web Content Writer skills would you recommend for someone trying to advance their career?
Dean Rader: Well, writing, reading, and communication skills are always going to be vital. AI won't change that. In fact, the very things AI can't do yet is be human. And no major trains people better to interact with humans than English. Right now, video game manufacturers need writers, tech companies need editors, Websites need copywriters. But, every field can use an English major. Every field needs people with vision and ideas. The world needs people with clarity, who can articulate ideas, and who can make connections. That defines an English major.
What will help Web Content Writers increase their earning potential?
Dean Rader: There is an interesting study I saw recently that shows how humanities majors tend to start out with a lower beginning salary than most other fields. However, in five years, their salaries and their job satisfaction are higher than those from many other disciplines. English majors who can do another thing, who minor in marketing or who can do coding or Web design often have an easier time landing that first job. But, I also often recommend a graduate degree. That may sound counterintuitive given the reports out there about how college and graduate school admissions are plummeting; however, if fewer people are going to graduate school--especially in the humanities--there could very well be a deficit of people in the workforce with advanced training. If you can get an MBA or a JD or a master's without going into too much debt, research shows it pays off down the road.
What general advice would you give to a Web Content Writer?
Paul Cook: English is way more than just the study of literature. English majors learn how to read, write, and speak well—three essential and timeless skills that will serve you well in your professional lives, in a knowledge economy, and in the (post)digital era.
What Web Content Writer skills would you recommend for someone trying to advance their career?
Paul Cook: Finding the human in what we do is critical. This is what humans can do that machines (like Generative AI platforms) simply can’t. I predict that being able to pinpoint the human element—and then build on it through creation and innovation—in a sea of AI-generated content will remain a marketable skill for decades to come.
What will help Web Content Writers increase their earning potential?
Paul Cook: I will let you know when I figure that out. 😉
What general advice would you give to a Web Content Writer?
Michael Pennell: Find or develop your niche and consider your strengths and weaknesses. What can or do you do that others don't or can't? Why and what would someone ask your advice on or for your input on a question or concern? What is your expertise? Embark on your career with a 5- and 10-year goal or lifestyle in sight. How does this job or career help you target that lifestyle? What skills or experience do you need, and can you get those from the current job? Also, network, both with those inside and outside of your specific field. Generally, breaking through the barrier to your first job may be the toughest stage; after that, more opportunities will appear, especially if you consider how that first job can position you for next move.
What Web Content Writer skills would you recommend for someone trying to advance their career?
Michael Pennell: Adaptability and flexibility. The type of writing, the genres of writing, the styles of writing, and the technologies around writing may/will change, so be adaptable. Learn how to learn, especially on the fly. Your college instructors can't teach you every type or genre of writing you may encounter in your career; so, develop skills in learning new genres of writing. Ask yourself, what worked in the past that will work as I learn this new type/style of writing. Adapting to different audiences and formats is key. The ability to research and in turn translate that research to your audience, even if it involves SEO and writing for the web with a less concrete audience or for search engines. In this sense, the skill of creating transferrable content is key. Also, storytelling is very important in many writing-based careers—how to tell a story. Another skill is differentiating what you can offer that AI can't or where does AI complement your work and writing? Avoiding or ignoring AI is not wise.
What will help Web Content Writers increase their earning potential?
Michael Pennell: Gain experience while in college, through internships, coursework, service, etc. Find your niche and differentiate yourself from others in the field. Consider how a specific minor or certificate may give you an edge. For example, a certificate or minor in professional and technical writing can enhance a candidate's appeal to employers, as well as maximize salary potential. Adding an internship and other 'real world' experience on top of that minor or certificate further maximizes one's earning potential. Develop a strong portfolio! Finally, networking may also maximize salary potential—do people know you and do they see you as an asset for their company or organization? Much of this advice applies equally to those pursuing freelance and contract work, as well.
Liam Callanan
professor, EnglishUniversity of Wisconsin - Milwaukee
English Language And Literature
What general advice would you give to a Web Content Writer?
Liam Callanan: Be the best writer on the team. And avoid multiple exclamation points!!! Better yet, avoid them altogether. Better to be your own singular exclamation point.
What Web Content Writer skills would you recommend for someone trying to advance their career?
Liam Callanan: Writing, writing, writing. And in whole sentences. Not like these. Communication will be key in every field, and people who are trained to be critical thinkers, who practice good listening, who write clearly, concisely, and thoughtfully, will be highly valued.
Prof. Laura Betz PhD
Associate Teaching Professor and Director of Undergraduate Studies in EnglishWhat general advice would you give to a Web Content Writer?
Prof. Laura Betz PhD: Please use the skills I mentioned in my bolded quote as my answer for this question.
What Web Content Writer skills would you recommend for someone trying to advance their career?
Prof. Laura Betz PhD: Any graduate beginning a career should feel very confident in the skills of critical thinking, writing, and public speaking that the English major has provided, and should be bold in putting those skills to work in many different professional contexts.
What will help Web Content Writers increase their earning potential?
Katherine Kim Ph.D: -I think it depends on what field you are discussing, as 'English' doesn't necessarily need to be seen as a field (unless you are speaking of teaching or studying English language or literature). However, I can say that the great thing about an English degree is that it can be beneficial for people to have in a variety of fields. In fact, for quite a few years now, people in fields like business have been wanting new hires with better communication, writing, interpersonal interaction, and close analysis skills, as well as mental flexibility, than they have been seeing. These are all skills that can be practiced and honed through being an English major! Sometimes people think of English degrees as useful only if someone is going to teach English, but that is definitely not the case!
Justin Wigard
Postdoctoral Research FellowUniversity of Richmond
Rhetoric And Composition/Writing Studies
What general advice would you give to a Web Content Writer?
Justin Wigard: Think big and be open to new opportunities. Written communication is present in all fields, so the writing skills you obtain can translate across disciplines and professional contexts. Having some experience with digital tools or data science, even just a little bit, will allow you to combine your qualitative writing experiences with quantitative approaches.
What Web Content Writer skills would you recommend for someone trying to advance their career?
Justin Wigard: Critical textual analysis is key. With a degree in writing, you’ll be able to parse multiple forms of writing effectively: grants, data reports, creative works, and more! You’ll be prepared to work with anything that conveys information through written form (digitally, verbally, even visually). Digital writing, rhetoric, and publishing is also going to become increasingly prevalent as our world becomes more digitally connected. So, learning the ins and outs of writing is great, but you will become even more proficient if you have a little bit of experience working with digital projects. Programming, data science, basic web design, or proficiency with digital publishing suites will give you more understanding of how to write and create in a technologically-mediated world.
What will help Web Content Writers increase their earning potential?
Justin Wigard: Writing graduates are primed to quickly, innately, analyze many forms of communication. Learning the fundamentals of writing and rhetoric gives you the capacity to work in any written genre and context. My advice would be to read deeply and widely! Read poetry and nonfiction, study business memos and film scripts, annotate law briefs and scholarly monographs. The more you read, the more styles and approaches to writing you’ll be familiar with. Likewise, I would recommend writing constantly, and getting as much feedback from your peers, faculty members, and writing center consultants as you can. That way, you’ll get used to editing, revising, and publishing. Most of your courses will require writing of some kind. Use each class as an opportunity to practice your writing experiences. Follow up with your professors afterward to continue honing those skills. Lastly, think about how you can extend those writing skills beyond the classroom. Explore opportunities contribute your writing skills with faculty mentors, student organizations, local newspapers or publications, and even community groups.
Jay Shelat
Ursinus College
English Language And Literature
What general advice would you give to a Web Content Writer?
Jay Shelat: Remember that your major in college does not guarantee you a job. Instead, the skills you've learned in your time as an English major will. You're an expert in writing and analysis for any job. Use that to your advantage to understand how places run, what tasks you need to complete, and why they matter.
Dr. Joshua Potter
Assistant Professor of PracticeSaint Anselm College
English Language And Literature
What general advice would you give to a Web Content Writer?
Dr. Joshua Potter: The best way to maximize your potential growth, both in terms of salary and long-term fulfillment, is to find a line of work that meets your interests and inspirations. This will catalyze creativity, unlock new skills and unforeseen directions through the broader economy. We are living in times of incredible change and transition; the path that is currently visible may be gone tomorrow; being prepared to make orthogonal moves when opportunities open and close is imperative for any line of work. English majors, however, are especially well prepared to do this.
What will help Web Content Writers increase their earning potential?
Dr. Joshua Potter: Follow your passion, use your intuition, and be creative. A humanistic education, especially within the discipline of English, prepares you to be a clear communicator, critical thinker, empathic builder of relationships, and creative wayfinder through shifting cultural landscapes. It is imperative to stay nimble, assert oneself into social institutions and fields of work that stoke one’s inspiration, and be prepared to help build fields and institutions that don’t yet exist.
What Web Content Writer skills would you recommend for someone trying to advance their career?
Jim Coby: I think we will find ourselves increasingly working with generative AI in the near future. That's not to say that we all need to know the programming behind it, but we should develop a knowledge of how it operates and what gen AI can and cannot help us with. Certainly, gen AI helping us with rote and repetitive tasks will be a boon for creativity, but there's also a potential threat with its creative abilities. The pandemic brought with it a wave of students who were removed from their social and educational school settings for months at a time. Undoubtedly a necessary move from a public health perspective, but there were very clearly some downsides. Chief among those is that many young people have difficulties communicating with their peers. Developing strong communication skills - both in print and in person - are going to become increasingly important. While others may struggle with interpersonal relationships, you can separate yourself by becoming proficient.
What will help Web Content Writers increase their earning potential?
Jim Coby: A degree in English does not necessarily provide you with a 1 to 1 employment opportunity. Unlike, say, engineering students, who will most likely move into engineering as an occupation, English majors do not necessarily end up English teachers. Many do, but most don't. Instead, it's useful to think of your employment search more broadly. If you've taken a number of classes in literary studies, then you're likely skilled in locating several points of evidence and making strong arguments with that evidence. You're going to be taking those skills in order to make a case for yourself. Think on the skills you've gained over the years, how you developed those skills, examples of time when you employed those skills, and ways you can improve those skills. Considering yourself as a fully fleshed out "round" character (akin to those you've read so much about) in your own storyline may well help you to conceive of novel and interesting employment opportunities.
What Web Content Writer skills would you recommend for someone trying to advance their career?
Jaswinder Bolina Ph.D., M.F.A.: As large-language model artificial intelligence permeates the marketplace, those with truly unique reading, writing, and analytical skills will become more important than ever. Most crucial will be the ability to quickly identify formulaic writing and thinking done by machines while offering vibrant, original, and human solutions to social, political, and economic problems. Your English major taught you how artful and inventive language can offer singular and vital perspective. Seek out that kind of language and insight. Relish every opportunity to produce it yourself.
What general advice would you give to a Web Content Writer?
Irena Praitis: There’s a major concern that AI will be replacing people in a number of areas. People working with people—as leaders, collaborators, communicators, planners—those educated in the humanities, might possibly be in increasing demand. There are few areas of life more complicated than understanding and working with people. That’s what a degree in English begins to prepare someone for—that complication at the heart of human nature and how to begin to understand it and work with it.
What Web Content Writer skills would you recommend for someone trying to advance their career?
Irena Praitis: English majors are excellent communicators, collaborators, and critical thinkers. Communication skills are highly sought as are skills for people working together. Graduates should emphasize their communication and critical thinking skills, emphasizing also creative thinking and working with and understanding others.
What will help Web Content Writers increase their earning potential?
Irena Praitis: Always ask for the top of the salary range offered. Stress that the skills you bring will strengthen and grow as you learn and adapt to a particular organization's work environment.
What general advice would you give to a Web Content Writer?
Chelsea Horne Ph.D.: Use and develop the skills you have already gained during your degree. And be on the lookout for opportunities to continue expanding your skill toolkit, such as professional development workshops, certificates, and graduate programs (like the innovative MA in Literature, Culture, and Technology we offer at American University), where you can further hone expertise that can make you stand out. We are at a moment full of potential; maintaining flexibility and supporting the expansion of your skillsets can help you maximize your position.
What Web Content Writer skills would you recommend for someone trying to advance their career?
Chelsea Horne Ph.D.: We can anticipate that interdisciplinary and multidisciplinary skills related to technology are likely to jump to the forefront due to the growing focus on technology, the internet, and the digital world in our field. And as AI and AI generated content become ubiquitous in the workplace, the ability to create and develop original ideas will be at a premium, particularly in relation to proficiency in writing. Because of this, writing and critical thinking skills will only become more important over time. For example: the ability to conduct critical close readings, thoughtful research and information retrieval practices, and the ability to connect ideas together and engage with larger conversations happening in the field.
What will help Web Content Writers increase their earning potential?
Chelsea Horne Ph.D.: It is important to remember that even if this moment feels daunting and uncertain, you are at a very exciting stage of your life and career. Think about all your options and possibilities and focus on where and how you want to contribute to the world through your writing and profession. As you step into your career, consider building your network: at your workplace, with alumni groups, and with industry professionals. A strong network can offer opportunities for mentorship, collaboration, development, and more.