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Become A Web Marketing Strategist

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Working As A Web Marketing Strategist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $64,970

    Average Salary

What Does A Web Marketing Strategist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Web Marketing Strategist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Web Marketing Strategist jobs

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Web Marketing Strategist Demographics

Gender

Male

58.9%

Female

39.0%

Unknown

2.1%
Ethnicity

White

73.1%

Hispanic or Latino

13.7%

Asian

10.2%

Unknown

2.6%

Black or African American

0.4%
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Languages Spoken

Spanish

62.5%

Mandarin

12.5%

Chinese

12.5%

Italian

12.5%
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Web Marketing Strategist Education

Schools

Georgia State University

8.6%

Syracuse University

5.7%

University of Michigan - Ann Arbor

5.7%

University of Akron

5.7%

University of Illinois at Chicago

5.7%

DePaul University

5.7%

University of California - Berkeley

5.7%

University of Miami

5.7%

George Washington University

5.7%

Florida International University

5.7%

Michigan State University

5.7%

Northwestern University

5.7%

Baker College

5.7%

George Mason University

5.7%

Brown University

2.9%

University of Florida

2.9%

Daytona State College

2.9%

Savannah College of Art and Design

2.9%

Case Western Reserve University

2.9%

University of Illinois at Urbana-Champaign

2.9%
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Majors

Marketing

17.1%

Business

8.5%

Graphic Design

7.3%

Communication

7.3%

Computer Science

6.1%

Management

4.9%

Management Information Systems

4.9%

Information Technology

4.9%

Journalism

4.9%

Project Management

4.9%

Computer Information Systems

3.7%

Graphic Communications

3.7%

English

3.7%

Journalism And Mass Communications

3.7%

General Education, Specific Areas

2.4%

Agricultural Public Services

2.4%

Finance

2.4%

Computer Applications

2.4%

Public Relations

2.4%

Education

2.4%
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Degrees

Bachelors

50.4%

Masters

24.4%

Other

15.7%

Certificate

6.3%

Associate

1.6%

Doctorate

1.6%
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Real Web Marketing Strategist Salaries

Job Title Company Location Start Date Salary
Web Strategist Hitachi America, Ltd. Tarrytown, NY Nov 30, 2015 $95,000
Web Strategist Hitachi America, Ltd. Tarrytown, NY Nov 30, 2015 $85,000 -
$95,000
Web Strategist Samsung Information Systems America, Inc. San Jose, CA Jul 28, 2013 $85,000
Web Strategist Webmetro San Dimas, CA Jan 01, 2010 $80,000
Director, Web Strategist Webmetro San Dimas, CA Jul 06, 2010 $70,958
Web Strategist Sigma Enterprises, LLC Mendota Heights, MN Jan 09, 2016 $58,436
Web Strategist Sigma Enterprises, LLC Mendota Heights, MN Sep 15, 2016 $58,436

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Top Skills for A Web Marketing Strategist

CompanywebsitescreateFlyersWebStrategiesOnlineSearchEngineOptimizationEmailBlastsContentManagementSystemWebAnalyticsFacebookInternalDevelopersInformationArchitectureKeywordResearchTwitterGoogleAnalyticsGoogleAdwordsCRMPHPContentCreationSEMLinkedinBusinessOwners

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Top Web Marketing Strategist Skills

  1. Companywebsitescreate Flyers
  2. Web Strategies
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Managed FraudMagazine.com online project; an online version of the company s print magazine with the objective of broadening reach globally.
  • Used search engine optimization and analysis metrics to help define content strategy.
  • Adopted and implemented Ektron content management system as part of the strategic initiative to streamline content deployment across all Web presences.
  • Implemented web analytics technologies and processes to establish baseline statistics, facilitate ongoing reporting, and estimate return on investment.
  • Managed and placed Facebook advertising for social media promotions.

Top Web Marketing Strategist Employers

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