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What does a web content writer do?

Updated January 8, 2025
7 min read

As the name entails, the job of a website content writer is to produce or write relevant web content. Your duties and responsibilities may include checking for high-performing and relevant keywords, creating or copy editing to keep the reader informed and to promote a company's product or service, and producing engaging content that will attract visitors and keep on browsing the website. In addition, you will be responsible for creating useful and unique content aimed at the readers and not just for search engines.

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Web content writer responsibilities

Here are examples of responsibilities from real web content writer resumes:

  • Manage blog publishing calendar using SharePoint.
  • Freelance copywriting, articles, guides and brochure work.
  • Administer QA testing for project/platform releases, site launches and product listings.
  • Craft web content, including website copy and Facebook page posts, for sprinkler company.
  • Research companies' and industries to obtain industry trends and gather consumer focuse keywords for copywriting.
  • Develop and maintain an ongoing QA process to ensure data accuracy relate to content and product launches.
  • Create curriculum and teach classes to train campus users on social media platforms and WordPress content management system.
  • Used both HTML and XML to format content and work with technical teams to test content for appearance and functionality.
  • Establish and maintain customize websites utilizing WordPress.
  • Perform comparisons between Susquehanna and leading competitors on Facebook and general usability of website.
  • Create and support multiple internet and intranet sites, allowing for improve communications globally.
  • Proof and edit content and create PowerPoint and Word.doc presentations for various marketing, city council and business/project relate meetings.
  • Serve as a mentor/coach to cross-functional merchandising team and fellow content coordinators.

Web content writer skills and personality traits

We calculated that 8% of Web Content Writers are proficient in Search Engine Optimization, HTML, and Content Writing. They’re also known for soft skills such as Customer-service skills, Social perceptiveness, and Creativity.

We break down the percentage of Web Content Writers that have these skills listed on their resume here:

  • Search Engine Optimization, 8%

    Ghost writer for original search-engine friendly website copy using keyword research and search engine optimization strategies.

  • HTML, 7%

    Used both HTML and XML to format content and worked with technical teams to test content for appearance and functionality.

  • Content Writing, 5%

    Content writing, editing, creating artwork and preparing photographs for print directories.

  • Proofreading, 5%

    Provide editorial quality assurance in proofreading for grammar and editorial style.

  • Digital Content, 4%

    Author of digital content for business websites.

  • CSS, 4%

    Redesigned website using CSS, HTML5, and WordPress to improve appearance, layout, and ease of access.

"search engine optimization," "html," and "content writing" are among the most common skills that web content writers use at work. You can find even more web content writer responsibilities below, including:

Customer-service skills. One of the key soft skills for a web content writer to have is customer-service skills. You can see how this relates to what web content writers do because "webmasters have to respond politely and correctly to user questions and requests." Additionally, a web content writer resume shows how web content writers use customer-service skills: "researched different social media sites and apply them to paychex to improve customer retention and gain new clients. "

Creativity. This is an important skill for web content writers to perform their duties. For an example of how web content writer responsibilities depend on this skill, consider that "web developers often are involved in designing the appearance of a website and must make sure that it is appealing as well as functional." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a web content writer: "tracked and optimized google adwords keyword inventory. ".

Detail oriented. web content writer responsibilities often require "detail oriented." The duties that rely on this skill are shown by the fact that "web developers need to have an eye for detail, because a minor error in coding could cause an entire webpage to stop working." This resume example shows what web content writers do with detail oriented on a typical day: "assisted & executed a wide variety of details that involve direct mail, email campaigns & outbound calls. "

See the full list of web content writer skills

The three companies that hire the most web content writers are:

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Compare different web content writers

Web content writer vs. Digital marketing specialist

A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.

The annual salary of digital marketing specialists is $6,190 higher than the average salary of web content writers.Even though web content writers and digital marketing specialists are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require search engine optimization, html, and content writing in the day-to-day roles and responsibilities.

There are some key differences in the responsibilities of each position. For example, web content writer responsibilities require skills like "web pages," "web copy," "product description," and "facebook." Meanwhile a typical digital marketing specialist has skills in areas such as "digital marketing," "marketing campaigns," "email marketing," and "b testing." This difference in skills reveals the differences in what each career does.

Digital marketing specialists tend to make the most money working in the finance industry, where they earn an average salary of $70,504. In contrast, web content writers make the biggest average salary, $54,485, in the technology industry.On average, digital marketing specialists reach similar levels of education than web content writers. Digital marketing specialists are 0.7% less likely to earn a Master's Degree and 0.8% less likely to graduate with a Doctoral Degree.

Web content writer vs. Java developer

A Java developer is responsible for developing Java-based applications, including its strong efficiency and smooth operations for the clients and business' use. Java developers implement application designs, diagnosing ineffective processes, and conducting troubleshooting. A Java developer must ensure the stability of the application before launch to provide the best user experience. Software developers must have an excellent command of programming languages, software analysis, system codes, and other technical specifications. A software developer maintains a record of the processes and issues resolutions for reference and improvement opportunities.

Java developer positions earn higher pay than web content writer roles. They earn a $34,306 higher salary than web content writers per year.Only some things about these jobs are the same. Take their skills, for example. Web content writers and java developers both require similar skills like "html," "css," and "web pages" to carry out their responsibilities.

In addition to the difference in salary, there are some other key differences worth noting. For example, web content writer responsibilities are more likely to require skills like "search engine optimization," "content writing," "proofreading," and "digital content." Meanwhile, a java developer has duties that require skills in areas such as "java," "spring boot," "database," and "web application." These differences highlight just how different the day-to-day in each role looks.

Java developers earn a higher average salary than web content writers. But java developers earn the highest pay in the finance industry, with an average salary of $96,841. Additionally, web content writers earn the highest salaries in the technology with average pay of $54,485 annually.In general, java developers achieve higher levels of education than web content writers. They're 11.4% more likely to obtain a Master's Degree while being 0.8% less likely to earn a Doctoral Degree.

Web content writer vs. Senior java developer

A senior java developer's responsibilities will vary upon the industry or preference of a client. Aside from developing programs and applications, the tasks will also revolve around leading a team and overseeing the project's progress, coordinating with every workforce member, conducting extensive research, testing, and analysis, troubleshooting, and designing. It is also essential to detect and resolve issues as soon as possible, implement guidelines, keep detailed documentation about the project, and devise strategies to improve the workforce and workflow.

On average, senior java developers earn higher salaries than web content writers, with a $52,598 difference per year.By looking over several web content writers and senior java developers resumes, we found that both roles require similar skills in their day-to-day duties, such as "html," "css," and "web pages." But beyond that, the careers look very different.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from web content writer resumes include skills like "search engine optimization," "content writing," "proofreading," and "digital content," whereas a senior java developer is more likely to list skills in "java," "spring boot," "database," and "web application. "

Senior java developers earn the best pay in the retail industry, where they command an average salary of $118,398. Web content writers earn the highest pay from the technology industry, with an average salary of $54,485.Most senior java developers achieve a higher degree level compared to web content writers. For example, they're 16.1% more likely to graduate with a Master's Degree, and 0.7% more likely to earn a Doctoral Degree.

Web content writer vs. Net developer

A NET developer specializes in crafting and producing various software and information systems through extensive computer and information technology knowledge. A NET developer's responsibilities range from designing and developing applications, generating codes and building a secure database, implementing regulations, and providing continuous support and maintenance. A NET developer must also have an active line of communication and coordination as there are instances when one's work revolves in a team setting or meets particular demands or specifications from a client.

Net developers tend to earn a higher pay than web content writers by an average of $34,815 per year.While their salaries may vary, web content writers and net developers both use similar skills to perform their duties. Resumes from both professions include skills like "html," "css," and "web pages. "While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "search engine optimization," "content writing," "proofreading," and "digital content" are skills that commonly show up on web content writer resumes. On the other hand, net developers use skills like sql server, t-sql, c # .net, and database on their resumes.The retail industry tends to pay the highest salaries for net developers, with average annual pay of $94,650. Comparatively, the highest web content writer annual salary comes from the technology industry.In general, net developers hold higher degree levels compared to web content writers. Net developers are 7.9% more likely to earn their Master's Degree and 0.9% less likely to graduate with a Doctoral Degree.

Types of web content writer

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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