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Become A Web Marketing Strategist

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Working As A Web Marketing Strategist

  • Interacting With Computers
  • Analyzing Data or Information
  • Updating and Using Relevant Knowledge
  • Getting Information
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • $78,854

    Average Salary

Example Of What A Web Marketing Strategist does

  • Developed online strategies that met business and marketing objectives for Adobe's Platform and Mobile Business Units.
  • Provide outstanding user experience for the end user.
  • Converted WordPerfect and MS Word documents to HTML formatted document for integration into MCI intranet.
  • Core projects included reworking new registrant e-mail CRM campaigns.
  • Co-directed all aspects of redesign including front-end look, feel, and functionality.
  • Developed online tracking model adopted by direct marketing peers for B2C, B2B and recruiting channels.
  • Supported client websites by providing HTML updates to content and layouts.
  • Gathered marketing intelligence concerning the aforementioned websites by means of focus groups, surveys and web traffic analysis.
  • Analyzed websites, campaigns, and customer data to identify trends to increase conversion - leading to greater sales.
  • Created and managed quarterly Facebook promotions a year to increase likes - Doc for a Day, upcoming Recipe contest.
  • Created proactive media plan in alignment with key stakeholders to drive internal messaging and meet overall business goals.
  • Create and manage Facebook pages and ads marketing.
  • Provide SEO/SEM and analytics guidance.
  • Search Engine Optimization (SEO): Currently the site ranks for 4 keywords with no SEO value.
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
  • Developed keyword research and create effective page titles.
  • Developed new web applications with Drupal.
  • Improved customer retention by 15%
  • Used search engine optimization and analysis metrics to help define content strategy.
  • Advise internal teams on SEO, information architecture and web design considerations - Develop and execute qu

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Web Marketing Strategist Jobs

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Web Marketing Strategist Typical Career Paths

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Do you work as a Web Marketing Strategist?

Web Marketing Strategist Demographics

Gender

Male

58.6%

Female

40.0%

Unknown

1.4%
Ethnicity

White

55.9%

Hispanic or Latino

19.6%

Black or African American

10.3%

Asian

9.8%

Unknown

4.5%
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Foreign Languages Spoken

Spanish

83.3%

Italian

16.7%

Web Marketing Strategist Education

Schools

Georgia State University

8.8%

Syracuse University

5.9%

Florida International University

5.9%

University of Michigan - Ann Arbor

5.9%

University of Akron

5.9%

University of Illinois at Chicago

5.9%

DePaul University

5.9%

University of California - Berkeley

5.9%

University of Miami

5.9%

George Washington University

5.9%

Baker College

5.9%

George Mason University

5.9%

University of Denver

5.9%

Brown University

2.9%

University of Florida

2.9%

Kutztown University of Pennsylvania

2.9%

Daytona State College

2.9%

Savannah College of Art and Design

2.9%

University of Illinois at Urbana-Champaign

2.9%

Arizona State University

2.9%
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Majors

Marketing

14.3%

Business

8.3%

Communication

8.3%

Computer Science

7.1%

Graphic Design

7.1%

Management

6.0%

Information Technology

6.0%

Management Information Systems

4.8%

Journalism

4.8%

Project Management

4.8%

Computer Information Systems

3.6%

Graphic Communications

3.6%

English

3.6%

Journalism And Mass Communications

3.6%

General Education, Specific Areas

2.4%

Agricultural Public Services

2.4%

Finance

2.4%

Computer Applications

2.4%

Public Relations

2.4%

Education

2.4%
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Degrees

Bachelors

49.2%

Masters

25.4%

Other

15.9%

Certificate

5.6%

Associate

2.4%

Doctorate

1.6%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Web Marketing Strategist Salaries

Job Title Company Location Start Date Salary
Web Strategist Hitachi America, Ltd. Tarrytown, NY Nov 30, 2015 $95,000
Web Strategist Hitachi America, Ltd. Tarrytown, NY Nov 30, 2015 $85,000 -
$95,000
Web Strategist Samsung Information Systems America, Inc. San Jose, CA Jul 28, 2013 $85,000
Web Strategist Webmetro San Dimas, CA Jan 01, 2010 $80,000
Director, Web Strategist Webmetro San Dimas, CA Jul 06, 2010 $70,958
Web Strategist Sigma Enterprises, LLC Mendota Heights, MN Jan 09, 2016 $58,436
Web Strategist Sigma Enterprises, LLC Mendota Heights, MN Sep 15, 2016 $58,436

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Top Skills for A Web Marketing Strategist

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  1. Company Website
  2. Content Strategy
  3. Online Presence
You can check out examples of real life uses of top skills on resumes here:
  • Used search engine optimization and analysis metrics to help define content strategy.
  • Redesigned online presence with focus on information architecture, understanding customers, driving sales, and improving communication.
  • Completed Search Engine Optimization (S.E.O.)
  • Managed and placed Facebook advertising for social media promotions.
  • Draft and finalize site taxonomy, information architecture, and page copy in concert with design and technical teams.

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Top Web Marketing Strategist Employers

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