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Become A Web Manager

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Working As A Web Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $80,000

    Average Salary

What Does A Web Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Web Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Web Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Web Site Manager 3.2 years
Web Manager 3.0 years
Lead Web Designer 2.3 years
Web Specialist 2.3 years
Web Designer 2.1 years
Content Manager 2.0 years
Top Careers Before Web Manager
Internship 11.1%
Manager 5.0%
Cashier 4.8%
Volunteer 4.1%
Webmaster 3.9%
Consultant 3.7%
Editor 3.2%
Top Careers After Web Manager
Owner 7.0%
Internship 6.5%
Consultant 5.9%
Manager 5.7%
Cashier 3.9%
Volunteer 3.7%

Do you work as a Web Manager?

Web Manager Demographics

Gender

Male

50.0%

Female

39.8%

Unknown

10.3%
Ethnicity

White

60.3%

Hispanic or Latino

14.7%

Black or African American

10.8%

Asian

10.3%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

41.5%

French

12.9%

German

7.5%

Korean

4.8%

Chinese

4.8%

Mandarin

4.1%

Italian

4.1%

Portuguese

3.4%

Japanese

3.4%

Arabic

3.4%

Russian

2.7%

Cantonese

1.4%

Polish

1.4%

Swahili

0.7%

Swedish

0.7%

Hmong

0.7%

Hindi

0.7%

Danish

0.7%

Macedonian

0.7%

Welsh

0.7%
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Web Manager Education

Schools

University of Phoenix

11.1%

New York University

8.4%

University of Maryland - University College

5.6%

University of Florida

5.6%

Texas A&M University

5.3%

San Jose State University

5.3%

University of Washington

5.0%

San Francisco State University

4.6%

Pennsylvania State University

4.6%

University of Texas at Austin

4.6%

University of Colorado at Boulder

4.3%

Indiana University Bloomington

4.3%

Michigan State University

4.0%

Temple University

4.0%

Georgia State University

4.0%

Western Michigan University

4.0%

Full Sail University

4.0%

University of Maryland - College Park

3.7%

George Mason University

3.7%

Boston University

3.7%
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Majors

Business

15.9%

Computer Science

9.9%

Communication

9.3%

Graphic Design

7.3%

Marketing

7.2%

English

5.9%

Journalism

4.9%

Computer Information Systems

4.9%

Fine Arts

4.7%

Information Technology

4.2%

Psychology

4.0%

Computer Applications

3.3%

Photography

3.2%

Political Science

2.6%

Management

2.5%

Education

2.4%

Public Relations

2.2%

Information Systems

2.0%

Management Information Systems

1.8%

Computer Engineering

1.8%
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Degrees

Bachelors

51.8%

Masters

18.2%

Other

16.1%

Associate

7.5%

Certificate

3.8%

Doctorate

1.8%

Diploma

0.7%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$80,000
View Detailed Salary Report
$49,000
Min 10%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$131,000
Max 90%
Best Paying Company
Dropbox
Highest Paying City
Seattle, WA
Highest Paying State
Washington
Avg Experience Level
2.6 years
How much does a Web Manager make at top companies?
The national average salary for a Web Manager in the United States is $80,955 per year or $39 per hour. Those in the bottom 10 percent make under $49,000 a year, and the top 10 percent make over $131,000.

Real Web Manager Salaries

Job Title Company Location Start Date Salary
Web Strategy Manager Populus Group Detroit, MI Aug 17, 2015 $135,446
Web Manager Lionbridge Technologies Waltham, MA Jul 13, 2016 $120,910
Web Manager Brocade Communications Systems, Inc. San Jose, CA Dec 29, 2010 $120,000
Web Manager Brocade Communications Systems, Inc. San Jose, CA Mar 27, 2012 $120,000
Web Manager Brocade Communications Systems, Inc. San Jose, CA Mar 01, 2010 $120,000
Manager, Websphere Lombardi Edition IBM Corporation Austin, TX Oct 18, 2010 $112,084 -
$160,528
Web Manager Numann Technologies, Inc. Mountain View, CA Dec 11, 2012 $109,138
Website Manager College of American Pathologists Northfield, IL Oct 29, 2015 $103,626
Web Manager Numann Technologies, Inc. San Jose, CA Nov 01, 2016 $100,277
Web Manager Numann Technologies, Inc. San Jose, CA Sep 22, 2016 $100,277
Web Manager Numann Technologies, Inc. San Jose, CA Aug 06, 2015 $100,277
Manager-Web Analytics and E Comcast Cable Communications, LLC Philadelphia, PA Aug 10, 2009 $100,000
Geospatial Web Manager Newmont International Services Limited Englewood, CO May 09, 2016 $99,047
Technical Web Manager Rosetta Stone Ltd. Arlington, VA May 06, 2013 $95,300 -
$107,499
Digital Visual Arts and Web Manager Iconics Foxborough, MA May 15, 2015 $94,910
Website Manager Nginx Software, Inc. San Francisco, CA Apr 22, 2016 $90,000
Web Manager Numann Technologies, Inc. Folsom, CA Jul 16, 2012 $86,195
Web Manager Incase Designs Corp. San Francisco, CA Oct 01, 2013 $85,093 -
$116,288
Web Manager Lionbridge Technologies, Inc. Fort Smith, AR Oct 01, 2015 $85,000
Web Manager Lionbridge Technologies, Inc. Fort Smith, AR Dec 09, 2016 $85,000
Web Manager-Ecommunications Abbott Laboratories Santa Ana, CA Jul 02, 2010 $84,852
Senior Web Manager General Conference of Seventh-Day Adventists Silver Spring, MD Jun 03, 2015 $77,900
Senior Web Manager General Conference of Seventh-Day Adventists Silver Spring, MD May 05, 2016 $77,900
Web Manager Socket Mobile, Inc. Newark, CA Jun 14, 2010 $76,000
Senior Web Manager General Conference of Seventh-Day Adventist Silver Spring, MD Jun 03, 2012 $75,566
Website Optimization Manager Comm Group Inc. Plano, TX Apr 01, 2012 $75,000
Website Manager Fox News Network LLC New York, NY Jan 13, 2010 $75,000
Website Optimization Manager Cheapcaribbean.com, Inc. Plano, TX Feb 23, 2012 $75,000

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Top Skills for A Web Manager

  1. Company Website
  2. Online
  3. Web Application
You can check out examples of real life uses of top skills on resumes here:
  • Managed company website updates, and redesigned information architecture for all sites
  • Created an online style guide that adheres to the FIA brand to promote consistency in both print publications and online.
  • Managed all corporate web applications, including Project Management for internal application development and design.
  • Managed the website through major redesigns and conversion from home-grown publishing approaches to established content management systems.
  • Managed email communications coming through the university's top pages and dynamically redirected inquires to the proper department or organization.

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Top 10 Best States for Web Managers

  1. Virginia
  2. Washington
  3. District of Columbia
  4. Massachusetts
  5. New Jersey
  6. Georgia
  7. Minnesota
  8. Connecticut
  9. California
  10. Maryland
  • (286 jobs)
  • (112 jobs)
  • (103 jobs)
  • (175 jobs)
  • (189 jobs)
  • (113 jobs)
  • (83 jobs)
  • (47 jobs)
  • (646 jobs)
  • (142 jobs)

Top Web Manager Employers

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Jobs From Top Web Manager Employers

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