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Web Marketing Strategist Careers

There is more than meets the eye when it comes to being a web marketing strategist. For example, did you know that they make an average of $42.7 an hour? That's $88,817 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Web Marketing Strategist Do

There are certain skills that many web marketing strategists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and organizational skills.

When it comes to the most important skills required to be a web marketing strategist, we found that a lot of resumes listed 23.0% of web marketing strategists included web content, while 11.1% of resumes included content marketing, and 5.9% of resumes included drupal. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the web marketing strategist job title. But what industry to start with? Most web marketing strategists actually find jobs in the technology and manufacturing industries.

How To Become a Web Marketing Strategist

If you're interested in becoming a web marketing strategist, one of the first things to consider is how much education you need. We've determined that 64.0% of web marketing strategists have a bachelor's degree. In terms of higher education levels, we found that 20.0% of web marketing strategists have master's degrees. Even though most web marketing strategists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a web marketing strategist. When we researched the most common majors for a web marketing strategist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on web marketing strategist resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a web marketing strategist. In fact, many web marketing strategist jobs require experience in a role such as project manager. Meanwhile, many web marketing strategists also have previous career experience in roles such as graphic designer or internship.

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Average Salary
$88,817
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
23,564
Job Openings

Web Marketing Strategist Career Paths

Top Careers Before Web Marketing Strategist

Top Careers After Web Marketing Strategist

Owner
8.2 %

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Web Marketing Strategist

Web Marketing Strategists in America make an average salary of $88,817 per year or $43 per hour. The top 10 percent makes over $128,000 per year, while the bottom 10 percent under $61,000 per year.
Average Salary
$88,817

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Web Strategist (3 Positions)
Web Strategist (3 Positions)
Central Michigan University
Central Michigan University
03/08/2020
03/08/2020
$45,00003/08/2020
$45,000
Web Marketing Strategist
Web Marketing Strategist
Texas A&M International University
Texas A&M International University
12/10/2019
12/10/2019
$38,67612/10/2019
$38,676
Web Marketing Strategist
Web Marketing Strategist
Texas A&M International University
Texas A&M International University
11/18/2019
11/18/2019
$38,67611/18/2019
$38,676
Web Strategist
Web Strategist
Hitachi America, Ltd.
Hitachi America, Ltd.
06/04/2018
06/04/2018
$88,31706/04/2018
$88,317
Web Strategist, Branding and Corporate Communications Group
Web Strategist, Branding and Corporate Communications Group
Hitachi America, Ltd.
Hitachi America, Ltd.
03/13/2018
03/13/2018
$102,58603/13/2018
$102,586

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Web Marketing Strategist Demographics

Gender

male

61.0 %

female

34.5 %

unknown

4.5 %

Ethnicity

White

72.3 %

Asian

11.3 %

Hispanic or Latino

7.4 %

Foreign Languages Spoken

Spanish

63.6 %

Mandarin

9.1 %

French

9.1 %
See More Demographics

Web Marketing Strategist Education

Majors

Marketing
17.4 %

Degrees

Bachelors

71.6 %

Masters

11.5 %

Certificate

8.7 %

Top Colleges for Web Marketing Strategists

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

2. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. San Diego State University

San Diego, CA • Public

In-State Tuition
$7,488
Enrollment
30,018

5. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

6. Boston University

Boston, MA • Private

In-State Tuition
$53,948
Enrollment
17,238

7. Worcester Polytechnic Institute

Worcester, MA • Private

In-State Tuition
$50,530
Enrollment
4,571

8. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

9. University of Illinois at Urbana-Champaign

Champaign, IL • Public

In-State Tuition
$15,094
Enrollment
32,974

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Web Marketing Strategist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 23.0% of web marketing strategists listed web content on their resume, but soft skills such as analytical skills and communication skills are important as well.

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Top Web Marketing Strategist Employers

1. IBM
4.8
Avg. Salary: 
$95,183
Web Marketing Strategists Hired: 
8+
2. Adobe
4.8
Avg. Salary: 
$117,002
Web Marketing Strategists Hired: 
2+
3. BMC Stock Holdings
4.8
Avg. Salary: 
$101,857
Web Marketing Strategists Hired: 
2+
4. Texas A&M University Corpus Christi
4.3
Avg. Salary: 
$68,698
Web Marketing Strategists Hired: 
2+
5. Karcher Group
2.9
Avg. Salary: 
$96,464
Web Marketing Strategists Hired: 
2+
6. Windstream
4.8
Avg. Salary: 
$78,303
Web Marketing Strategists Hired: 
1+
Updated October 2, 2020