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Web manager salary
Average web manager salary
$82,696
Understanding Web Manager Salaries
The role of a Web Manager is integral to any organization that relies on digital platforms. With an average salary of $82,696 per year, Web Managers play a key role in driving online strategy and execution. Their responsibilities can include managing website content, optimizing user experience, and analyzing performance metrics.
Factors Influencing Salary
Several factors can affect a Web Manager's salary:
- Experience Level: Entry-level managers can expect lower salaries, while those with extensive experience can earn significantly more.
- Industry: Web Managers in tech companies may earn higher salaries compared to those in non-profits.
- Location: Salaries vary by state, with metropolitan areas often offering higher compensation due to the cost of living.
Salary Variation by Region
Web Managers in states like California and New York often command higher salaries, reflecting the demand for digital expertise in these regions. Additionally, companies are increasingly recognizing the value of skilled Web Managers, leading to competitive compensation packages.
By staying informed about industry trends and continually developing skills, Web Managers can enhance their career prospects and salary potential.
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Where can a Web Manager earn more?
Web manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level web manager | $61,400 | $29.51 |
| Mid-level web manager | $65,600 | $31.52 |
| Senior-level web manager | $149,000 | $71.71 |
Web manager salary estimates from across the web
Average web manager salary by state
The highest-paying states for web managers are Hawaii, Washington, and California. The lowest average web manager salary states are Arkansas, South Carolina, and Texas.
- State view
- County view
Highest paying states for web managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $97,921 | $47.08 |
| 2 | California | $97,552 | $46.90 |
| 3 | Arizona | $93,016 | $44.72 |
| 4 | Delaware | $92,225 | $44.34 |
| 5 | Pennsylvania | $87,124 | $41.89 |
| 6 | Connecticut | $88,081 | $42.35 |
| 7 | Oregon | $85,842 | $41.27 |
| 8 | Wisconsin | $86,607 | $41.64 |
| 9 | Hawaii | $108,341 | $52.09 |
| 10 | District of Columbia | $91,558 | $44.02 |
| 11 | Ohio | $85,361 | $41.04 |
| 12 | Colorado | $85,895 | $41.30 |
| 13 | Indiana | $85,002 | $40.87 |
| 14 | Georgia | $82,188 | $39.51 |
| 15 | Virginia | $84,093 | $40.43 |
| 16 | Nevada | $84,675 | $40.71 |
| 17 | Rhode Island | $80,563 | $38.73 |
| 18 | Massachusetts | $83,425 | $40.11 |
| 19 | New Jersey | $83,584 | $40.18 |
| 20 | North Carolina | $79,148 | $38.05 |
| 21 | Idaho | $80,421 | $38.66 |
| 22 | New York | $82,404 | $39.62 |
| 23 | Minnesota | $78,544 | $37.76 |
| 24 | Montana | $80,228 | $38.57 |
| 25 | Utah | $76,755 | $36.90 |
| 26 | North Dakota | $78,706 | $37.84 |
| 27 | Maryland | $82,452 | $39.64 |
| 28 | West Virginia | $78,667 | $37.82 |
| 29 | Wyoming | $76,676 | $36.86 |
| 30 | Kentucky | $75,778 | $36.43 |
| 31 | Missouri | $76,123 | $36.60 |
| 32 | Vermont | $74,664 | $35.90 |
| 33 | Tennessee | $73,324 | $35.25 |
| 34 | Illinois | $73,586 | $35.38 |
| 35 | Maine | $75,452 | $36.27 |
| 36 | Iowa | $74,101 | $35.63 |
| 37 | New Mexico | $74,170 | $35.66 |
| 38 | South Dakota | $73,270 | $35.23 |
| 39 | Nebraska | $71,380 | $34.32 |
| 40 | Alabama | $72,854 | $35.03 |
| 41 | Michigan | $71,752 | $34.50 |
| 42 | New Hampshire | $72,134 | $34.68 |
| 43 | Alaska | $75,833 | $36.46 |
| 44 | Kansas | $71,880 | $34.56 |
| 45 | Arkansas | $70,426 | $33.86 |
| 46 | Mississippi | $72,598 | $34.90 |
| 47 | Texas | $68,129 | $32.75 |
| 48 | Florida | $61,096 | $29.37 |
| 49 | South Carolina | $68,528 | $32.95 |
| 50 | Oklahoma | $66,996 | $32.21 |
| 51 | Louisiana | $67,492 | $32.45 |
Highest paying cities for web managers
The highest-paying cities for web managers are San Jose, CA, Seattle, WA, and Phoenix, AZ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Jose, CA | $103,533 | $49.78 |
| 2 | Seattle, WA | $99,237 | $47.71 |
| 3 | Phoenix, AZ | $93,495 | $44.95 |
| 4 | Washington, DC | $91,586 | $44.03 |
| 5 | Philadelphia, PA | $87,584 | $42.11 |
| 6 | Hartford, CT | $86,881 | $41.77 |
| 7 | Broomfield, CO | $86,065 | $41.38 |
| 8 | Columbus, OH | $85,677 | $41.19 |
| 9 | Indianapolis, IN | $85,207 | $40.96 |
| 10 | Alexandria, VA | $84,484 | $40.62 |
| 11 | Boston, MA | $83,218 | $40.01 |
| 12 | New York, NY | $82,871 | $39.84 |
| 13 | Silver Spring, MD | $82,510 | $39.67 |
| 14 | Atlanta, GA | $82,370 | $39.60 |
| 15 | Raleigh, NC | $80,226 | $38.57 |
| 16 | Salt Lake City, UT | $76,521 | $36.79 |
| 17 | Chicago, IL | $73,777 | $35.47 |
| 18 | Des Moines, IA | $73,592 | $35.38 |
| 19 | Birmingham, AL | $73,128 | $35.16 |
| 20 | Ann Arbor, MI | $71,980 | $34.61 |
Web manager salary details
A web manager's salary ranges from $54,000 a year at the 10th percentile to $125,000 at the 90th percentile.
What is a web manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $125,000 | $10,417 | $60 |
| 75th Percentile | $102,000 | $8,500 | $49 |
| Average | $82,696 | $6,891 | $40 |
| 25th Percentile | $66,000 | $5,500 | $32 |
| 10th Percentile | $54,000 | $4,500 | $26 |
Highest paying web manager jobs
The highest paying types of web managers are senior product manager, senior manager of marketing, and product marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Business Development And Marketing Manager | $75,369 | $6,281 | $36.23 | 182,239 |
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
| Business Development Manager | $100,769 | $8,397 | $48.45 | 215,309 |
| Digital Marketing Manager | $99,563 | $8,297 | $47.87 | 126,137 |
| Product Marketing Manager | $112,220 | $9,352 | $53.95 | 166,047 |
| Marketing Account Manager | $67,983 | $5,665 | $32.68 | 163,297 |
Top companies hiring web managers now:
Which companies pay web managers the most?
Web manager salaries at Meta and Paul, Weiss, Rifkind, Wharton & Garrison are the highest-paying according to our most recent salary estimates. In addition, the average web manager salary at companies like Twitter and Lazard are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $170,765 | $82.10 |
| 2 | Paul, Weiss, Rifkind, Wharton & Garrison | $150,135 | $72.18 |
| 3 | $143,140 | $68.82 | |
| 4 | Lazard | $134,329 | $64.58 |
| 5 | Brocade Services Corporation | $133,348 | $64.11 |
| 6 | Mitsubishi Motors | $131,527 | $63.23 |
| 7 | A.M. Best | $130,132 | $62.56 |
| 8 | 8x8 | $128,850 | $61.95 |
| 9 | RingCentral | $128,733 | $61.89 |
| 10 | Autodesk | $121,178 | $58.26 |
| 11 | SAS Institute | $120,145 | $57.76 |
| 12 | Altar'd State | $118,814 | $57.12 |
| 13 | Salesforce | $117,219 | $56.36 |
| 14 | Pwc | $113,653 | $54.64 |
| 15 | CLEAResult | $112,395 | $54.04 |
| 16 | Weil | $109,510 | $52.65 |
| 17 | Forcepoint | $109,316 | $52.56 |
| 18 | Merrimack College | $99,649 | $47.91 |
| 19 | Alteryx | $98,465 | $47.34 |
| 20 | Allied Electronics & Automation | $91,828 | $44.15 |
Wage gap by gender, race and education
Web manager salary trends
The average web manager salary has risen by $15,217 over the last ten years. In 2014, the average web manager earned $67,479 annually, but today, they earn $82,696 a year. That works out to a 8% change in pay for web managers over the last decade.
Compare web manager salaries for cities or states with the national average over time.
Average web manager salary over time
Compare web manager salaries for individual cities or states with the national average.
Web manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $82,700 | $39.76 | +3.7% |
| 2024 | $79,600 | $38.27 | +1.9% |
| 2023 | $78,100 | $37.55 | +1.5% |
| 2022 | $76,900 | $36.98 | +0.8% |
| 2021 | $76,300 | $36.68 | +1.9% |
Recently added web manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Democracy Forward | Web Manager | Washington, DC | 06/29/2025 | $80,000 |
| Jfrog | Senior Web Strategy Manager | Sunnyvale, CA | 06/26/2025 | $150,000 |
| Salesloft | Web Optimization Manager | Atlanta, GA | 06/21/2025 | $50,000 |
| University of Colorado | Website Manager | Boulder, CO | 06/18/2025 | $80,000 |
| University of Colorado Boulder | Website Manager | Boulder, CO | 06/17/2025 | $80,000 |
| Spectra Logic | Website Manager-B2B | Boulder, CO | 06/17/2025 | $85,000 |
| Allegiant International | Website Optimization Manager | Las Vegas, NV | 06/11/2025 | $80,000 |
| Bella+Canvas | Website Manager | Commerce, CA | 06/09/2025 | $100,000 |
| Qualys | Website Manager | Raleigh, NC | 06/01/2025 | $115,000 |
| Pride Health | Web Optimization Manager | New York, NY | 05/29/2025 | $121,046 |
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