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The differences between web content writers and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a web content writer, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $54,169 average annual salary of a web content writer.
The top three skills for a web content writer include search engine optimization, HTML and content writing. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Web Content Writer | Digital Marketing Specialist | |
| Yearly salary | $54,169 | $60,359 |
| Hourly rate | $26.04 | $29.02 |
| Growth rate | 13% | 19% |
| Number of jobs | 25,482 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 4 | 6 |
As the name entails, the job of a website content writer is to produce or write relevant web content. Your duties and responsibilities may include checking for high-performing and relevant keywords, creating or copy editing to keep the reader informed and to promote a company's product or service, and producing engaging content that will attract visitors and keep on browsing the website. In addition, you will be responsible for creating useful and unique content aimed at the readers and not just for search engines.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Web content writers and digital marketing specialists have different pay scales, as shown below.
| Web Content Writer | Digital Marketing Specialist | |
| Average salary | $54,169 | $60,359 |
| Salary range | Between $38,000 And $75,000 | Between $44,000 And $81,000 |
| Highest paying City | Hoboken, NJ | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Zoro | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a web content writer and a digital marketing specialist in terms of educational background:
| Web Content Writer | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 76% |
| Most common major | English | Business |
| Most common college | Massachusetts Institute of Technology | University of Georgia |
Here are the differences between web content writers' and digital marketing specialists' demographics:
| Web Content Writer | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 39.0% Female, 61.0% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 7.3% Unknown, 6.7% Hispanic or Latino, 13.5% Asian, 11.3% White, 60.8% American Indian and Alaska Native, 0.4% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 9% | 10% |