Web marketing strategist job description

• 5-7+ years' direct experience in marketing, communications, graphic design, computer science or related field.
• Experience with successfully managing and executing a corporate B2B website is required - with a key focus on optimizing websites for branding, awareness, and demand generation objectives.
• Project management experience.
• Knowledge of user experience [UX] and user interface [UI] design.
• Experience in information design [content audit, wire frame creation, navigation architecture as well as SEO].
• Experience with Google Analytics.
• Extreme attention to detail, executes with urgency, and has the ability to effectively balance a creative and analytical skillset.
• Excellent communication skills and ability to converse fluently with both technical and non-technical teams.
• Confidence to deliver campaign analysis to senior management regarding program success, areas for opportunity and insight on future initiatives.
• Strong collaboration and relationship building skills.
• Flexible and team player mentality.
• Excellent time management and communication skills.
• Bachelor's degree.

The ideal candidate is ...

• Smart: intellectual curiosity is critical at Nasuni and in this position.
• A self-starter who takes initiative and does not wait to be told what to do.
• A doer: rapid closure on tasks and projects is imperative to out-run our competitors.
• Humble: We are growing at 120% year over year, but we are still fighting every day to transform traditional global file infrastructure using the cloud.
• Passionate: “Nasunistas” are very passionate about our customer's success and our mission to disrupt the file services market.
• Detail-oriented: the devil is in the details and close attention to them help ensure repeatable success.

Why Nasuni?

With the world's only cloud-native global file system at its heart, Nasuni delivers a file services platform built for the cloud that combines the performance of local file servers with the scalability and durability of cloud storage, all at about half the cost of traditional file infrastructures. Users can migrate NAS silos to the cloud storage of

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that is improving the lives of millions. Here, innovation is not about another gadget; it is about making health care data available wherever and whenever people need it, safely and reliably. There is no room for error. If you are looking for a better place to use your passion and your desire to drive change, this is the place to be. It's an opportunity to do your life's best work.(sm)

As a Web Strategist you will work with peers across the organization to create and optimize compelling, effective, and innovative digital experiences that result in growth of the business. This includes partnering with our marketing, brand, content, web operations, dev ops, legal and design teams to lead work streams across core web pages like the homepage and audience-focused, cross-BU pages. It also includes leading work within the .com team - from testing and optimization of our content to development of organic growth projects like provider lookup, prescription refills and other interactive tools.

Across projects, you will ensure marketing and business goals are met through our web properties - managing and driving success metrics for the most impactful areas of optum.com. You'll do this through a data-driven process; quantitative and qualitative. You will use data analytics, personalization strategies, analytic tools, and automation to help increase demand and strengthen the position of our brand.

You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities:

* Develops the web strategy through user research, consumer segmentation, competitive assessments and alignment with business priorities
* Executes and owns high level strategic webpage builds and refreshes, including measurement and tracking to key business metrics
* Leads cross-functional collaboration and problem solving (Marketing, Brand, Content, Web Operations, Dev Ops, Legal and Design) interacting with key business stakeholders
* Works with Web Product Leads to establish feature roadmaps and release plans in support of the Web Strategy
* Directs the design team in creating the optimal user experience and design
* Directs the content strategy team in creating the optimal content experience
* Effectively research, journey map, storyboard, and test user experiences
* Lead, synthesize, and present user research to stakeholders and cross-functional partners
* Use quantitative and qualitative data to back up assumptions and devise comprehensive and integrated digital strategies
* Ensure stakeholder needs are aligned and drive towards our company objectives
* Leverage personalization capabilities to craft outstanding digital experiences that are tailored to specific audiences

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

* MBA or equivalent work experience
* 8+ years of experience in marketing with an understanding of web standards and optimization
* Experience identifying target audiences and building website experiences that inform and motivate users to encourage them to move through the funnel
* Experience optimizing and testing websites, landing pages, and the user funnel with a expertise in conversion rate optimization
* Knowledge of web analytics and goal setting
* Working knowledge of front-end and back-end web development and the design limitations and capabilities of both
* Knowledge of best practices for modern B2B websites
* Demonstrated knowledge of SEO fundamentals and how they interplay with website technology, architecture, and content

Preferred Qualifcations:

* Agile / Scrum Certified
* Adobe Experience Manager (AEM) experience

Competencies:

* Skilled at negotiating to compromise when stakeholders have competing interests
* Self-starter with the ability to appropriately assess the need for independent decision-making verses leadership escalation
* Ability to react to product adjustments and expectations promptly and efficiently
* Excellent communication, interpersonal, and organizational skills

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $97,300 to $176,900. The salary range for Connecticut / Nevada residents is $97,300 to $176,900. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

* All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.