How To Become A Web Marketing Strategist: What It Is and Career Path

What is a web marketing strategist and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Chris Carter

The average web marketing strategist salary is $66,295. The most common degree is a bachelor's degree degree with an marketing major. It usually takes 1-2 years of experience to become a web marketing strategist. Web marketing strategists with a Google Data Analytics Professional Certificate certification earn more money. Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a web marketing strategist?

Chris Carter

Professor, University of Cincinnati

I would recommend playing up their value as critical analysts and researchers who can synthesize information in accessible ways. I would tell them to be open to all kinds of writing opportunities, whether technical, journalistic, or editorial, watching for possibilities in online and print venues alike. English majors' detective skills suit them well to museums and libraries, but also to private and governmental organizations that need shrewd investigators. Turning interpretive savvy into pithy prose and presentations can be great for public relations, and a penchant for lucid communication can set graduates up for podcasting and social media management. Some people might turn those talents toward careers in law or marketing. Others might continue their paths as creative writers and cultural critics, though it's worth noting that full-time, tenure-track jobs in English Departments are hard to come by.

ScoreWeb Marketing StrategistUS Average

Salary

5.2

Avg. Salary $66,295

Avg. Salary $59,228

Stability level

5.7

Growth rate 10%

Growth rate 0.3%

Diversity

4.1

Race

American Indian and Alaska Native 0.51%

Asian 11.99%

Black or African American 6.24%

Hispanic or Latino 8.82%

Unknown 4.70%

White 67.73%

Gender

female 37.85%

male 62.15%

Age - 43

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 43

Stress level

5.7

Stress level is manageable

7.1 - high

Complexity level

8.4

Complexity level is challenging

7 - challenging

Work life balance

5.5

Work life balance is fair

6.4 - fair

Key steps to become a web marketing strategist

Explore web marketing strategist education requirements

Most common web marketing strategist degrees

Bachelor's

78.2 %

Master's

12.4 %

Associate

4.7 %

Start to develop specific web marketing strategist skills

Skills	Percentages
WordPress	18.76%
Digital Marketing	11.01%
Web Traffic	10.22%
Content Strategy	6.72%
Drupal	4.04%

Complete relevant web marketing strategist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New web marketing strategists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a web marketing strategist based on U.S. Bureau of Labor Statistics data and data from real web marketing strategist resumes.

Research web marketing strategist duties and responsibilities

Work closely with other team members & departments to manage project development, deadlines and to SEO goals.
Manage and place Facebook advertising for social media promotions.
Manage content-strategy and copywriting engagements for a global interactive ad agency.
Develop and execute search engine optimization (SEO) strategies for clients.

Apply for web marketing strategist jobs

Now it's time to start searching for a web marketing strategist job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams