Web manager job description

About the Role

The Website Optimization Manager plays a critical role in managing the website and landing pages for lead generation. You will report to the Manager of Web Development and will involve collaboration with all departments within the Corporate Marketing department.

The Web Optimization Manager will be responsible for CRO and lead generation for scorpion. Co and our landing pages for Scorpion. You are an expert at creating A/B tests - including the planning documents detailing how the user flows through the funnel - and you understand that your decisions will be driven by the data, not the latest shiny object in Website design or user experience.

You are an analytical genius, a strategic thinker, and a methodical marketer who understands the fundamental elements that build website traffic and converts those visitors into qualified leads. Strong candidates will also know what CRO means (perhaps you've had the title “CRO manager” for an advertising agency?) and embrace methodologies that constantly improve lead conversions.

This position requires a high-energy, self-motivated individual that thrives in a fast-paced environment. It is ideal for someone who is eager to make an impact and possesses the talent and ability to get measurable results quickly. You must be thoughtful about the customer journey and understand our products and services value to their bottom line. You have spent some time generating leads for a business-to-business marketing team either as a consultant or on the team.
What your success will look like Responsible for our website and landing pages to ensure they drive qualified leads on mobile first, then desktop. Create compelling landing pages with killer user experiences to capture marketing qualified leads (MQLs), prospect opt-in's and product sales. Develop website roadmap and website/landing page release schedules. Write and edit compelling page copy that attracts organic traffic to the website or landing page. Analyze website & landing page performance, provide regular reporting and insights and find ways to improve conversion rate.Develop, implement, and analyze A/B split and multivariate testing scenarios for landing pages and popular content pages on the website(s). Recommend actions to maximize clicks, conversions, and lead generation efforts from paid and earned media channels.Collaborate with creative and development to maintain a seamless U/X from public-facing lead generation pages into the product. Use data to drive strategy and action plans Provide weekly/monthly/quarterly reports and insights to management about visitor and prospect behavior (to optimize lead conversion)
Who you are and what you bring Five years+ of experience managing lead generation websites Expert working knowledge of conversion rate optimization (CRO) and A/B testing Proven success and experience working with landing page systems like Marketo and Google Optimize.Fluent in CRO and advanced understanding of organic search concepts (If you don't know what these are, please do not apply) Expertise using web analytics and data to drive decisions, identify opportunities, and validate the success of key site changes/enhancements.Advanced or expert knowledge and experience using Google Analytics.Strong writing skills, particularly for lead generation landing pages.Ability to manage multiple projects in a fast-paced, deadline-driven environment.Passionate marketer who is not afraid to take the initiative, try new things, sometimes fail, and learn from those mistakes.Highly collaborative team player who seeks to understand and listen before recommending improvements.Strong work ethic and commitment to diving into the details demanded flawless execution.
***Ideally, located in Salt Lake City, Utah, open to the Remote US

Chronicle Books seeks an Associate Website Manager to handle website associated duties, plan and implement promotions, and leverage other direct-to-consumer marketing tools to drive sales on the Chronicle Books website. In addition, the Associate Website Manager will update the promotions and content calendar, work closely with colleagues in Sales and Marketing, and assist with direct sales marketing campaigns and other marketing projects.

The person in this role will create a yearlong promotion and content calendar, partner with the Brand Creative Services team, manage ecommerce email and SMS programs, and coordinate and implement Google Ads strategy for ecommerce and custom publishing. They will test strategies to increase referrals from social sites, assist with writing content for product pages, and issue monthly reports while also researching/implementing additional marketing opportunities. Working with Operations, the customer service team, Finance, and IT will also be part of this important role as will tracking down site performance issues and working through resolutions.
Requirements

Applicants will need a minimum of three years of ecommerce, customer service, and marketing experience. They should have knowledge of Shopify Plus, Google Ads, Klaviyo, Attentive, basic HTML, Google Analytics, Google Ads, Google Tag Manager and Microsoft Office along with basic Photoshop skills. They should also be organized, detailed-oriented, and have the ability to handle multiple projects simultaneously. Strong written and verbal communication skills will be needed and applicants should have self-direction, tact, diplomacy and a clear, courteous and professional manner when dealing with internal and external audiences.

Please submit a resume and cover letter. The person in this San Francisco-based role will be part of a hybrid work schedule that includes days worked remotely and days worked in our office. Please note that this job description is not designed to cover all activities required of the employee. We expect the Associate Website Manager to commit to the open exchange of ideas and help sustain and champion an atmosphere of collaboration, mutual accountability, and trust at Chronicle Books. They will be expected to observe and model policies that promote the company's vision and a diverse, equitable, inclusive, and collaborative culture.

We are committed to fostering an inclusive company culture that respects and promotes diverse backgrounds and points of view. We look for candidates who will add to our culture and support the company's vision of a diverse, equitable, inclusive, and collaborative workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. We are proud to be an equal opportunity employer. If you are excited about this role but do not meet 100% of the qualifications listed above, we still encourage you to apply.

Benefits

Chronicle Books offers a full suite of benefits, including but not limited to: medical, dental, and vision insurance, 401k, a profit share plan, three weeks of paid vacation to start, two weeks of sick time per year, and company holidays, including a paid winter break between Christmas Day and New Year's Day, paid family, maternity, and paternity leave, commuter benefits, long-term disability insurance, annual tuition assistance, annual wellness stipend, and more.

Responsibilities

• Manage website content and user interface updates, site audits, and archival process. Create and manage customer journeys and website personalization.
• Collaborate with internal cross-functional teams and vendors to create and execute design enhancements and user experience improvements leveraging Sitecore capabilities.
• Identify, prioritize and execute changes and optimizations based on business needs, analytics, split (A/B) testing, data and metrics.
• Partner with team members in website and content strategy creation, planning and execution.
• Conduct user, SEO and analytics research to help guide strategy, improve user experience, and expand website traffic to stimulate engagement and grow prospect/customer base .
• Monitor and maintain website accessibility with application and adherence to federal regulations and guidelines such as Section 508 of the Rehabilitation Act and Web Content Accessibility Guidelines, and execute updates via platform.
• Establish business goals in collaboration with internal lines of business, review and monitor analytics, track and report on metrics and prioritize projects to pursue based on market analysis and strategic business goals
• Coordinate website projects in consultation with stakeholders and vendors for content, design, implementation, timing and costs
• Troubleshoot site as needed, identifying and solving issues through collaboration with impacted parties, stakeholders, and vendors.
• Support digital marketing initiatives related to driving website traffic including campaigns, social media, email, and SEO.

Qualifications Required Education

Bachelor Degree or the equivalent experience. Specialty: Marketing, Communications, Digital, or other applicable.

Required Experience

3 or more years content management to include at least 2 years with Sitecore Experience Platform.

3 or more years working knowledge of web technologies HTML, CSS, JavaScript and Google Analytics/Web Master Tools.

Preferred Experience

1 or more years backend web development experience.

This role may perform other job duties as assigned by the manager. Each employee of the Organization, regardless of position, is accountable for reading, understanding and acting on the contents of all Company-assigned and/or job related Compliance Programs, regulations and policies and procedures, as well as ensure that all Compliance Training assignments are completed by established due dates. This includes but is not limited to, understanding and identifying compliance risks impacting their department(s), ensuring compliance with applicable laws or regulations, and escalating compliance risks to the appropriate level of management. Sponsorship Statement As a condition of employment, individuals must be authorized to work in the United States without sponsorship for a work visa by Fulton Bank currently or in the future. EEO Statement Fulton Bank (“Fulton”) is an equal opportunity employer and is committed to providing equal employment opportunity for all qualified persons. Fulton will recruit, hire, train and promote persons in all job titles, and ensure that all other personnel actions are administered, without regard to race, color, religion, creed, sexual orientation, national origin, citizenship, gender, gender identity, age, genetic information, marital status, disability, covered veteran status, or any other legally protected status. We can recommend jobs specifically for you! Click here to get started.