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Become A Web Marketing Strategist

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Working As A Web Marketing Strategist

  • Interacting With Computers
  • Getting Information
  • Updating and Using Relevant Knowledge
  • Thinking Creatively
  • Processing Information
  • Mostly Sitting

  • Repetitive

  • $64,970

    Average Salary

What Does A Web Marketing Strategist Do At Paypal

* Works with Consumer Web Marketing Lead and stakeholders to drive web projects and roadmap initiatives.
* Oversees processes to ensure UX experiences are fully optimized and aligned to SEO best practices.
* Drives team to collaborate with other channel teams to drive End to End experience continuity.
* Skilled at working with analytics to drive KPI development and measure incremental impact of tests and improvements.
* Provides leadership to agency resources to drive design and experience changes.
* Skilled at developing business requirements for platform improvements including Content Management Systems (CMS), personalization, etc.
* Leads team through development and execution of quantitative and qualitative testing agenda with support from Global Digital Shared Services (GDSS) and Global Experimentation team

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How To Become A Web Marketing Strategist

The typical education needed to become a web developer is an associate’s degree in web design or a related field. Web developers need knowledge of both programming and graphic design.


Educational requirements for web developers vary with the setting they work in and the type of work they do. Requirements range from a high school diploma to a bachelor’s degree. An associate’s degree in web design or related field is the most common requirement.

However, for more technical developer positions, such as back-end web developers, some employers prefer workers who have at least a bachelor’s degree in computer science, programming, or a related field.

Web developers need to have a thorough understanding of HTML programming. The most recent version, HTML5, contains new features that web developers need to understand. Many employers also want developers to understand other programming languages, such as JavaScript or SQL, as well as have some knowledge of multimedia publishing tools, such as Flash. Throughout their career, web developers must keep up to date on new tools and computer languages.

Some employers prefer web developers who have both a computer degree and coursework in graphic design, especially if the developer will be heavily involved in the website’s visual appearance.


Web developers who have a bachelor’s degree can advance to become project managers. For more information, see the profile on computer and information systems managers.

Important Qualities

Concentration. Web developers must sit at a computer and write detailed code for long periods.

Creativity. Web developers often are involved in designing the appearance of a website and must make sure that it looks innovative and up to date.

Customer-service skills. Webmasters have to respond politely and correctly to user questions and requests.

Detail oriented. When web developers write in HTML, a minor error could cause an entire webpage to stop working.

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Web Marketing Strategist jobs

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Web Marketing Strategist Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • Mandarin

  • Chinese

  • Italian

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Web Marketing Strategist

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Web Marketing Strategist Education

Web Marketing Strategist

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Real Web Marketing Strategist Salaries

Job Title Company Location Start Date Salary
Web Strategist Hitachi America, Ltd. Tarrytown, NY Nov 30, 2015 $95,000
Web Strategist Hitachi America, Ltd. Tarrytown, NY Nov 30, 2015 $85,000 -
Web Strategist Samsung Information Systems America, Inc. San Jose, CA Jul 28, 2013 $85,000
Web Strategist Webmetro San Dimas, CA Jan 01, 2010 $80,000
Director, Web Strategist Webmetro San Dimas, CA Jul 06, 2010 $70,958
Web Strategist Sigma Enterprises, LLC Mendota Heights, MN Jan 09, 2016 $58,436
Web Strategist Sigma Enterprises, LLC Mendota Heights, MN Sep 15, 2016 $58,436

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Top Skills for A Web Marketing Strategist


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Top Web Marketing Strategist Skills

  1. Companywebsitescreate Flyers
  2. Web Strategies
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Managed FraudMagazine.com online project; an online version of the company s print magazine with the objective of broadening reach globally.
  • Used search engine optimization and analysis metrics to help define content strategy.
  • Adopted and implemented Ektron content management system as part of the strategic initiative to streamline content deployment across all Web presences.
  • Implemented web analytics technologies and processes to establish baseline statistics, facilitate ongoing reporting, and estimate return on investment.
  • Managed and placed Facebook advertising for social media promotions.

Top Web Marketing Strategist Employers

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