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What does a web graphic designer do?

Updated January 8, 2025
9 min read
Quoted expert
Dr. Sarah Satterfield Ph.D.
What does a web graphic designer do

A web graphic designer specializes in the aesthetics and functionality of a web platform, software, and other applications. They are primarily responsible for building a platform that adheres to the subject's purpose and the client's preferred theme while prioritizing an easy-to-use and navigate interface. They must conduct regular testing and maintenance on the platform to ensure its efficiency and significance to the brand involved. Furthermore, a web graphic designer may work independently or work for a company, usually within a team setting.

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Web graphic designer responsibilities

Here are examples of responsibilities from real web graphic designer resumes:

  • Manage and develop a stream line Intranet site for better communication purposes and quicker access to documents and company information
  • Close collaboration with Java developers to create and design variety of websites for both personal and business use in HTML CSS.
  • Develop page layout with cool navigation buttons with animation using JQuery plugins.
  • Improve overall styling and styling issues on iPad app, mostly utilizing CSS3 and jQuery.
  • Enhance SEM / SEO strategy to place company at top of Google search for relevant keywords.
  • Assist with all aspect of project lifecycle from concept storyboards, sketch through wire frames to final design.
  • Develop CSS styles to maintain the uniformity of all the screens throughout the application and positioning of screen objects.
  • Utilize CSS coding to create classes to standardize the web interface and improve its layouts to make it more appealing.
  • Create, publish and share news, announcements and images for social media outlets, Facebook, to create pages traffic
  • Conceptualize and develop portfolio website.
  • Produce print collateral including hundreds/thousands flyers.
  • Specialize in social media marketing/networking and SEO.
  • Design and execute all development for portfolio website.
  • Design logo and various graphics and promotional flyers for organization.
  • Design dynamic custom graphics and multimedia integration for PowerPoint presentations.

Web graphic designer skills and personality traits

We calculated that 7% of Web Graphic Designers are proficient in Graphic Design, WordPress, and HTML. They’re also known for soft skills such as Analytical skills, Artistic ability, and Communication skills.

We break down the percentage of Web Graphic Designers that have these skills listed on their resume here:

  • Graphic Design, 7%

    Developed and maintained company website, and provided graphic design services to improve visual functionality of mobile applications.

  • WordPress, 6%

    Maintained and updated the organization WordPress website.

  • HTML, 6%

    Work samples: http://www.martytornil.com/GhostSolutions/index.html, http://www.martytornil.com/GeoTrustBanners/index.html, http://www.martytornil.com/FireSheep/index.html

  • CSS, 6%

    Utilized CSS coding to create classes to standardize the web interface and improve its layouts to make it more appealing.

  • Adobe Photoshop, 5%

    Developed digital images using photo-editing software such as Adobe PhotoShop and SnagIt.

  • Website Design, 5%

    Created original website design ideas that brought simplicity and intuitiveness to the user experience.

"graphic design," "wordpress," and "html" are among the most common skills that web graphic designers use at work. You can find even more web graphic designer responsibilities below, including:

Analytical skills. To carry out their duties, the most important skill for a web graphic designer to have is analytical skills. Their role and responsibilities require that "graphic designers must be able to perceive their work from their consumers’ point of view to ensure that the designs convey the client’s message." Web graphic designers often use analytical skills in their day-to-day job, as shown by this real resume: "managed data migrations and sharepoint integration for corporate intranet with external consultants. "

Artistic ability. Many web graphic designer duties rely on artistic ability. "graphic designers must be able to create designs that are artistically interesting and appealing to clients and consumers," so a web graphic designer will need this skill often in their role. This resume example is just one of many ways web graphic designer responsibilities rely on artistic ability: "assisted in the creation of graphic designs perform various office and clerical tasks used artistic capabilities to create designs for clients"

Communication skills. web graphic designers are also known for communication skills, which are critical to their duties. You can see how this skill relates to web graphic designer responsibilities, because "graphic designers must communicate with clients, customers, and other designers to ensure that their designs accurately and effectively convey information." A web graphic designer resume example shows how communication skills is used in the workplace: "assisted with ad hoc projects involving web design, digital and print communication, and photography. "

Computer skills. A big part of what web graphic designers do relies on "computer skills." You can see how essential it is to web graphic designer responsibilities because "most graphic designers use specialized graphic design software to prepare their designs." Here's an example of how this skill is used from a resume that represents typical web graphic designer tasks: "generate creative computer graphics, graphic elements and photography for visual presentation enhancement. "

Time-management skills. A commonly-found skill in web graphic designer job descriptions, "time-management skills" is essential to what web graphic designers do. Web graphic designer responsibilities rely on this skill because "graphic designers often work simultaneously on multiple projects, each with a different deadline." You can also see how web graphic designer duties rely on time-management skills in this resume example: "designed an interactive easy to use sharepoint system worked directly with programmers and the marketing department to finish the project on time"

Creativity. Lastly, "creativity" is an important element of what a web graphic designer does. Web graphic designer responsibilities require this skill because "graphic designers must be able to think of new approaches to communicating ideas to consumers." This resume example highlights how web graphic designer duties rely on this skill: "formatted text, created intranet web pages to approve creative across the country with departments/divisions of company in other states. "

All web graphic designer skills

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Compare different web graphic designers

Web graphic designer vs. Associate designer

An Associate Designer helps in developing sketches on paper and in graphic design software. They usually are supervised by the junior staff and interns.

If we compare the average web graphic designer annual salary with that of an associate designer, we find that associate designers typically earn a $4,196 higher salary than web graphic designers make annually.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both web graphic designer and associate designer positions are skilled in graphic design, adobe photoshop, and adobe illustrator.

There are some key differences in the responsibilities of each position. For example, web graphic designer responsibilities require skills like "wordpress," "html," "css," and "website design." Meanwhile a typical associate designer has skills in areas such as "cad," "customer service," "design projects," and "human centered design." This difference in skills reveals the differences in what each career does.

Associate designers earn the highest salaries when working in the retail industry, with an average yearly salary of $61,366. On the other hand, web graphic designers are paid more in the technology industry with an average salary of $56,507.The education levels that associate designers earn slightly differ from web graphic designers. In particular, associate designers are 0.4% more likely to graduate with a Master's Degree than a web graphic designer. Additionally, they're 0.1% more likely to earn a Doctoral Degree.

Web graphic designer vs. Assistant designer

Assistant designers act as administrative support to senior designers in creating innovative designs by negotiating with the vendors about the prices of decoration materials. They are keen and up-to-date to the latest fashion and trends by conducting surveys and research. They are exceptionally creative and innovative and have excellent IT skills as they use illustration, typography, and photography layouts in the design process. However, being an assistant designer, career development relies on his/her /her specialism, reputation, and experience depending on how its opportunities are influenced by the company he/she works for.

A career as a assistant designer brings a lower average salary when compared to the average annual salary of a web graphic designer. In fact, assistant designers salary is $99 lower than the salary of web graphic designers per year.A few skills overlap for web graphic designers and assistant designers. Resumes from both professions show that the duties of each career rely on skills like "adobe photoshop," "adobe illustrator," and "powerpoint. "

In addition to the difference in salary, there are some other key differences worth noting. For example, web graphic designer responsibilities are more likely to require skills like "graphic design," "wordpress," "html," and "css." Meanwhile, an assistant designer has duties that require skills in areas such as "tech packs," "line sheets," "trend research," and "garment construction." These differences highlight just how different the day-to-day in each role looks.

On average, assistant designers earn a lower salary than web graphic designers. Some industries support higher salaries in each profession. Interestingly enough, assistant designers earn the most pay in the construction industry with an average salary of $57,526. Whereas web graphic designers have higher pay in the technology industry, with an average salary of $56,507.Average education levels between the two professions vary. Assistant designers tend to reach similar levels of education than web graphic designers. In fact, they're 0.9% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for web graphic designers in the next 3-5 years?

Dr. Sarah Satterfield Ph.D.

Department Chair Visual and Performing Arts, Professor of Music and Humanities, College of Central Florida

Technology is constantly evolving and changing the way we experience the arts, generally for the better. I anticipate great strides in the fields of digital media and digital music. Technology affords us the opportunity to connect with a larger, more global audience on the one hand, and also kindle, in a younger generation, an interest in the arts.

Web graphic designer vs. Graphic artist

A graphic artist is either an illustrator or an animator who creates art work that will be used in graphic projects such as advertisements, posters, or even book covers. Although a graphic artist has his/her own style of artwork, he/she may be often commissioned to create art specifically for a particular project. A graphic artist may work with a graphic designer in order to convey the overall message of a project. The portfolio of a graphic artist includes cartoons, illustrations, and graphic novels.

On average, graphic artists earn higher salaries than web graphic designers, with a $2,326 difference per year.Using the responsibilities included on web graphic designers and graphic artists resumes, we found that both professions have similar skill requirements, such as "graphic design," "html," and "css.rdquo;

The required skills of the two careers differ considerably. For example, web graphic designers are more likely to have skills like "wordpress," "website design," "html css," and "email campaigns." But a graphic artist is more likely to have skills like "art direction," "posters," "design concepts," and "sample layouts."

Graphic artists earn the best pay in the non profits industry, where they command an average salary of $68,382. Web graphic designers earn the highest pay from the technology industry, with an average salary of $56,507.Most graphic artists achieve a similar degree level compared to web graphic designers. For example, they're 1.7% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.

Web graphic designer vs. Visual designer

A visual designer is someone who creates designs for a variety of platforms such as Internet and intranet sites, games, and wearables. The duties of visual designers depend on the specific project or industry in which they are working. Duties include creating user-centered interaction models, working with information technology and business teams to resolve complex issues, and designing logos, icons, and infographics. The qualifications to become a visual designer include possessing strong problem-solving, communication, and negotiation skills and obtaining a bachelor's degree in design.

Visual designers tend to earn a higher pay than web graphic designers by an average of $33,921 per year.While their salaries may vary, web graphic designers and visual designers both use similar skills to perform their duties. Resumes from both professions include skills like "graphic design," "wordpress," and "html. "

Even though a few skill sets overlap between web graphic designers and visual designers, there are some differences that are important to note. For one, a web graphic designer might have more use for skills like "brochures," "flyers," "html5," and "adobe dreamweaver." Meanwhile, some responsibilities of visual designers require skills like "visual design," "visualization," "design solutions," and "style guides. "

The start-up industry tends to pay the highest salaries for visual designers, with average annual pay of $121,675. Comparatively, the highest web graphic designer annual salary comes from the technology industry.In general, visual designers hold similar degree levels compared to web graphic designers. Visual designers are 3.8% more likely to earn their Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.

Types of web graphic designer

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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