Web merchant demographics and statistics in the US
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Web merchant demographics by:
Web merchant gender statistics
60.7% of web merchants are women and 39.3% of web merchants are men.
- Female, 60.7%
- Male, 39.3%
Web merchant gender ratio
| Gender | Percentages |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
Web merchant gender pay gap
Women earn 84¢ for every $1 earned by men
Male income
$83,966
Female income
$70,371
Web merchant gender ratio over time
This data breaks down the percentage of men and women in web merchant positions over time. Currently, 60.7% of web merchants are female.
Web merchant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 32.12% | 67.88% |
| 2011 | 31.15% | 68.85% |
| 2012 | 32.57% | 67.43% |
| 2013 | 34.34% | 65.66% |
| 2014 | 32.56% | 67.44% |
| 2015 | 36.02% | 63.98% |
| 2016 | 34.30% | 65.70% |
| 2017 | 35.20% | 64.80% |
| 2018 | 43.26% | 56.74% |
| 2019 | 41.21% | 58.79% |
| 2020 | 42.52% | 57.48% |
| 2021 | 39.29% | 60.71% |
Web merchant related jobs gender ratio
We compared web merchants with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Web Merchant | 39% | 61% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Web merchant demographics by race
The most common ethnicity among web merchants is White, which makes up 70.4% of all web merchants. Comparatively, 9.4% of web merchants are Hispanic or Latino and 8.8% of web merchants are Asian.
- White, 70.4%
- Hispanic or Latino, 9.4%
- Asian, 8.8%
- Black or African American, 6.4%
- Unknown, 4.6%
- American Indian and Alaska Native, 0.4%
Web merchant race
| Web merchant race | Percentages |
|---|---|
| White | 70.4% |
| Hispanic or Latino | 9.4% |
| Asian | 8.8% |
| Black or African American | 6.4% |
| Unknown | 4.6% |
| American Indian and Alaska Native | 0.4% |
Web merchant race and ethnicity over time
See how web merchant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Web merchant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 71.64% | 9.14% | 7.50% | 9.18% |
| 2011 | 71.90% | 8.69% | 7.23% | 8.97% |
| 2012 | 69.84% | 10.88% | 7.75% | 9.10% |
| 2013 | 71.15% | 8.71% | 8.65% | 9.21% |
| 2014 | 70.05% | 9.83% | 9.19% | 8.22% |
| 2015 | 70.53% | 8.82% | 8.99% | 9.05% |
| 2016 | 70.07% | 8.42% | 8.90% | 9.52% |
| 2017 | 70.11% | 8.43% | 9.91% | 9.28% |
| 2018 | 74.70% | 6.12% | 8.75% | 7.78% |
| 2019 | 73.89% | 6.53% | 8.10% | 8.69% |
| 2020 | 71.54% | 6.02% | 8.75% | 8.96% |
| 2021 | 70.43% | 6.36% | 8.83% | 9.39% |
Web merchant wage gap by race
According to our data, asian web merchants have the highest average salary compared to other ethnicities. Hispanic or latino web merchants have the lowest average salary at $77,614.
| Ethnicity | Salary |
|---|---|
| Unknown | $84,181 |
| White | $83,610 |
| Black or African American | $78,052 |
| Asian | $97,887 |
| Hispanic or Latino | $77,614 |
Average web merchant age
See how the average age of web merchants varies based on ethnicity and gender.
Male
Female
Web merchant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Black or African American | 46 | 46 |
| Unknown | 44 | 43 |
| Asian | 42 | 41 |
| Hispanic or Latino | 40 | 40 |
| White | 44 | 43 |
| American Indian and Alaska Native | 52 | 48.5 |
Web merchant age breakdown
The average age of web merchants is 40+ years years old, representing 61% of the web merchant population.
Web merchant age breakdown
| Web Merchant Years | Percentages |
|---|---|
| 40+ years | 61% |
| 30-40 years | 29% |
| 20-30 years | 9% |
Web merchant educational attainment
The most common degree for web merchants is bachelor's degree, with 79% of web merchants earning that degree. The second and third most common degree levels are master's degree degree at 14% and master's degree degree at 7%.
- Bachelor's, 79%
- Master's, 14%
- Associate, 7%
Web merchants by degree level
| Web merchant degree | Percentages |
|---|---|
| Bachelor's | 79% |
| Master's | 14% |
| Associate | 7% |
Web merchant jobs you might like
Web merchant wage gap by degree level
According to the data, web merchants with a Doctorate degree earn more than those without, at $122,037 annually. With a Master's degree, web merchants earn a median annual income of $116,846 compared to $93,251 for web merchants with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $116,846 |
| Bachelor's Degree | $93,251 |
| Doctorate Degree | $122,037 |
| Some College/ Associate Degree | $67,113 |
Web merchant employment statistics
Company size where web merchants work
Below, you can see the size of companies where web merchants work.
Web merchant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 100 - 500 employees | 29% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 43% |
Web merchant turnover and employment statistics
Web merchant unemployment rate over time
The unemployment rate for web merchants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Web merchant unemployment rate by year
| Year | Web merchant unemployment rate |
|---|---|
| 2010 | 5.91% |
| 2011 | 6.00% |
| 2012 | 5.43% |
| 2013 | 4.38% |
| 2014 | 4.31% |
| 2015 | 3.33% |
| 2016 | 3.41% |
| 2017 | 3.61% |
| 2018 | 2.68% |
| 2019 | 2.51% |
| 2020 | 3.52% |
| 2021 | 3.70% |
Average web merchant tenure
The average web merchant stays at their job for 1-2 years, based on the 34 web merchants resumes in Zippia's database.
Web merchant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 21% |
| 1-2 years | 21% |
| 3-4 years | 15% |
| 5-7 years | 21% |
| 8-10 years | 6% |
| 11+ years | 18% |
Web merchant LGBT ratio compared to similar jobs
Review the percent of web merchants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Designer/Estimator | 4.41% | 55,071 |
| Logistics Engineer | 8.65% | 17,228 |
| Employer Relations Representative | 8.93% | 12,110 |
| Senior Market Analyst | 10.00% | 49,647 |
| Web Merchant | 11.05% | - |
| Certified Driver Examiner | 11.64% | 36,416 |
| Direct Response Consultant | 19.25% | 44,537 |
Similar web merchant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Designer/Estimator | 4.41% | 55,071 |
| Logistics Engineer | 8.65% | 17,228 |
| Employer Relations Representative | 8.93% | 12,110 |
| Senior Market Analyst | 10.00% | 49,647 |
| Certified Driver Examiner | 11.64% | 36,416 |
| Direct Response Consultant | 19.25% | 44,537 |
Foreign languages spoken by web merchants
- Italian, 100.0%
Web merchant languages spoken
| Foreign language | Percentages |
|---|---|
| Italian | 100.0% |