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Web Manager skills for your resume and career

Updated January 8, 2025
2 min read
Quoted Experts
Brian Law,
Ashwith Chilvery Ph.D.
Web Manager Example Skills
Below we've compiled a list of the most critical web manager skills. We ranked the top skills for web managers based on the percentage of resumes they appeared on. For example, 8.8% of web manager resumes contained digital marketing as a skill. Continue reading to find out what skills a web manager needs to be successful in the workplace.

15 web manager skills for your resume and career

1. Digital Marketing

Here's how web managers use digital marketing:
  • Conducted budget and quarterly reports for Digital Marketing department.
  • Created a comprehensive digital marketing strategy.

2. WordPress

Here's how web managers use wordpress:
  • Write and manage keyword-focused blogs to maximize Search Engine Optimization using WordPress
  • Produced and managed WordPress blog and social media content for Twitter and Facebook.

3. Html Css

Here's how web managers use html css:
  • Developed flow diagram, navigation design, wire-framing, visual designing, HTML CSS prototyping.
  • Developed HTML CSS Layouts using ASP.net.

4. B Testing

Here's how web managers use b testing:
  • Planned and executed the A/B testing roadmap.
  • Spearheaded A/B testing scenarios based upon Google Analytics data for continual optimizations.

5. Google Analytics

Here's how web managers use google analytics:
  • Utilized Google Analytics Data to understand current traffic performance and continually uncover opportunities for improvements.
  • Measured organic traffic increase through SEO optimization of accounting division websites via Google Analytics.

6. HTML

Here's how web managers use html:
  • Designed and managed daily and monthly e-newsletters published in XML and delivered to subscribers via e-mail in ASCII and HTML formats.
  • Managed technical web development team of ten people to maintain a website written in ASP and HTML for Hereford College.

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7. Web Content

Here's how web managers use web content:
  • Created, developed and maintained the Laboratory Equipment divisional web content.
  • Analyzed website usage statistics using web content management systems.

8. CSS

Here's how web managers use css:
  • Employed JavaScript to build dynamic features and employed CSS to separate select design elements from content in websites.
  • Applied CSS to make website more mobile-friendly.-Managed website's article updates.-Managed organization's emails, and guest contributions.

9. Emerging Technologies

Here's how web managers use emerging technologies:
  • Recommend new or emerging technologies to stay current & improve web presence.
  • Evaluated new and emerging technologies, preparing an annual technology roadmap for the Chief Information Officer and Senior-level Management.

10. Facebook

Here's how web managers use facebook:
  • Managed YouTube channels for aforementioned properties, and Social Media management, including Facebook and Twitter.
  • Developed social media presence on Facebook and YouTube and organized online advertising.

11. Project Management

Here's how web managers use project management:
  • Project management was necessary with development and implementation of new on-line network tools to improve efficiency and adhering to budgetary constraints.
  • Managed all corporate web applications, including Project Management for internal application development and design.

12. User Experience

Here's how web managers use user experience:
  • Provide recommendations and direction on optimization to website architecture/navigation, URL changes/strategy to improve user experience and search results.
  • Managed User Experience Design of interactive financial services applications and supporting materials in terms of ease-of-use and comprehensibility.

13. Web Design

Here's how web managers use web design:
  • Planned and administered projects to ensure best working practices, consolidate Web design and development processes and disseminate CMS technical requirements.
  • Worked with professional web design company to redesign company website for increased usability.

14. JavaScript

Here's how web managers use javascript:
  • Created and maintained Web forms developed in ASP, ASP.NET, JavaScript, XML and VB.NET.
  • Developed new javascript menus for improved usability and site navigation.

15. Twitter

Here's how web managers use twitter:
  • Coordinated and created social media strategy for HR Practice including blogs, twitter accounts, password protected social networks.
  • Host a Twitter chat that has resulted in more than 15 million Twitter impressions in 2017.
top-skills

What skills help Web Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What Web Manager skills would you recommend for someone trying to advance their career?

Brian Law

Assistant Professor of Computer Science, Illinois Wesleyan University

There are several areas that are "hot" right now, such as the previously-mentioned data science, artificial intelligence, and systems, but also cybersecurity and databases/data warehousing. That being said, the most important thing for a new graduate seeking employment to do is just to do anything, produce something. Tech employers don't and have never trusted computer science credentialing; that mistrust is the origin of the infamous "tech interview," used to verify whether a candidate actually has the technical skills to back up their piece of paper.

So to preemptively answer that question and get a leg up on other candidates, graduates should be sure to generate some artifact(s) that demonstrate(s) their technical and organizational skills. Show them that you can plan a project, design it, see it through in programming it, and do so in a responsible, organized manner (good coding style, readable code, well-documented, and using proper version control), and you'll have addressed your future employer's greatest worries right off the bat.

If it's a project in one of these "hot" areas or specifically tuned for the work the employer does, all the better, but anything the employer is doing is probably leagues beyond what a fresh graduate can do by themselves in a few months, so ultimately they're not going to be that impressed with your domain-specific technical knowledge. Instead treat it more as an opportunity to show off your "soft" skills, your programming maturity, and your ability to actually produce a product rather than just answer exam questions. And while you're at it, you might as well make it something fun for yourself so you'll be driven to finish it.

What technical skills for a Web Manager stand out to employers?

Ashwith Chilvery Ph.D.Ashwith Chilvery Ph.D. LinkedIn Profile

Director, Dual-Degree Engineering Program, Assistant Professor of Physics, Xavier University of Louisiana

In any job market, employers always desire graduates with sound technical skills that complement their teams. For instance, graduates may want to be cognizant of disruptive technologies in their fields such as software programming, coding, designing, 3d printing, project management, digital marketing, technical writing, data analytics and etc. In addition, employers have special fondness for graduates with multidisciplinary capabilities and skills. Having such sound skills would enable them to evolve as an independent thinker and thrive as a team player.

What soft skills should all Web Managers possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context

List of web manager skills to add to your resume

Web Manager Skills

The most important skills for a web manager resume and required skills for a web manager to have include:

  • Digital Marketing
  • WordPress
  • Html Css
  • B Testing
  • Google Analytics
  • HTML
  • Web Content
  • CSS
  • Emerging Technologies
  • Facebook
  • Project Management
  • User Experience
  • Web Design
  • JavaScript
  • Twitter
  • A/B
  • Web Development
  • Content Management System
  • Search Engine Optimization
  • Email Campaigns
  • Web Pages
  • Online Sales
  • Web Analytics
  • PHP
  • Graphic Design
  • Adobe Photoshop
  • SEM
  • Web Traffic
  • E-Commerce
  • KPIs
  • Web Site
  • Drupal
  • Web Properties
  • Web Presence
  • Content Creation
  • Intranet
  • QA
  • Content Marketing
  • Web Application
  • SQL Server
  • Google Adwords
  • Content Updates
  • Web Content Management
  • Web Projects
  • Linkedin
  • Instagram
  • Site Content
  • Site Traffic
  • YouTube
  • Dreamweaver

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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