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Become A Web Marketing Strategist

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Working As A Web Marketing Strategist

  • Interacting With Computers
  • Analyzing Data or Information
  • Updating and Using Relevant Knowledge
  • Getting Information
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • $77,000

    Average Salary

Example Of What A Web Marketing Strategist does

  • Project met Management's objective to improved cross-use of content produced by multiple and competing business units.
  • Lead launch of new website including content creation, feature development, and CRM integration.
  • Supported client websites by providing HTML updates to content and layouts.
  • Managed client s online marketing and media campaigns.
  • Search Engine Optimization (SEO): Currently the site ranks for 4 keywords with no SEO value.
  • Tracked key performance indicators (KPIs) for web, email and television campaigns.
  • Managed advertisement Campaigns (PPC).
  • Facilitate all aspects of the lease process.
  • Directed the creation of diversity newsletter and served as lead writer for all of Customer Advocacy.
  • Major role developing electronic publishing, IVR & Internet initiatives.
  • Implemented a marketing strategy including SEO, retargeting with JavaScript, and email campaigns.
  • Gathered marketing intelligence concerning the aforementioned websites by means of focus groups, surveys and web traffic analysis.
  • Analyzed websites, campaigns, and customer data to identify trends to increase conversion - leading to greater sales.
  • Initiated and managed Peripherals brand paid search campaign contributing to 21% revenue growth.
  • Create and manage Facebook pages and ads marketing.
  • Create and execute SEM marketing and social media campaigns using various web properties.
  • Core projects included reworking new registrant e-mail CRM campaigns.
  • Developed new web applications with Drupal.
  • Developed keyword research and create effective page titles.
  • Created modules and development schedule for Drupal CMS for website launch.

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Average Length of Employment
Web Manager 2.6 years
Internet Marketer 2.4 years
Content Strategist 1.7 years
Search Strategist 1.5 years
Top Careers Before Web Marketing Strategist
Internship 10.4%
Director 4.2%
Leader 4.2%
Owner 3.1%
Top Careers After Web Marketing Strategist
Owner 10.0%

Do you work as a Web Marketing Strategist?

Highest Web Marketing Strategist Salaries

Job Title Company Location Start Date Salary
Web Strategist Hitachi America, Ltd. Tarrytown, NY Nov 30, 2015 $95,000
Web Strategist Hitachi America, Ltd. Tarrytown, NY Nov 30, 2015 $85,000 -
$95,000
Web Strategist Samsung Information Systems America, Inc. San Jose, CA Jul 28, 2013 $85,000
Web Strategist Webmetro San Dimas, CA Jan 01, 2010 $80,000
Director, Web Strategist Webmetro San Dimas, CA Jul 06, 2010 $70,958
Web Strategist Sigma Enterprises, LLC Mendota Heights, MN Jan 09, 2016 $58,436
Web Strategist Sigma Enterprises, LLC Mendota Heights, MN Sep 15, 2016 $58,436

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How Would You Rate The Salary Of a Web Marketing Strategist?

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Top Skills for A Web Marketing Strategist

  1. Web Traffic
  2. Content Strategy
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Gathered marketing intelligence concerning the aforementioned websites by means of focus groups, surveys and web traffic analysis.
  • Used search engine optimization and analysis metrics to help define content strategy.
  • Redesigned online presence with focus on information architecture, understanding customers, driving sales, and improving communication.
  • Orchestrated B2B portion of enterprise web content management system implementation.
  • Coordinated all digital marketing efforts: email, website, social media, pay-per-click, SEO.

Web Marketing Strategist Demographics

Gender

Male

56.5%

Female

34.5%

Unknown

9.0%
Ethnicity

White

57.8%

Hispanic or Latino

18.8%

Black or African American

10.7%

Asian

8.7%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

63.6%

Mandarin

9.1%

French

9.1%

Chinese

9.1%

Italian

9.1%
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Web Marketing Strategist Education

Schools

Florida International University

8.7%

Arizona State University

6.5%

Georgia State University

6.5%

Northwestern University

6.5%

George Mason University

6.5%

Syracuse University

4.3%

University of California - Berkeley

4.3%

University of South Florida

4.3%

University of Michigan - Ann Arbor

4.3%

Harvard University

4.3%

University of Akron

4.3%

Texas State University

4.3%

University of Illinois at Chicago

4.3%

University of Minnesota - Twin Cities

4.3%

DePaul University

4.3%

University of Miami

4.3%

George Washington University

4.3%

James Madison University

4.3%

Utah State University

4.3%

University of Arizona

4.3%
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Majors

Marketing

16.8%

Business

13.1%

Communication

8.0%

Graphic Design

7.3%

Computer Science

5.8%

Public Relations

5.1%

Information Technology

5.1%

Management

4.4%

English

4.4%

Journalism

3.6%

Management Information Systems

2.9%

Project Management

2.9%

Global Studies

2.9%

Finance

2.9%

Computer Information Systems

2.9%

Graphic Communications

2.9%

Fine Arts

2.2%

Education

2.2%

Computer Applications

2.2%

General Education, Specific Areas

2.2%
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Degrees

Bachelors

52.8%

Masters

23.1%

Other

14.6%

Certificate

4.7%

Associate

3.3%

Doctorate

1.4%
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