How to hire a web manager

How to hire a web manager, step by step

Here's a step-by-step web manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a web manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new web manager
• Step 8: Go through the hiring process checklist

What does a web manager do?

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1. Identify your hiring needs

   Before you start hiring a web manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A web manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, web managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents web manager salaries for various positions.

   Type of Web Manager	Description	Hourly rate
   Web Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$25-60
   Business Development And Marketing Manager	The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations... Show more	$24-53
   Marketing And Operations Manager	A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure... Show more	$34-58

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • WordPress
   • Html Css
   • B Testing
   • Google Analytics
   • HTML
   • Web Content
   • CSS
   • Emerging Technologies
   • Facebook
   • Project Management
   • User Experience
   • Web Design
   • JavaScript

   Check all skills

   Responsibilities:

   • Plan workflow and train catalog editors to manage XML.
   • Utilize 3scale tool to manage the API accessibility for external users.
   • Manage UI flow, technical standards, development and maintenance for these tools.
   • Manage the QA process from the business side to ensure that the proper test plans are executed.
   • Manage site content including a graphic image library and product catalog using various tools including HTML and content management software.
   • Design and manage daily and monthly e-newsletters publish in XML and deliver to subscribers via e-mail in ASCII and HTML formats.

   More web manager duties

3. Make a budget

   Including a salary range in the web manager job description is a good way to get more applicants. A web manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a web manager in Arkansas may be lower than in Hawaii, and an entry-level engineer typically earns less than a senior-level web manager. Additionally, a web manager with lots of experience in the field may command a higher salary as a result.

   Average web manager salary

   $82,696yearly

   $39.76 hourly rate

   ---

   Entry-level web manager salary

   $54,000 yearly salary

   Updated December 14, 2025

   Average web manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$103,533	$50
   2	Washington	$99,237	$48
   3	Arizona	$93,495	$45
   4	District of Columbia	$91,586	$44
   5	Pennsylvania	$87,584	$42
   6	Connecticut	$86,881	$42
   7	Colorado	$86,065	$41
   8	Ohio	$85,677	$41
   9	Indiana	$85,207	$41
   10	Virginia	$84,484	$41
   11	Massachusetts	$83,218	$40
   12	New York	$82,871	$40
   13	Maryland	$82,510	$40
   14	Georgia	$82,370	$40
   15	North Carolina	$80,226	$39
   16	Utah	$76,521	$37
   17	Illinois	$73,777	$35
   18	Iowa	$73,592	$35
   19	Alabama	$73,128	$35
   20	Michigan	$71,980	$35

   Average web manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$170,765	$82.10	687
   2	Paul, Weiss, Rifkind, Wharton & Garrison	$150,135	$72.18
   3	Twitter	$143,140	$68.82	5
   4	Lazard	$134,329	$64.58
   5	Brocade Services Corporation	$133,348	$64.11
   6	Mitsubishi Motors	$131,527	$63.23	1
   7	A.M. Best	$130,132	$62.56
   8	8x8	$128,850	$61.95	1
   9	RingCentral	$128,733	$61.89	4
   10	Autodesk	$121,178	$58.26	16
   11	SAS Institute	$120,145	$57.76	4
   12	Altar'd State	$118,814	$57.12	1
   13	Salesforce	$117,219	$56.36	86
   14	Pwc	$113,653	$54.64	800
   15	CLEAResult	$112,395	$54.04	4
   16	Weil	$109,510	$52.65	1
   17	Forcepoint	$109,316	$52.56	3
   18	Merrimack College	$99,649	$47.91
   19	Alteryx	$98,465	$47.34	1
   20	Allied Electronics & Automation	$91,828	$44.15

4. Writing a web manager job description

   A job description for a web manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a web manager job description:

   Web manager job description example

   About the Role
   
   The Website Optimization Manager plays a critical role in managing the website and landing pages for lead generation. You will report to the Manager of Web Development and will involve collaboration with all departments within the Corporate Marketing department.
   
   The Web Optimization Manager will be responsible for CRO and lead generation for scorpion. Co and our landing pages for Scorpion. You are an expert at creating A/B tests - including the planning documents detailing how the user flows through the funnel - and you understand that your decisions will be driven by the data, not the latest shiny object in Website design or user experience.
   
   You are an analytical genius, a strategic thinker, and a methodical marketer who understands the fundamental elements that build website traffic and converts those visitors into qualified leads. Strong candidates will also know what CRO means (perhaps you've had the title “CRO manager” for an advertising agency?) and embrace methodologies that constantly improve lead conversions.
   
   This position requires a high-energy, self-motivated individual that thrives in a fast-paced environment. It is ideal for someone who is eager to make an impact and possesses the talent and ability to get measurable results quickly. You must be thoughtful about the customer journey and understand our products and services value to their bottom line. You have spent some time generating leads for a business-to-business marketing team either as a consultant or on the team.
   What your success will look like Responsible for our website and landing pages to ensure they drive qualified leads on mobile first, then desktop. Create compelling landing pages with killer user experiences to capture marketing qualified leads (MQLs), prospect opt-in's and product sales. Develop website roadmap and website/landing page release schedules. Write and edit compelling page copy that attracts organic traffic to the website or landing page. Analyze website & landing page performance, provide regular reporting and insights and find ways to improve conversion rate.Develop, implement, and analyze A/B split and multivariate testing scenarios for landing pages and popular content pages on the website(s). Recommend actions to maximize clicks, conversions, and lead generation efforts from paid and earned media channels.Collaborate with creative and development to maintain a seamless U/X from public-facing lead generation pages into the product. Use data to drive strategy and action plans Provide weekly/monthly/quarterly reports and insights to management about visitor and prospect behavior (to optimize lead conversion)
   Who you are and what you bring Five years+ of experience managing lead generation websites Expert working knowledge of conversion rate optimization (CRO) and A/B testing Proven success and experience working with landing page systems like Marketo and Google Optimize.Fluent in CRO and advanced understanding of organic search concepts (If you don't know what these are, please do not apply) Expertise using web analytics and data to drive decisions, identify opportunities, and validate the success of key site changes/enhancements.Advanced or expert knowledge and experience using Google Analytics.Strong writing skills, particularly for lead generation landing pages.Ability to manage multiple projects in a fast-paced, deadline-driven environment.Passionate marketer who is not afraid to take the initiative, try new things, sometimes fail, and learn from those mistakes.Highly collaborative team player who seeks to understand and listen before recommending improvements.Strong work ethic and commitment to diving into the details demanded flawless execution.
   ***Ideally, located in Salt Lake City, Utah, open to the Remote US

   Copy this example

   

5. Post your job

   There are a few common ways to find web managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   To find web manager candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Your first interview with web manager candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new web manager

   Once you've decided on a perfect web manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   Once that's done, you can draft an onboarding schedule for the new web manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a web manager?